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BANKING
DELIVERING MESSAGE AND AUDIENCE
SANTANDER SWITCH

CINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE




                                                            +12                                 +13
                          +5
                      STUDENTS                      YOUNG WORKERS                          ESTABLISHED
                                                                                              FAMILY
MILLWARD BROWN 2010. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE




                                                                                                                Delivering Message And Audience
BARCLAYCARD ROLLERCOASTER

CINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY




                                               +16                                                          +27

                            +11                                                         +21
MILLWARD BROWN 2011. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE




                                                                                                                Delivering Message And Audience
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  • 2. SANTANDER SWITCH CINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE +12 +13 +5 STUDENTS YOUNG WORKERS ESTABLISHED FAMILY MILLWARD BROWN 2010. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE Delivering Message And Audience
  • 3. BARCLAYCARD ROLLERCOASTER CINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY +16 +27 +11 +21 MILLWARD BROWN 2011. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE Delivering Message And Audience