Highlights & Insights from FinanceConnect NYC - FinanceConnect Hong Kong
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The document summarizes insights from the FinanceConnect NYC conference. It discusses how disruptors are changing industries by applying competencies from other fields. Mohamed El-Erian notes that millennials expect self-directed solutions rather than just products. The key themes are that disruption leads to innovation, trust is built through authenticity and relevance, and marketing should focus on creating customer experiences through each stage of the customer journey rather than just branding.
Highlights & Insights from FinanceConnect NYC - FinanceConnect Hong Kong
- 2. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. Insights & Highlights from FinanceConnect NYC Jennifer Grazel Director, Global Vertical Marketing LinkedIn
- 3. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. FinanceConnect 2015
- 4. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. - Bob Dylan The Times They Are a-Changin
- 5. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. Mohamed El-Erian - Chief Economic Adviser, Allianz We are living in a world in which disruptors come with their core competencies and are disrupting existing industries. And they do it - by not being like the existing industry by applying a core competency that grew up somewhere else
- 6. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. Millennials are different - they have grown up expecting and empowered to have a more self-directed life They are looking for solutions not product Mohamed El-Erian - Chief Economic Adviser, Allianz
- 7. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. DISRUPTION = INNOVATION
- 8. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. TRUST #1
- 9. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. Authenticity Relevancy Dialogue TRUST #1
- 10. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. THE BRIDGE to meaningful relationships Relevant content builds #2
- 11. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. CREATE EXPERIENCES Dont Just Develop Content -
- 12. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. Becomes the Brand THE CUSTOMER DECISION JOURNEY #3
- 13. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. Evaluate BuyConsider Advocate Experience Bond Marketing isnt about branding, its about the journey you provide the customer
- 14. The linked image cannot be displayed. The 鍖le may have been moved, renamed, or deleted. Verify that the link points to the correct 鍖le and location. The only way you get to stay 165 years old is to re-invent yourself Ed Gilligan - President at American Express