Financial brokerage houses must consider using rtb
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Financial institutions should consider using real-time bidding (RTB) in their digital advertising strategies. RTB involves open online auctions for digital ad space, allowing high competition among potential buyers to target many consumers. It provides advantages over traditional advertising such as better performance, control, and targeting for advertisers. The global market for RTB is growing rapidly and can provide benefits beyond just retargeting and performance-based ads.
Financial brokerage houses must consider using rtb
- 1. Financial institutions must consider RTB in their marketing strategy
- 2. RTB= Real Time Bidding
- 3. = digital advertising through open auction
- 7. Product: high competition Potential buyers: many
- 8. Why Now?
- 12. RTB - http://checkus.exactdrive.com Brokerage 1 Brokerage 2 Brokerage 3 Brokerage 4
- 13. 4,8 USD / CPM 2,6 USD / CPM 2,2 USD / CPM http://checkus.exactdrive.com And the winner is Brokerage 1
- 17. Budget Estimations RTB Budget Estimations Kaynak:PubMatic,Ekim2012 $0,40 Billion $1,35 Billion. $2,97 Billion. $4,99 Billion $7,50 Billion $10,47 Billion $13,87 Billion
- 18. Advertiser Publisher Visitor Each impression evaluated, optimum price determined Each impression sold to the best bidder Better adsMore control Less operation (automated process) More targeted Better performance
- 19. RTB is not only ... Retargeting Performance Web Display
- 20. Thank You www.checkusmedia.com ladislav.kazan@checkus.sk 0903 477 465 /CHECKussro.sk /checkusmedia