this is a presentation which tells about the current status of financial inclusion in India as well as awareness regarding the use of ATM among the customer of State Bank of India. its a primary study based on random sampling and questionnaire format... hope you may like it
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financial inclusion and E-banking
1. Financial Inclusion and E-
Banking Services (ATM)
awareness among the
customer of SBI
Submitted by:
Trishala Gautam
Economics Honors
7. In the past five and a half years, these BSBD accounts have risen more than six-
fold and nearly half of these accounts were opened through Business
Correspondents (BCs) as shown below:
50
75
110
190
305
410
505
60
100 110
180
250
400
450
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Progress in No Frills/ Basic Savings Bank Accounts
amount outstanding ( Rs. billion) number of accounts (million)
10. Types of Debit Card
Visa Debit Card
Visa Electron debit cards
MasterCard Cirrus Card or a MasterCard
Contactless Debit Card
RuPay Debit Card
Maestro Debit Card
12. RESEARCH METHODOLOGY
Sampling method: The in- depth interview procedure for this study is limited
to Agra City only as there are some certain limitation. And it has been already
mentioned that the interview will be only on the users of SBI ATM services.
Data Collection method: The primary data will be collected in form of
questionnaire from the users of SBI ATM Services.
Data Analysis method: The data analysis of this research will mostly represent
by qualitative manner.
Sample Size: 25
Age group: 18-50
Population: Customer of SBI
Sampling method: Random sampling
Time period: 2 months
Statistical tools:, Graphical representation
Geographical area: Sunderbagh dayalbagh, Agra
13. DATA ANALYSIS
Chart 1 shows, the surveyed population, Males accounted for 14(56%)
and Females accounted for 11(44%).
56%
44%
1. Gender Ratio
Males female
14. Do you have an ATM Card?
80%
20%
Do you have an ATM Card
yes no
15. Rest of the study is out of 20 respondents
How often do you use an ATM CARD?
25%
70%
5%
0%
Frequency of using ATM in a Month
< 3 time in a month
3- 6 times in a month
7-10 times in a month
> 10 times in a month
16. Which attribute of bank do you like the most.
technology used
by banks
type of bank trust location
Important Attributes of Bank 5% 5% 20% 20%
0%
5%
10%
15%
20%
25%
Important Attributes of Bank
17. Which factors motivate you to use the new techniques in banking (Atm
services)?
50%
30%
10%
5%
5%
Most motivating Factor to Use new technique in banking (ATM
Services)
reduce time of location
cost effectiveness
ease of use
emergency purpose
availability of Atm centers & 24*7
accesibility
18. What is the main purpose of you to use Atm cards?
cash withdrawal
utility bill payment
online shopping
70
10 20
Main Purpose of ATM use
cash withdrawal utility bill payment online shopping
19. Is your Atm card ever been misused?
10%
90%
Misuse of ATM card
yes no
20. Have you complaint regarding the fraud?
80
12
yes no
Complaint Regarding the Fraud
21. Any action has been taken regarding fraud by bank? (out of 16repondents)
yes no
93.75
6.25
Action Taken by bank regarding Fraud
yes no
22. Further questions were based on analysis of various factors on the basis of
consumer opinion. It is divided in 5 categories highly satisfied, Satisfied,
Neutral Dissatisfied and Highly Dissatisfied.
80%
10%
10%
1. Ease of Use
Highly Satisied
Satisfied
Neutral
30. Findings
On the basis of above analysis we can say that :
1. Consumer are highly satisfied with location of ATM followed by no of
ATM centers.
2. Bank should make improvement in itself on service security variety of
transaction information related to promotional offers.
3. Banks need more improvement in quantity of cash because customer are
highly dissatisfied on this ground.
31. Recommendation & Suggestions
Bank should take
initiative to organize
training and awareness
programs for their
customers to boost use of
e-banking.
Bank should better
customer service while
operating the ATM
The banks should
increase cash
withdrawal capacity
from ATMs that will
be helpful for
customers for urgent
needs
32. Banks should provide the
information about the
usage of ATM in the ATM
centers.
Bank should provide the
complaint book in ATM
centers.
Bank should
reduce the
cost incurring
on ATM
transactions.
Banks should
facilitate the
security measures
in ATM centers
33. CONCLUSION
On the basis of primary study we can say that consumer is highly satisfied
with location of ATM followed by no of ATM centers, bank should make
improvement in itself on service security variety of transaction information
related to promotional offers & need most improvement in quantity of cash
because customer are highly dissatisfied on this ground.
35. Respondent Profile:
Name:
Age:
Gender:
Branch
Name of the bank:
Do you have any ATM card?
Yes
No
How often you use an ATM card?
Less than 3 time a month
3 to 6 times a month
7 to 10 times a month
More than 10 times in a month
Which attribute of the bank do you value the most?
Quality of service
Technology used by bank
Trust
Location
Type of Bank
QUESTIONNAIRE
36. Which factors motivates you to use the new techniques in banking (ATM Services)?
Reduce time of location
Cost effectiveness
Ease of use
For emergency purpose only
Availability of many ATM centers & 24*7 accessibility
Bank offered free
Fund transfer
Utility bill payment
Insurance premium payment
E purchasing
Online shopping
What is the main purpose of you to use your ATM card? Cash withdrawal
Balance enquiry
Cash deposit
PIN change
Recharge
Mobile banking
Is your ATM card ever been misused?
Yes
No
37. Have you complaint regarding the fraud?
Yes
No
Any action has been taken regarding fraud by the bank?
Yes
No
What is your opinion about following factors?