Design for Findability at the Library of Congress
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This document discusses findability at the Library of Congress website LOC.gov. It begins with an overview of what findability is and a findability framework with 8 pillars for improving findability both internally and externally. It then discusses various findability tools at LOC.gov that focus on metadata to improve searching and discovery of the large collection. Specific examples are given of how metadata was improved to better surface Twitter search results. The presentation concludes by framing findability as an ongoing contact sport and thanking the audience.
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Design for Findability at the Library of Congress
- 1. Design for Findability: Metadata, Metrics & Collaboration on LOC.gov Jill MacNeice . July 2013 Web Services . jima@loc.gov @jmacneice . #UXPA2013
- 2. 2 About the Library of Congress Worlds largest library Worlds smallest book, Old King Cole
- 3. 3 About the Library of Congress 155 million items in all collections 35 million books and other print materials 838 miles of bookshelves Maps, recordings, photographs, sheet music, movies, artifacts
- 4. 4 About the Library of Congress 17.5 million items in the online catalog 2.2 million viewable items online
- 5. 5 Overview What is Findability? Findability Framework Findability Tools (Its all about the Metadata) The Search for Twitter Findability as Contact Sport Findability on Congress.gov
- 7. 7 What is Findability? Definition: The ease with which information in a website can be found, from both outside the site (using search engines) and by users already on the site. -- Wikipedia Peter Morville Ambient Findability 2005 Information abundance, overload Primary problem: how to find things differentiate signal from noise Emotional aspects of getting lost. Bottom Line: If you cant find it you cant use it.
- 8. 8 How would you find this picture on LOC.gov?
- 10. 10 Findability Framework 8 Pillars of Findability Internal 1. Can people find what theyre looking for quickly and easily? 2. From any object page, can people easily find other related content and access the rest of the site? 3. Does the overall high level organization make sense to the typical user? 4. Can people with small screens find and use our content?
- 11. 11 Findability Framework 8 Pillars of Findability External 5. Can people find our content from a search engine? (Google, Bing, etc) 6. Can people save and share content easily? 7. Do we reach out to our audience and not just wait for them to come to us? 8. Can our content be accessed, downloaded in bulk, and repackaged?
- 12. 12 Findability Framework (Internal) #1 Q: Can people find what theyre looking for quickly and easily? A: Big Search / Search Centric Too big to navigate: 17 million items in search results 2.2 million available online - Big search box on every page - Faceted searching (metadata) - Descriptive search results (metadata) - Recommended Links
- 14. 14 And This..
- 15. 15 .To This Big, bold search, Front & center on every page
- 17. 17 Findability Framework (Internal) #2 Q: From any object page, can users easily find other related content and access the rest of the site? A: Object page as Hub
- 18. 18 To This Nice to Know, Related content based on metadata Need to Know, Bibliographic Record & metadata Viewers, players & downloadable images
- 19. 19 and This .. What the world looked like in 1507
- 20. 20 #3 Q: Does the overall high level organization make sense to the typical user? A: Global Header & Footer Findability Framework (Internal)
- 21. 21 to This
- 22. 22 and This
- 23. 23 Findability Framework (Internal) #4 Q: Can people using small screens easily find and access our content? A: Responsive design
- 24. 24 to This
- 25. 25 #5 Q: Can people find what theyre looking for from a search engine (Google, Bing, etc)? A: Organic SEO Findability Framework (External)
- 26. 26 and This
- 27. 27 #6 Q: Can people save and share content easily? A: Share tool Findability Framework (External)
- 29. 29 #7 Q: Do we reach out to our audience, and not just wait for them to go looking for us? A: Social media outreach Findability Framework (External) Blogs
- 30. 30 #8 Q: Can users access and repackage our content? A: APIs ID.loc.gov, Prints and Photographs, Bill Summaries for GPO etc. Findability Framework (External) Open Government -- ID.loc.gov -- Prints and Photographs Catalog, -- Bill Summaries for GPO
- 31. 31 to This
- 32. Any Questions?
- 33. Findability Tools (It's all about the metadata)
- 34. 34 System Metadata Metrics - Omniture, Foresee, - Share Tool Metrics Search Term downloads Tools: Its all about the metadata Page and Object Metadata Metadata Standards - HTML, - DC (Dublin Core) - Others (Canonical, etc) URL Best Practices
- 36. 36 Tools: Search Term Analytics 6 months of searches July-Dec 2012 2 million searches
- 37. 37 Tools: Search Term Analytics 6 months of searches July-Dec 2012
- 40. 40 Tools: Metatag Generator Output of the Metatag Generator <title>Congress.gov | Library of Congress</title> <meta property="description" content="U.S. Congress legislation, Congressional Record debates, Members of Congress, legislative process educational resources presented by the Library of Congress" /> <meta property="dc.subject" content="Legislative Data" /> <meta property="dc.identifier" content="http://beta.congress.gov/" /> <meta rel="canonical" href="http://beta.congress.gov/" /> <meta property="dc.type" content="Legislation" /> <meta property="dc.type" content="Web page" /> <meta property="dc.rights" content="Text is U.S. Government Work" /> <link rel="dc.rights" title="Rights Restriction" href="http://www.loc.gov/text-us-government-work" />
- 41. 41 Tools: Metadata & Findability Findablity Concept Model
- 42. 42 The Search for Twitter A Findability Story with Metadata as the Hero .and a Happy Ending
- 43. 43 The Search for Twitter One fine day in April 2010.
- 44. 44 The Search for Twitter People wanted this
- 45. 45 The Search for Twitter But they got links to this.
- 46. 46 The Search for Twitter Then one day
- 47. 47 The Search for Twitter Title = Title Author = Contributor Subject = Description Keywords = Subject We added metadata
- 48. 48 The Search for Twitter
- 49. 49 The Search for Twitter
- 50. 50 The Search for Twitter Twitter report is a top download:
- 51. 51 Findability as a Contact Sport
- 52. 52 Findability as Contact Sport QA Team
- 53. 53 Findability as a Contact Sport Recommended Links Team
- 54. 54 Findability as a Contact Sport Ben Shahn, 1937 US Farm Security Administration
- 55. 55 Findability as a Contact Sport Ben Shahn, 1937 US Farm Security Administration
- 56. 56 Thank You Jill MacNeice . July 2013 Web Services . jima@loc.gov @jmacneice . #UXPA2013
Editor's Notes
- #9: http://www.loc.gov/pictures/resource/fsa.8b29516/ Dorothea Lange
- #50: Also comes up high in Yahoo and Bing. (Still waiting for Google)
- #55: http://www.loc.gov/pictures/resource/fsa.8a17197/?co=fsa Ben Shahn, 1937 US Farm Security Administration
- #56: http://www.loc.gov/pictures/resource/fsa.8a17234/?cofsa Ben Shahn, 1937 US Farm Security Administration