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Finding and Vetting a Veterinary Source

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Lorie Huston
Lorie Huston

Tips for finding a veterinary source and vetting that source for your pet writing and/or blogging assignments.

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Finding and Vetting a Veterinary Source
Finding and Vetting a Veterinary Source
Finding a Veterinarian When You Need a Source Consider asking your local veterinarian. Ask for a referral. Go to your network. Veterinarians with an online presence may be more likely to be willing to speak to the media. Do a Google search for similar articles. Who is the source or author?
Finding a Veterinarian When You Need a Source Board certified veterinarians: http://www.avma.org/education/abvs/specialty_ University hospitals: http://www.avma.org/education/cvea/colleges_
Finding and Vetting a Veterinary Source
Vetting Your Chosen Veterinarian Do a Google search. Look for a bio and for previous online discussions. Check with state for licensure/disciplinary action. http://www.aavsb.org/DLR/ Currently practicing? Retired? Any publications? Where? Peer-reviewed? Affiliations? (AVMA, local VMA, AAFP, AAHA, etc.) Speaking engagements?
Vetting Your Chosen Veterinarian Board certified? http://www.avma.org/education/abvs/specialty_ Only boarded veterinarians should be referring to themselves as specialists, although other veterinarians may still be knowledgeable sources.
Finding and Vetting a Veterinary Source
Reasons a Veterinarian May Not Welcome Media Attention Fear of negative publicity Fear of being misquoted/quoted out of context Lack of time Lack of confidence Lack of knowledge about subject matter for interview
Getting a Veterinarian to Agree to Become a Source Offer to do a phone interview or email interview and leave the choice up to your source. Offer to provide questions ahead of time, if possible. Be honest. Be flexible. Allow as much lead time as possible. Dont procrastinate.
Finding and Vetting a Veterinary Source
My Information Lorie Huston, DVM Phone: (401)921-6369 Email: loriehuston@pet-health-care-gazette.com www.pet-health-care-gazette.com

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Finding and Vetting a Veterinary Source

  • 1. Finding and Vetting a Veterinary Source
  • 3. Finding a Veterinarian When You Need a Source Consider asking your local veterinarian. Ask for a referral. Go to your network. Veterinarians with an online presence may be more likely to be willing to speak to the media. Do a Google search for similar articles. Who is the source or author?
  • 4. Finding a Veterinarian When You Need a Source Board certified veterinarians: http://www.avma.org/education/abvs/specialty_ University hospitals: http://www.avma.org/education/cvea/colleges_
  • 6. Vetting Your Chosen Veterinarian Do a Google search. Look for a bio and for previous online discussions. Check with state for licensure/disciplinary action. http://www.aavsb.org/DLR/ Currently practicing? Retired? Any publications? Where? Peer-reviewed? Affiliations? (AVMA, local VMA, AAFP, AAHA, etc.) Speaking engagements?
  • 7. Vetting Your Chosen Veterinarian Board certified? http://www.avma.org/education/abvs/specialty_ Only boarded veterinarians should be referring to themselves as specialists, although other veterinarians may still be knowledgeable sources.
  • 9. Reasons a Veterinarian May Not Welcome Media Attention Fear of negative publicity Fear of being misquoted/quoted out of context Lack of time Lack of confidence Lack of knowledge about subject matter for interview
  • 10. Getting a Veterinarian to Agree to Become a Source Offer to do a phone interview or email interview and leave the choice up to your source. Offer to provide questions ahead of time, if possible. Be honest. Be flexible. Allow as much lead time as possible. Dont procrastinate.
  • 12. My Information Lorie Huston, DVM Phone: (401)921-6369 Email: loriehuston@pet-health-care-gazette.com www.pet-health-care-gazette.com