Finding Clients And Selling May 09 Roland Hanekroot
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The document discusses marketing strategies for small business owners and architects. It emphasizes finding what makes you uniquely qualified, such as specializations or passions, to reduce competition. It also stresses that clients are attracted to individuals for many reasons beyond just their qualifications. Effective marketing now involves becoming an active member of relevant communities and sharing your expertise and passions to showcase your value to potential clients.
Finding Clients And Selling May 09 Roland Hanekroot
- 1. Marketing your business (practice)
- 2. My Background... Roland Hanekroot Shipwright/ Carpenter/ Builder 20 Years Small Business Coach since 2004 Personal Coach, business consultant, small business mentor, small business advisor, brainstormer, asskicker, confidant
- 3. Clients of New Perspectives Business Coaching: Owners of Small Businesses who want to: Take back control of their business and their lives Create sustainable business growth
- 4. Marketing is: Doing what you love and sharing what you love with as many people as possible Asking people to let you do what you love for them
- 5. The three messages for today: The clearer you get about your uniqueness, the less competition you have Besides hiring a Good Architect, clients buy you for many other reasons. Marketing in 2009isabout being part of communitiesand sharing your passion.
- 6. The Life of Brian You are all individuals... http://www.youtube.com/watch?v=2T1LIrzsgqA
- 7. Marketing is also: Making it easy for your client Finding out how you can be a Dream Come True for your clients Respecting your clients maturity
- 8. The first Important Questions: What is absolutely unique about you as an architect and business ownerand your business/practice? What are you a specialist in...? What else are you a Genius at...? What else fires you up...? What else are you so passionate about, that you want to shout it from the rooftops? Why have clientsdecided to choose you over anyone elsein the past and why would they choose you over anyone else next week.... Next year? Why would they instead chooseyour best friend at uni... or the person sitting next to you here in the room?
- 9. Hitchhikers Guide to the Galaxy 42
- 10. Hitchhikers Guide to the Galaxy Dont Panic
- 11. Adding Value Join the Board of the Wayside Chapel Become active in your local surf club Start a website with useful tips on blah Write a blog on Council approval processes Create a facebook community for small shopping centre developers Write articles for the Wentworth courier on council rezoning and development controls
- 12. The second Important Questions: What are three of the skills/ experiences/ passionsyou have that did not come from architecture school? How do those add to your uniqueness and genius as an architect What communities/ Tribes are you part of now? What natural communities/ Tribes can you create and build? What can you offer into those communities that is both useful and valuable and genuine and generous while at the same time demonstrating your uniqueness and genius?
- 13. The Three Points again The clearer you get about your uniqueness, the less competition you have Besides hiring a Good Architect, clients buy you for many other reasons. Marketing in 2009isabout being part of communitiesand sharing your passion.