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Be The Fireman and not The Cop

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John Foliot
John Foliot

This document discusses strategies for laying the groundwork for online accessibility in large organizations. It identifies common challenges such as lack of planning, tight deadlines, and budget constraints. It recommends finding accessibility champions, communicating effectively, and working with different types of influencers in the organization. It also suggests establishing systems like content management and evaluation tools, addressing cultural challenges through training and empathy, and measuring success through iterative testing and recognizing achievements. The overall goal is a cultural shift towards inclusive design through communication, collaboration, and celebration of progress.

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Laying the groundwork for online accessibility success in a large environment
Current Problems Lack of accessibility planning / pre-planning Stakeholders already on the defensive Tight deadlines "How Much Does It Cost?" - No budget allotted Content being developed for the web that was never designed with web accessibility in mind Sum total = Resistance
Resistance to change Resistance to change manifests in different ways: Confrontation Avoidance Rejection Insincerity (hand waving)
Finding the champions It takes a Cultural shift. The key is good communication and good communicators.
The Law of the Few Connectors Knows everyone, has done everything (institutional knowledge) Mavens Tech gurus. Follows web trends and tries new technology early (implementer) Salesmen Boosters, promoters, persuader, helper (enthusiasm)
Communication Skills Be Likable - Stay positive Connect - Find mutual points of interest Solve Problems / Build Trust - Teamwork starts with you Create Positive Experiences - Make learning fun! Build relationships You cant do it alone. Identify and work with Connectors, Mavens and Salesmen in your organization.
Establishing the systems to get you there Tackling Technical Challenges Publishing & Tracking systems Drupal, CQ5, etc. Bugzilla, Mantis, Trak, etc. Frameworks jQuery, Dojo Consider custom tools Stanfords Caption tool
Establishing the systems to get you there Tackling Technical Challenges Evaluation tools Deque Worldspace, SSB Bart AMP, IBM Rational Checker WAVE, eChecker
Establishing the systems to get you there Tackling Cultural challenges Goals and Expectations Provide detailed expectations of Outcomes, not process - encourage creativity Set realistic goals and expectations Lay out the efforts as challenges, not consequences Pursuit of Quality
Establishing the systems to get you there Tackling Cultural challenges Timeline/milestones Fostering empathy and understanding Brownbag events - invite actual users with disabilities
Establishing the systems to get you there Addressing Financial challenges The hardest problem to solve today Honesty is important Scaled question - the longer you delay, the more it costs
Establishing the systems to get you there Transition towards team based approach Project Manager Tech Team Design, User Experience Marketing/Content Dept. Identify bottlenecks for each group independently Roles based accessibility: http://www.w3.org/community/wai-engage/wiki/Accessibility_Responsibility_Breakdown
Establishing the systems to get you there Establish Training and internal resources Motivation (internal awards, recognition, etc.) Knowledge wiki or other Knowledge Base Consistency of implementation
Legislation, Policy & Best Practices Accessibility is a governance issue and a shared responsibility Appeal to Pride versus Fear Policy: work with existing standards - avoid re-inventing the wheel Best Practices: document your internal interpretation and implementation - consistency trumps all Legal threat is heavy-handed: use as last resort. (IANAL)
Measuring success Avoid checklist mentality Avoid appearances of concessions and sacrifices Avoid the Brick!!
Measuring success More than just QA Process: multiple rounds of testing for accessibility Work with milestones: test early, test often Be specific in what you ask for, generous in what you accept* * (Within reason)
Measuring success Celebrate successes - Recognize efforts great and small
Thank You Questions? Contact Me john@foliot.ca http://john.foliot.ca Be the Fireman and not the Cop: Laying the groundwork for online accessibility success in a large environment February, 2013

More Related Content

Be The Fireman and not The Cop

  • 1. Laying the groundwork for online accessibility success in a large environment
  • 2. Current Problems Lack of accessibility planning / pre-planning Stakeholders already on the defensive Tight deadlines "How Much Does It Cost?" - No budget allotted Content being developed for the web that was never designed with web accessibility in mind Sum total = Resistance
  • 3. Resistance to change Resistance to change manifests in different ways: Confrontation Avoidance Rejection Insincerity (hand waving)
  • 4. Finding the champions It takes a Cultural shift. The key is good communication and good communicators.
  • 5. The Law of the Few Connectors Knows everyone, has done everything (institutional knowledge) Mavens Tech gurus. Follows web trends and tries new technology early (implementer) Salesmen Boosters, promoters, persuader, helper (enthusiasm)
  • 6. Communication Skills Be Likable - Stay positive Connect - Find mutual points of interest Solve Problems / Build Trust - Teamwork starts with you Create Positive Experiences - Make learning fun! Build relationships You cant do it alone. Identify and work with Connectors, Mavens and Salesmen in your organization.
  • 7. Establishing the systems to get you there Tackling Technical Challenges Publishing & Tracking systems Drupal, CQ5, etc. Bugzilla, Mantis, Trak, etc. Frameworks jQuery, Dojo Consider custom tools Stanfords Caption tool
  • 8. Establishing the systems to get you there Tackling Technical Challenges Evaluation tools Deque Worldspace, SSB Bart AMP, IBM Rational Checker WAVE, eChecker
  • 9. Establishing the systems to get you there Tackling Cultural challenges Goals and Expectations Provide detailed expectations of Outcomes, not process - encourage creativity Set realistic goals and expectations Lay out the efforts as challenges, not consequences Pursuit of Quality
  • 10. Establishing the systems to get you there Tackling Cultural challenges Timeline/milestones Fostering empathy and understanding Brownbag events - invite actual users with disabilities
  • 11. Establishing the systems to get you there Addressing Financial challenges The hardest problem to solve today Honesty is important Scaled question - the longer you delay, the more it costs
  • 12. Establishing the systems to get you there Transition towards team based approach Project Manager Tech Team Design, User Experience Marketing/Content Dept. Identify bottlenecks for each group independently Roles based accessibility: http://www.w3.org/community/wai-engage/wiki/Accessibility_Responsibility_Breakdown
  • 13. Establishing the systems to get you there Establish Training and internal resources Motivation (internal awards, recognition, etc.) Knowledge wiki or other Knowledge Base Consistency of implementation
  • 14. Legislation, Policy & Best Practices Accessibility is a governance issue and a shared responsibility Appeal to Pride versus Fear Policy: work with existing standards - avoid re-inventing the wheel Best Practices: document your internal interpretation and implementation - consistency trumps all Legal threat is heavy-handed: use as last resort. (IANAL)
  • 15. Measuring success Avoid checklist mentality Avoid appearances of concessions and sacrifices Avoid the Brick!!
  • 16. Measuring success More than just QA Process: multiple rounds of testing for accessibility Work with milestones: test early, test often Be specific in what you ask for, generous in what you accept* * (Within reason)
  • 17. Measuring success Celebrate successes - Recognize efforts great and small
  • 18. Thank You Questions? Contact Me john@foliot.ca http://john.foliot.ca Be the Fireman and not the Cop: Laying the groundwork for online accessibility success in a large environment February, 2013

Editor's Notes

  1. [twitter]Overcoming resistance: the key is good communication and good communicators.[/twitter]
  2. [twitter]The Tipping Point by Malcolm Gladwell - http://john.foliot.ca/TippingPoint[/twitter]
  3. [twitter]Bug tracking systems: http://www.thegeekstuff.com/2010/08/bug-tracking-system/[/twitter]
  4. [twitter]Pro-tip: Provide detailed expectations of Outcomes, not process[/twitter]
  5. [twitter]Related: Case Study: AT&Ts Role-Based Approach Thursday @ 1:50 #Deque[/twitter]
  6. [twitter]Pro-tip: Be specific in what you ask for, generous in what you accept[/twitter]
  7. [twitter]Celebrate successes - Recognize efforts great and small[/twitter]
  8. [twitter]Thanks for listening - Be the Fireman and not the Cop[/twitter]