A quick look at 10 of the biggest names in retail today and their involvement with First Nations including some thoughts on co-branding and helpful hints for retailers. Profiled retailers include: Target, The Home Depot, Walmart, McDonalds, Subway, Money Mart, TD Canada Trust, Staples, Rogers Wireless, and Shell.
5. Co-Branding:
Doesnt take away from brand
The images and artist are local
Retailers could do this in their stores
Be sure to use images that are local
Retailers of choice
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8. Reasons First Nations Communities do this:
Economic development
Employment development
Nation building process
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12. What can a local retailer do?
Research local First Nations Communities
Look for opportunities to do business
Advertise in local First Nations publications
Hire locally
Sponsorships and donations
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16. Kudos!
Target The Home Depot
Walmart McDonalds
Subway Money Mart
TD Canada Trust Staples
Rogers Shell
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