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FISKARS SCISSORS
NEED: CUT HERE
ONCE UPON A TIME IN EGYPT ….
?TODAY : FISKARS SCISSORS
? ROBERT HINCHELLIFE : FINE SCISSORS
MANUFACTURER (1761)
?SHEFFIELD : FIRST MANUFACTURER COMPANY
(1760)
? PIVOT CORRECTIONS: LEONARDO DA VINCI
?ROMANS CROSS-BLADED SCISSORS (100 AD)
?EGYPTIAN SHEARS (1500 BCE)HISTORY
MILESTONES….
NON-FISKARS:
? ZHANG ZIAO QUAN (348 YRS OLD CHINESE
SCISSOR BRAND)
? JOEWELL (1917 ONWARDS)
NON-SCISSORS:
? RAZORS, BLADE, KNIFES, PAPER-CUTTERS,
SHEARS
? MATERIAL, FUNCTION AND SKILL SPECIFITY
F
I
S
K
A
R
S
FOUR DECADES OF POPULARITY
(SINCE 1967)
ICONIC DESIGN CLASSIC,SUPERIOR
QUALITY PERFORMANCE
SINCE 1649, AT FISKARS, FINLAND,
IRON AND STEEL WORKING.
KEY ORANGE COLOR, FISKARS
ORANGE?,TRADEMARK IN FINLAND IN
2003 AND IN THE U.S. IN 2007
AN ARTHRITIS POPULATION REPORT
LED TO THE TURNING POINT (1989):
SOFTTOUCH
RIVALS: HENCKELS, GINGHER,
ROLLING-CUTTER PRODUCTS FROM
OLO AND DRITZ (1994)
SCISSORS CURRENT DESIGN: OLAVI
LINDEN (1971)
THE JOURNEY
Fiskar Scissors
IDEAL FOR CUTTING A WIDE VARIETY OF
MATERIALS INCLUDING DENIM, SILK AND
MULTIPLE LAYERS OF FABRIC
?OVERSIZED CUSHION-GRIP HANDLE ALLOWS
LEFT-HANDED OR RIGHT-HANDED USE
?BLADES ARE PRECISION-GROUND FOR A
SHARP, LONG-LASTING EDGE
?FEATURES AN INNOVATIVE SPRING
MECHANISM DESIGNED TO MAKE CUTTING
EASIER THAN EVER
?SPRING LOCKS INTO CLOSED POSITION WITH
SLIDE LOCK
? ERGONOMICALLY PRESICE, SUITS EVERY
HAND TYPE.
?IDEAL FOR TRIMMING AND SHAPING HEDGES
AND DECORATIVE SHRUBS
?POWER-LEVER? TECHNOLOGY MULTIPLIES
LEVERAGE TO GIVE YOU UP TO TWO TIMES
MORE CUTTING POWER THAN TRADITIONAL
SINGLE-PIVOT HEDGE SHEARS
?GATOR-BLADE? SERRATED BLADES GRIP
BRANCHES AND STEMS FOR CLEAN CUTS
?PATENTED SELF-SHARPENING DESIGN KEEPS
THE BLADES PERFORMING AT THEIR BEST
?FULLY HARDENED, PRECISION-GROUND STEEL
BLADES MAKE CLEAN CUTS
?LOW-FRICTION COATING HELPS THE BLADES
GLIDE THROUGH WOOD, PREVENTS THE BLADES
FROM GUMMING UP WITH SAP AND DEBRIS AND
HELPS THE BLADES RESIST RUST
?SHOCK-ABSORBING BUMPERS HELP REDUCE
?NON-SLIP GRIPS
?STEEL CONSTRUCTION PROVIDES LASTING
DURABILITY
?REVERSED BLADES ARE SPECIFICALLY
DESIGNED FOR LEFT-HANDED KIDS AGES FOUR
AND UP
?IDEAL FOR KIDS AGES FOUR AND UP
?SOFTGRIP? HANDLE PROVIDES MORE
COMFORTABLE USE FOR CHILDREN
?INNOVATIVE SAFETY-EDGE BLADE FEATURES A
SAFER BLADE ANGLE TO PROTECT KIDS WHILE
STILL CUTTING ALL CLASSROOM MATERIALS
?POINTED-TIP BLADES OFFER IMPROVED DETAIL
CUTTING
?LARGER FINGER LOOP AND AN ERGONOMIC
THUMB LOOP PROVIDE A NATURAL, MORE
COMFORTABLE FIT FOR KIDS’ FINGERS
?ANTIMICROBIAL HANDLE PROTECTION INHIBITS
THE GROWTH OF BACTERIAL ODORS AND
HELPS PREVENT PRODUCT DETERIORATION
?IDEAL FOR KIDS AGES FOUR AND UP
?#1 TEACHER RECOMMENDED BRAND
?THREE-LOOP HANDLE DESIGN TEACHES PROPER
FINGER POSITIONING TO HELP KIDS LEARN HOW
TO CUT
?INNOVATIVE SAFETY-EDGE BLADE FEATURES A
SAFER BLADE ANGLE TO PROTECT KIDS WHILE
STILL CUTTING ALL CLASSROOM MATERIALS
?BLUNT BLADE TIPS PROVIDE ADDED SAFETY
?ACCOMMODATES RIGHT- AND LEFT-HANDED
USERS
?IDEAL FOR LONG CUTS THROUGH MULTIPLE
LAYERS OR THICK AND HEAVY FABRICS
?SENSES BLADE SEPARATION WHEN CUTTING THICK
FABRICS AND FORCES THE BLADES BACK TOGETHER
FOR CRISP, CLEAN CUTS EVERY TIME — THE
FLOATING BLADE TANG TRANSFERS ENERGY TO THE
TORSION BAR WHICH ADJUSTS THE BLADE TO ITS
OPTIMAL ANGLE
?FEATURE ULTRA-SHARP, PREMIUM-GRADE
STAINLESS-STEEL BLADES WITH A PRECISELY HONED
?LARGER HANDLE LOOPS PROVIDE EXTRA ROOM
AND A COMFORTABLE FIT FOR LARGER HANDS
?EXCEPTIONAL COMFORT AND CONTROL PROVIDED
BY THUMB AND FINGER LOOPS WITH ERGONOMIC
SCULPTING TO FIT THE SHAPE AND NATURAL
MOVEMENT OF THE HAND
?SOFTGRIP? TOUCHPOINTS ENHANCE COMFORT
AND CONTROL
?FULLY HARDENED, PRECISION-GROUND STEEL BLADES
STAY SHARP, EVEN WHEN CUTTING A WIDE RANGE OF
HEAVY-DUTY GARDEN MATERIALS
?ERGONOMICALLY SCULPTED HANDLES PROVIDE
COMFORTABLE USE AND CUTTING CONTROL
?POWER NOTCH CUTS LIGHT ROPE
?WIRE CUTTER MAKES IT EASY TO CUT WIRE WITHOUT
DAMAGING THE BLADES
?POINTED AWL TIP IS PERFECT FOR PIERCING SMALL
HOLES IN CARDBOARD, LEATHER AND MORE
?BOTTLE OPENER MAKES IT EASY TO OPEN YOUR
FAVORITE BEVERAGE
?SCISSORS CAN BE TAKEN APART FOR A TITANIUM-
ENHANCED KNIFE THAT IS IDEAL FOR CUTTING LARGE
OR AWKWARD OBJECTS
?SHEATH INCLUDES A TAPE CUTTER FOR OPENING
BOXES
PSYCHOLOGY: SCISSORS
?
PSYCHOLOGY : FISKARS
? A SENSE OF ITS IDENTITY AND DIRECTION
· COMMITMENT TO QUALITY
· ATTENTION TO DETAILS
· UNDERSTANDING OF EACH OF ITS
MARKETPLACES
· STRONG RELATIONSHIPS WITH ITS
CUSTOMERS
? APPRECIATING/ CRITICISING SCISSORS AS A DESIGN
? APPRECIATING/ CRITICISING FISKARS AS A DESIGN
BLADE
SHANK BOW
BEVELED EDGE
CONVEX OR
POINTED EDGE
INCLINED PLANE,
PIVOT
EQUILLIBRIUM
Fiskar Scissors
?https://www.google.co.in/#q=the+fiskars+scissors+
patent
?http://www.amazon.co.uk/Fiskars-9863O33-
Classic-Dressmaking-Scissors/dp/B0001P08L0
?https://www.hytechydroponics.co.uk/fiskars-soft-
touch-multi-purpose-scissors
?http://www.fiskarsgroup.com
?http://www.fiskarsbrands.com/company_history
"Form + Function", John Pierson; The Wall Street
Journal; 11/14/94.
"Scissors and Shears", Consumer Reports, October,
1992; Vol. 57, No. 10, Consumers Union, Yonkers,
NY; pp. 672-676.
October, 2000
THANK YOU

More Related Content

Fiskar Scissors

  • 2. NEED: CUT HERE ONCE UPON A TIME IN EGYPT ….
  • 3. ?TODAY : FISKARS SCISSORS ? ROBERT HINCHELLIFE : FINE SCISSORS MANUFACTURER (1761) ?SHEFFIELD : FIRST MANUFACTURER COMPANY (1760) ? PIVOT CORRECTIONS: LEONARDO DA VINCI ?ROMANS CROSS-BLADED SCISSORS (100 AD) ?EGYPTIAN SHEARS (1500 BCE)HISTORY MILESTONES….
  • 4. NON-FISKARS: ? ZHANG ZIAO QUAN (348 YRS OLD CHINESE SCISSOR BRAND) ? JOEWELL (1917 ONWARDS) NON-SCISSORS: ? RAZORS, BLADE, KNIFES, PAPER-CUTTERS, SHEARS ? MATERIAL, FUNCTION AND SKILL SPECIFITY
  • 5. F I S K A R S FOUR DECADES OF POPULARITY (SINCE 1967) ICONIC DESIGN CLASSIC,SUPERIOR QUALITY PERFORMANCE SINCE 1649, AT FISKARS, FINLAND, IRON AND STEEL WORKING. KEY ORANGE COLOR, FISKARS ORANGE?,TRADEMARK IN FINLAND IN 2003 AND IN THE U.S. IN 2007 AN ARTHRITIS POPULATION REPORT LED TO THE TURNING POINT (1989): SOFTTOUCH RIVALS: HENCKELS, GINGHER, ROLLING-CUTTER PRODUCTS FROM OLO AND DRITZ (1994) SCISSORS CURRENT DESIGN: OLAVI LINDEN (1971)
  • 8. IDEAL FOR CUTTING A WIDE VARIETY OF MATERIALS INCLUDING DENIM, SILK AND MULTIPLE LAYERS OF FABRIC ?OVERSIZED CUSHION-GRIP HANDLE ALLOWS LEFT-HANDED OR RIGHT-HANDED USE ?BLADES ARE PRECISION-GROUND FOR A SHARP, LONG-LASTING EDGE ?FEATURES AN INNOVATIVE SPRING MECHANISM DESIGNED TO MAKE CUTTING EASIER THAN EVER ?SPRING LOCKS INTO CLOSED POSITION WITH SLIDE LOCK ? ERGONOMICALLY PRESICE, SUITS EVERY HAND TYPE.
  • 9. ?IDEAL FOR TRIMMING AND SHAPING HEDGES AND DECORATIVE SHRUBS ?POWER-LEVER? TECHNOLOGY MULTIPLIES LEVERAGE TO GIVE YOU UP TO TWO TIMES MORE CUTTING POWER THAN TRADITIONAL SINGLE-PIVOT HEDGE SHEARS ?GATOR-BLADE? SERRATED BLADES GRIP BRANCHES AND STEMS FOR CLEAN CUTS ?PATENTED SELF-SHARPENING DESIGN KEEPS THE BLADES PERFORMING AT THEIR BEST ?FULLY HARDENED, PRECISION-GROUND STEEL BLADES MAKE CLEAN CUTS ?LOW-FRICTION COATING HELPS THE BLADES GLIDE THROUGH WOOD, PREVENTS THE BLADES FROM GUMMING UP WITH SAP AND DEBRIS AND HELPS THE BLADES RESIST RUST ?SHOCK-ABSORBING BUMPERS HELP REDUCE ?NON-SLIP GRIPS ?STEEL CONSTRUCTION PROVIDES LASTING DURABILITY
  • 10. ?REVERSED BLADES ARE SPECIFICALLY DESIGNED FOR LEFT-HANDED KIDS AGES FOUR AND UP ?IDEAL FOR KIDS AGES FOUR AND UP ?SOFTGRIP? HANDLE PROVIDES MORE COMFORTABLE USE FOR CHILDREN ?INNOVATIVE SAFETY-EDGE BLADE FEATURES A SAFER BLADE ANGLE TO PROTECT KIDS WHILE STILL CUTTING ALL CLASSROOM MATERIALS ?POINTED-TIP BLADES OFFER IMPROVED DETAIL CUTTING ?LARGER FINGER LOOP AND AN ERGONOMIC THUMB LOOP PROVIDE A NATURAL, MORE COMFORTABLE FIT FOR KIDS’ FINGERS ?ANTIMICROBIAL HANDLE PROTECTION INHIBITS THE GROWTH OF BACTERIAL ODORS AND HELPS PREVENT PRODUCT DETERIORATION
  • 11. ?IDEAL FOR KIDS AGES FOUR AND UP ?#1 TEACHER RECOMMENDED BRAND ?THREE-LOOP HANDLE DESIGN TEACHES PROPER FINGER POSITIONING TO HELP KIDS LEARN HOW TO CUT ?INNOVATIVE SAFETY-EDGE BLADE FEATURES A SAFER BLADE ANGLE TO PROTECT KIDS WHILE STILL CUTTING ALL CLASSROOM MATERIALS ?BLUNT BLADE TIPS PROVIDE ADDED SAFETY ?ACCOMMODATES RIGHT- AND LEFT-HANDED USERS
  • 12. ?IDEAL FOR LONG CUTS THROUGH MULTIPLE LAYERS OR THICK AND HEAVY FABRICS ?SENSES BLADE SEPARATION WHEN CUTTING THICK FABRICS AND FORCES THE BLADES BACK TOGETHER FOR CRISP, CLEAN CUTS EVERY TIME — THE FLOATING BLADE TANG TRANSFERS ENERGY TO THE TORSION BAR WHICH ADJUSTS THE BLADE TO ITS OPTIMAL ANGLE ?FEATURE ULTRA-SHARP, PREMIUM-GRADE STAINLESS-STEEL BLADES WITH A PRECISELY HONED ?LARGER HANDLE LOOPS PROVIDE EXTRA ROOM AND A COMFORTABLE FIT FOR LARGER HANDS ?EXCEPTIONAL COMFORT AND CONTROL PROVIDED BY THUMB AND FINGER LOOPS WITH ERGONOMIC SCULPTING TO FIT THE SHAPE AND NATURAL MOVEMENT OF THE HAND ?SOFTGRIP? TOUCHPOINTS ENHANCE COMFORT AND CONTROL
  • 13. ?FULLY HARDENED, PRECISION-GROUND STEEL BLADES STAY SHARP, EVEN WHEN CUTTING A WIDE RANGE OF HEAVY-DUTY GARDEN MATERIALS ?ERGONOMICALLY SCULPTED HANDLES PROVIDE COMFORTABLE USE AND CUTTING CONTROL ?POWER NOTCH CUTS LIGHT ROPE ?WIRE CUTTER MAKES IT EASY TO CUT WIRE WITHOUT DAMAGING THE BLADES ?POINTED AWL TIP IS PERFECT FOR PIERCING SMALL HOLES IN CARDBOARD, LEATHER AND MORE ?BOTTLE OPENER MAKES IT EASY TO OPEN YOUR FAVORITE BEVERAGE ?SCISSORS CAN BE TAKEN APART FOR A TITANIUM- ENHANCED KNIFE THAT IS IDEAL FOR CUTTING LARGE OR AWKWARD OBJECTS ?SHEATH INCLUDES A TAPE CUTTER FOR OPENING BOXES
  • 14. PSYCHOLOGY: SCISSORS ? PSYCHOLOGY : FISKARS ? A SENSE OF ITS IDENTITY AND DIRECTION · COMMITMENT TO QUALITY · ATTENTION TO DETAILS · UNDERSTANDING OF EACH OF ITS MARKETPLACES · STRONG RELATIONSHIPS WITH ITS CUSTOMERS
  • 15. ? APPRECIATING/ CRITICISING SCISSORS AS A DESIGN ? APPRECIATING/ CRITICISING FISKARS AS A DESIGN
  • 16. BLADE SHANK BOW BEVELED EDGE CONVEX OR POINTED EDGE INCLINED PLANE, PIVOT EQUILLIBRIUM