FITC Tokyo 2014
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This document discusses Unda Video Messenger, a video messaging startup founded by Naotokui in Silicon Valley. It provides a short biography of Naotokui, who is a researcher in artificial intelligence and musician. It then discusses the history and development of Unda, which began in 2012, received seed funding in 2013, and now has teams in both the US and Japan. Key issues discussed include making video communication less awkward, identifying appropriate use cases, and lessons learned about releasing products early and iterating based on user feedback and metrics.
FITC Tokyo 2014
- 1. UNDA VIDEO MESSANGER AND THE FUTURE OF COMMUNICATION a tale of a creator founded a startup in silicon valley NAO TOKUI? 緺岷伏 緺岷伏 @naotokui
- 2. SHORT BIO ? Researcher of Artificial intelligent ? Musician / DJ / Sound Artist ? Founded Qosmo, inc. 2009. Small collective of coders and artists.? IT x Music x Art ? Started working on ＾unda￣ video messenger in 2012. ? Seed funded by a VC in Silicon valley. ? @naotokui / www.naotokui.net 緺岷伏 @naotokui
- 3. TOPICS ? unda video messenger - ongoing story ! ? Startup 101 for Creators ? Lessons learnt in Silicon Valley ? How to avoid traps creators tend to fall into 緺岷伏 @naotokui
- 10. ＾ M r. O f f l i m e / オ フ ラ イム 埴 ￣ 2 0 1 2 ! h t t p : / /o f f l i. m e
- 12. M o r e o n w w w. n a o t o k u i . n e t
- 15. ER V .1 1 ! ED S EA EL ? T R ITH US W GN J SI DE EW N
- 16. UNDA HISTORY ? Oscar (CEO) and I met in 2011. ? Started working on a prototype in Nov 2012 ? May 2013, Got a seed fund from 500 Startups ? June 2013, The first launch! ? Oct 2013, Started Tokyo office ? Now we are a team of 6 people, incl. 4 iOS/Android developers 緺岷伏 @naotokui
- 17. ORIGINAL UNDA TEAM C EO D e si g n e r ? ? An dro id C TO / iO S Jalape?o Sushi 緺岷伏 @naotokui
- 21. 緺岷伏 @naotokui
- 22. 緺岷伏 @naotokui
- 23. THIS IS HOW ? ＾I LOVE YOU￣? SHOULD LOOK LIKE
- 24. Social Video 』 Video Messaging
- 25. THINK OF VIDEO MESSAGING AS A VIDEO walkie talkie 緺岷伏 @naotokui
- 26. Yo u SOCIAL VIDEO Yo u r f o l lo w e r s
- 27. Yo u Yo u r f r i e n d VIDEO MESSAGING Yo u Yo u r f r i e n d s
- 28. WHAT¨S New ABOUT VIDEO MESSAGING?? 緺岷伏 @naotokui
- 29. 屈噴弊oの團冱 1901.1.2 - 3 烏岑仟療
- 30. ? マルコニ`箆l苧のo佚は匯嘸Miして峪だに佚のみならずo は弊順Tにjして|奨に壓るものが禁~圄にある嗔繁と徭喇に することを誼べし ? 噴湘弊oの挑定に豢て阿とも伊噴晩gを勣したりし弊順匯巓は屈噴弊o 挑には鈍晩を勣すれば怎ることなるべくまた弊順猟苧の繁酎は槻溺を はず駅ず匯指參貧弊順只[をなすに崛らむ ? 仟匂亠l苧せられ菩混を{才するにm卷の腎發鯔佑螻すことを誼べし 献旋紗のMiも緩なるべし ? FZの冩梢Miして弌W丕にFZ親あり繁と溌竪坡とは徭喇にυするこ とを誼るに崛り棖辰届妥和槻の仇了は謹く溌によりて媼められ溌が繁の 聞にiく弊となるべし ? 繁崘はzによりて寄にl_し拝つ社優にo縮圄の繁oきを參て嘛嵒@の 喘oく槻溺慌に寄Wを怱Iせざれば匯繁念と恂されざるにいたらむ ? l伏並IMiするY惚、涼式び夂のはu肝舁すべし ´´´. などなど 緺岷伏 @naotokui
- 36. T A P T A P, A T O U C H C O M M U N I C A T I O N W R I S T B A N D
- 37. EMOTION, NOT MEANING I love you I¨m hungry
- 38. Issues we are tackling 緺岷伏 @naotokui
- 39. WHICH CAMERA OUR USERS USE In Mexico Back Camera 18% 83% Front-facing Camera
- 40. WHICH CAMERA OUR USERS USE In Japan Front-facing Camera 25% Back Camera 75%
- 41. ISSUE #1: AWKWARDNESS ? People tend to feel awkward to talk in front of video camera. ? How can we foster a new social norm? ? People are not used to shooting video. ? Filters and motion sticker might help to mitigate the awkwardness. 緺岷伏 @naotokui
- 43. EARLY PROTOTYPES
- 44. ISSUE #2: USE CASES ? Where is our target users? ? What kind of use cases we can think of? ? We are not trying to replace text messaging ? Unda is for intimate communication. ? Couples (long-distance relationship) ? Family members. ? For illiterate people in developing countries (20% of population) 緺岷伏 @naotokui
- 45. Text NATURAL EVOLUTION OF ? MESSAGING MEDIUM Sticker Video Voice Photo ?
- 46. LESSONS LEARNT IN THE PROCESS 3 PITFALLS CREATORS SHOULD AVOID
- 47. http://www.flickr.com/photos/reinhard_schuldt/5173453428 1 . G O R GIE T I N ETR FEE C T ITN G L 1. FOD S P H DE AI 頼撹業にする房いzみを里討
- 48. http://www.flickr.com/photos/fx-1988/4420186167/ 2. RELEASE WHEN IT¨S DONE 2. RELEASE AS FAST AS YOU CAN とにかく堀く!
- 49. EXAMPLE - COOL ANIMATION
- 50. EXAMPLE - LOCALIZATION PREMATURE OPTIMIZATION
- 51. DO NOT TRY TO MAKE IT PERFECT ? Don¨t think like ＾we cannot beat A with this poor quality￣ nor ＾Their product B is better than ours in terms of degree of completion￣ ? The question you should ask will be how you can find a niche nobody has found nor tackled correctly as fast as possible. ? If users like your product even though it has limited feature set yet, it means you found something unique and valuable. 緺岷伏 @naotokui
- 53. 3 . B E L I E V E I N MO U R I IC SE A Y ET D 方忖が嗔_ http://www.flickr.com/photos/grandmaitre/5846058698/
- 54. NUMBERS MATTER ? Do not believe your ideas, gut instinct, design esthetics ´ too much. ? Keep your eyes on metrics. ? Know how users use your product through numbers and reflect it into next release as fast as possible. ? You don¨t have to be an expert of metrics. 緺岷伏 @naotokui
- 55. RELEASE ? AS FAST AS POSSIBLE! YOUR ORIGINAL IDEA VER 0.1 If your users finally love it, then try to make it perfect and scale!! V V E R 0 . 2 V E R V0E 3 V E 4 0 .R 0V 6 R 1 . 0 . R0. R E 5 .E EUREKA! Get user feedback. T w e a k y o u r p r o d u c t A S A P. ITERATE!
- 56. 1. Do not try to make it perfect! 2. Release as fast as possible! 3. Listen to your customers/users. ? Keep your eyes on numbers. 緺岷伏 @naotokui
- 58. Thanks for your time! ? nao@unda.me ? twitter: @naotokui ? www.naotokui.net