Fitlife Owners Event 2017, Social Media Made Simple for Health Clubs
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The document provides guidance on using social media for health club businesses. It recommends defining goals and target audiences, creating a social media plan and content calendar, using tools like Buffer to schedule posts, analyzing metrics, and continually innovating strategies. The key platforms discussed are Facebook, LinkedIn, and Twitter, and five building blocks are outlined: set the stage, define goals, create an executable plan, implement productivity tools, and keep executing, analyzing and improving.
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Fitlife Owners Event 2017, Social Media Made Simple for Health Clubs
- 1. L I N D S E Y R A I N H 2 O . C O M S P O N S O R E D B Y C O R E H E A L T H A N D F I T N E S S , T H A N K Y O U H A R I S A K H T A R FITLIFE OWNERS RETREAT Social Media Made Simple for Your Health Club
- 3. social media L I N D S E Y R A I N H 2 O . C O M FOR YOUR FITNESS BUSINESS A GUIDE TO USING
- 4. CONTEXT L I N D S E Y R A I N H 2 O . C O M BUT FIRST.
- 5. Digital Transformation L I N D S E Y R A I N H 2 O . C O M
- 8. Your social pages should be an extension of the club. Omnichannel, what is the story you are telling your members digitally and does it match what you have going on inside?
- 10. INDUSTRY L I N D S E Y R A I N H 2 O . C O M FOR YOUR FITNESS BUSINESS RESOURCES
- 11. Thank you for reviewing the Fitness Industry Technology Councils 2017 Tech Trends Report. This report is the companion piece to our Fitness + Plus Technology Podcast that launched on November of, 2016, and continues to launch a new interview each week. Upcoming interviews are with the 鍖tness industry leaders that have contributed to this years Tech Trends Report. We appreciate the time and e鍖ort that each of our contributors put in, and special thanks to goes to our board and our host Josh Trent of Wellness Force Radio. The leadership and board of directors at FIT-C believe that the thoughtful adoption of technologies needs to accelerate at a faster pace, and that there is a need for greater collaboration among players in our industry to unleash technologies for the bene鍖t of all. These factors are necessary when considering the surge of disruption that is emerging. Failing to adopt at a more rapid pace, or to work more closely together could result in Join us www.鍖ttechcouncil.org "Here is the bottom line: in a decade from now many will be envious of not having been involved in what will become a hugely impactful industry. It would be like seeing the 鍖rst plane take off at Kitty Hawk. That is where we are now and thats how exciting our future will be. Bryan K. ORourke CEO FIT-C This report is the com November of, 2016, a are with the 鍖tness i We appreciate the ti goes to our board an The leadership and technologies needs
- 13. WHY SOCIAL MATTERS L I N D S E Y R A I N H 2 O . C O M
- 14. a quick note L I N D S E Y R A I N H 2 O . C O M Social media is an integral part of any small business success strategy. In fact, in todays day and age, small businesses cannot afford to ignore social media.
- 15. L I N D S E Y R A I N H 2 O . C O M 74% of onlineadultsuse socialnetworking sites everyday 57% of your sales funnel may be accounted for by social media 81% of consumers research online before making big purchases the figures
- 16. L I N D S E Y R A I N H 2 O . C O M "Marketing is no longer about the stuff that you make, but about the stories you tell." WHY USE SOCIAL MEDIA? SETH GODIN
- 17. THE BIG 3 L I N D S E Y R A I N H 2 O . C O M
- 20. L I N D S E Y R A I N H 2 O . C O M There are around 1.79 billion monthly active users. Around 1.18 billion are daily active users. By 2018, Facebook will have an estimated 169.2 million users in the US. 1.13 trillion likes have been pressed since the feature was updated. There are estimated 81 million fake Facebook profiles. More than 250 billion photos have been uploaded to Facebook There are 50 million active small business pages.tweet 79% of Facebook advertising revenue comes from mobile ads. 510 comments, 2,93,000 statuses and 1,36,000 photos are posted every 60 seconds. LIKES 1500
- 22. L I N D S E Y R A I N H 2 O . C O M More than 467 million registered users on the platform. 40% of users check LinkedIn daily. 94% of B2Bs use LinkedIn for content marketing. In total, there have been 1 billion endorsements on. LinkedIn.Microsoft paid $26.2 billion to buy LinkedIn. 25 million LinkedIn profiles are viewed everyday.
- 24. L I N D S E Y R A I N H 2 O . C O M 82% of monthly active users accesses Twitter via mobile device. 100 million Twitter users login everyday. Twitter users send 6000 tweets per second. 84% of the worlds heads of state are active Twitter users. Mostly 50% of the active Twitter users follow companies/brands. If twitter were a country, itd be the 12th largest in the world.
- 25. CHOICES L I N D S E Y R A I N H 2 O . C O M
- 27. NOW WHAT? L I N D S E Y R A I N H 2 O . C O M I AM GLAD YOU ASKED THANKS FOR THE INFO
- 28. VVFGT6 5 SOCIAL BUILDING BLOCKS L I N D S E Y R A I N H 2 O . C O M FOR YOUR FITNESS BUSINESS
- 29. L I N D S E Y R A I N H 2 O . C O M 01 Before developing your actual social media strategy, its necessary to first do a bit of prep work and define your target audience as well as your initial goals. set the stage
- 30. Tell the Story L I N D S E Y R A I N H 2 O . C O M
- 31. promotion vs engagement extends your engagement efforts by presenting a valuable offer thats based on your customers interests and needs.Social media amplifies your efforts so you can be found by a wider audience to grow your business. L I N D S E Y R A I N H 2 O . C O M is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you.
- 32. L I N D S E Y R A I N H 2 O . C O M 02 Once you know the type of customer you want to attract, its time to set some goals. What do you hope to gain from your business social media strategy? define & set your goals
- 33. L I N D S E Y R A I N H 2 O . C O M . specific . measurable . attainable . relevant . time-oriented YOUR GOALS MUST BE:
- 34. L I N D S E Y R A I N H 2 O . C O M 03 Once you know the goal you are trying to obtain, its time to create a plan. What can you and your staff deliver on? create a plan you can execute
- 35. Scheduled Content Calendar L I N D S E Y R A I N H 2 O . C O M
- 36. L I N D S E Y R A I N H 2 O . C O M 04 Once youcreate your plan, its time to put tools in place to support your vision. What do you need to learn to be able to implement. put productivity tools in place
- 37. Tools to Help L I N D S E Y R A I N H 2 O . C O M
- 39. INCREDIBLE SUPPORT AND STEP BY STEP HOW TO VIA BUFFER.COM
- 40. L I N D S E Y R A I N H 2 O . C O M 05 the work is truly never done, you must continue to analyze your metrics, pay attention to what others are doing and keep it current. execute, analyze and keep the tempo
- 41. EXECUTE ON THE BASICS L I N D S E Y R A I N H 2 O . C O M 10 20 30 40 50 Item 1 Item 2 Item 3 Item 4 Item 5 0
- 42. SCREEN SHOT OF ANALYTICS
- 43. ALWAYS ANALYZE RESULTS L I N D S E Y R A I N H 2 O . C O M
- 44. PICTURE OF HOLDING STAFF ACCOUNTABLE
- 45. KEEP THE TEMPO CONSISTENT L I N D S E Y R A I N H 2 O . C O M
- 47. WATCH OUT FOR THE NEXT BIG THING L I N D S E Y R A I N H 2 O . C O M
- 48. FIND A ROLE MODEL L I N D S E Y R A I N H 2 O . C O M
- 50. SHARE BEST PRACTICES L I N D S E Y R A I N H 2 O . C O M
- 52. NEVER STOP INNOVATING L I N D S E Y R A I N H 2 O . C O M
- 53. DON'T FORGET TO HAVE FUN L I N D S E Y R A I N H 2 O . C O M
- 54. thank you! L I N D S E Y R A I N H 2 O . C O M FOR YOUR TIME