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Fitness marketing research

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SheikhAli62

In this Project, we conducted a market research on, whether a person who exercise has healthy food diet? We came up with a questionnaire and used the Qualtrics software to conduct the survey. Then after the survey was completed by 100 respondents we used SPSS software to run the analytic.

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FITNESS VS. FOOD KAREN MENDOZA LUIS, DOMINIQUE A. RHEA, TIMOTHY SROKA, YINAN LI, SHEIKH ALI MANSOOR UL-HAQ
RESEARCH OBJECTIVE: ▪ To examine the roles of exercise and food consumption within an individual’s fitness regime. ▪ To determine the level of importance individuals place on exercise and food intake in terms of reaching and maintaining their fitness goals.
DATA AND METHODS ▪ Questionnaire – 20 Questions ▪ 16 Core Questions ▪ We used screening questions to qualify our respondent ▪ Demographic questions to categorize respondent ▪ Distribution through Computer administered ▪ Qualtrics was to used to collect data ▪ SPSS Analytics was used to analyze the data ▪ 101 people responses to the Survey ▪ 97 responded 4 were missing
RESULTS - QUALTRICS â–ª Most common responses for favorite type of foods include: pizza, chicken, and fish. â–ª 33% do not consume any alcohol while 7% consume more than 7 drinks â–ª Top diets people chose were Weight Watchers, Paleo, and Low Carb.
Fitness marketing research
15% 25% 15% 7% 10% 28% Age 18-20 21-23 24-26 27-29 30-32 33+ Gender 62% 38% Male Female
Main Results Do you exercise? 88% 12% Yes No How important is exercise to you? 34% 29% 27% 4%2%2%2% Extremely Important Very Important Somewhat Important Neither Important nor Important Somewhat Unimportant Very Unimportant Not Important
Main Results How many times a week do you workout? 25% 15% 60% 0-2 times 3-5 times 6 or more times Where do you do most of your workouts? 22% 60% 16% 2% Home Gym Outdoors Other
Main Results When starting a new fitness plan… 18% 25% 57% Change in calories consumption Change in workout time Change in calorie and workout time
Main Results 9 23 24 35 27 26 26 10 10 3 I PREFER TO EAT WHAT I WANT AND EXERCISE MORE INSTEAD I PREFER TO WATCH WHAT I EAT AND EXERCISE LESS Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
RESULTS – SPSS PAIRED SAMPLE T-TEST ▪ Q. I feel unhealthy when I eat fast food. ▪ Q. I feel healthier when I eat organic foods. *Greater the mean strongly they agree on the term ▪ To find if there is any significance in the mean ▪ t-statistics = .000
INDEPENDENT SAMPLE T-TEST â–ª Q. Do you exercise? â–ª Yes/No â–ª Q. I am satisfied the way I eat â–ª Surprisingly, people who do exercise are less satisfactory with the way they eat.
ANOVA TEST â–ª Independent variable: Q. How important is exercise is to you? â–ª Dependent variable: Q. How many times a day you have a meal? â–ª Sig = .512 â–ª There is no statistically significant difference between the mean of respondents who gives importance to exercise.
INTERESTING RESULTS TOP EXCERCISES WOMEN DO: Lift Weights 20% Walk 13% Run 21% Hike 7% Play a Team Sport Pilates 4% Cycling 4% Dance 5% Swim 1% Aerobics 4% 4% Zumba 6% Other 11%
LIMITATIONS â–ª Only 63 out of the 97 answered, What type of diet have they have tried? â–ª So either we missed a diet â–ª They did not do any of the ones provided â–ª 34 respondents are unknown â–ª We were not able to get good sample of the population as we had few missing â–ª It is not suitable to determine the whole population â–ª Another problem was that there were many missing values.
FURTHER RESEARCH â–ª How food and fitness helps one individual: â–ª To achieve better grades â–ª We need to understand is there any geographical difference for people having a different opinion of food and fitness. â–ª By using PRIZM and other questionnaires. â–ª By using VALS-2 and similar databases, we can figure out that how similar or different people are that have different lifestyle considering about food and fitness.
THANKYOU

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Fitness marketing research

  • 1. FITNESS VS. FOOD KAREN MENDOZA LUIS, DOMINIQUE A. RHEA, TIMOTHY SROKA, YINAN LI, SHEIKH ALI MANSOOR UL-HAQ
  • 2. RESEARCH OBJECTIVE: â–ª To examine the roles of exercise and food consumption within an individual’s fitness regime. â–ª To determine the level of importance individuals place on exercise and food intake in terms of reaching and maintaining their fitness goals.
  • 3. DATA AND METHODS â–ª Questionnaire – 20 Questions â–ª 16 Core Questions â–ª We used screening questions to qualify our respondent â–ª Demographic questions to categorize respondent â–ª Distribution through Computer administered â–ª Qualtrics was to used to collect data â–ª SPSS Analytics was used to analyze the data â–ª 101 people responses to the Survey â–ª 97 responded 4 were missing
  • 4. RESULTS - QUALTRICS â–ª Most common responses for favorite type of foods include: pizza, chicken, and fish. â–ª 33% do not consume any alcohol while 7% consume more than 7 drinks â–ª Top diets people chose were Weight Watchers, Paleo, and Low Carb.
  • 6. 15% 25% 15% 7% 10% 28% Age 18-20 21-23 24-26 27-29 30-32 33+ Gender 62% 38% Male Female
  • 7. Main Results Do you exercise? 88% 12% Yes No How important is exercise to you? 34% 29% 27% 4%2%2%2% Extremely Important Very Important Somewhat Important Neither Important nor Important Somewhat Unimportant Very Unimportant Not Important
  • 8. Main Results How many times a week do you workout? 25% 15% 60% 0-2 times 3-5 times 6 or more times Where do you do most of your workouts? 22% 60% 16% 2% Home Gym Outdoors Other
  • 9. Main Results When starting a new fitness plan… 18% 25% 57% Change in calories consumption Change in workout time Change in calorie and workout time
  • 10. Main Results 9 23 24 35 27 26 26 10 10 3 I PREFER TO EAT WHAT I WANT AND EXERCISE MORE INSTEAD I PREFER TO WATCH WHAT I EAT AND EXERCISE LESS Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
  • 11. RESULTS – SPSS PAIRED SAMPLE T-TEST â–ª Q. I feel unhealthy when I eat fast food. â–ª Q. I feel healthier when I eat organic foods. *Greater the mean strongly they agree on the term â–ª To find if there is any significance in the mean â–ª t-statistics = .000
  • 12. INDEPENDENT SAMPLE T-TEST â–ª Q. Do you exercise? â–ª Yes/No â–ª Q. I am satisfied the way I eat â–ª Surprisingly, people who do exercise are less satisfactory with the way they eat.
  • 13. ANOVA TEST â–ª Independent variable: Q. How important is exercise is to you? â–ª Dependent variable: Q. How many times a day you have a meal? â–ª Sig = .512 â–ª There is no statistically significant difference between the mean of respondents who gives importance to exercise.
  • 14. INTERESTING RESULTS TOP EXCERCISES WOMEN DO: Lift Weights 20% Walk 13% Run 21% Hike 7% Play a Team Sport Pilates 4% Cycling 4% Dance 5% Swim 1% Aerobics 4% 4% Zumba 6% Other 11%
  • 15. LIMITATIONS â–ª Only 63 out of the 97 answered, What type of diet have they have tried? â–ª So either we missed a diet â–ª They did not do any of the ones provided â–ª 34 respondents are unknown â–ª We were not able to get good sample of the population as we had few missing â–ª It is not suitable to determine the whole population â–ª Another problem was that there were many missing values.
  • 16. FURTHER RESEARCH â–ª How food and fitness helps one individual: â–ª To achieve better grades â–ª We need to understand is there any geographical difference for people having a different opinion of food and fitness. â–ª By using PRIZM and other questionnaires. â–ª By using VALS-2 and similar databases, we can figure out that how similar or different people are that have different lifestyle considering about food and fitness.