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FIU Social Media Primer

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Eduardo Merille
Eduardo Merille

Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.

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Social Media Primerby Matt & Eddie
FIU Social Media Primer
TopicsWhat is Social MediaThe Tools: blogs, facebook, twitterFIUs social media sites and accountsHow has it changed the way we work
What is Social MediaSocial Media isa category of sites that is based on user participation and user-generated contentan umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures
What is Social Media
What is Social MediaIt has shifted how we communicate, it has democratized communications"We" are the influencersWe get our info faster than traditional mediaIt is a force to be reckoned withUsers expect you to be thereTransparent, inclusive, authentic, customer drivenCreate opportunities for people to feel ownership of the brand
Tools: blogs, facebook, twitterBlogs
Tools: blogs, facebook, twitterBlogshttp://www.youtube.com/watch?v=NN2I1pWXjXI
Tools: blogs, facebook, twitterNew York TimesCNNWall Street JournalThe Washington PostNEWS@FIUBiznews.fiu.edu
Tools: blogs, facebook, twitterSocial Networkshttp://www.youtube.com/watch?v=6a_KF7TYKVc
Tools: blogs, facebook, twitter250 million usersIf it were a country, it would be the 4th largest in the world- profile- group- pageGroups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebooks 5,000 friend cap.
FacebookMyspaceTwitterLinkedinGen Z61%65%9%0%Gen Y65%75%14%9%Gen X76%57%18%13%Baby Boomers73%40%13%13%WWII Gen90%23%17%4%Tools: blogs, facebook, twitterSocial Networking Sites Used by US Social Network Users, by Generation, May 2009(% of Respondents in each group)Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009
Tools: blogs, facebook, twitterTwitterhttp://www.youtube.com/watch?v=jGbLWQYJ6iM
Tools: blogs, facebook, twitterTwitter@fiuconnection
Tools: blogs, facebook, twitterTwitter@fiunews1,119 Followers
Tools: blogs, facebook, twitteryoutube.com/floridainternational140 videos uploaded95K video views212 subscriberstwitter.com@FIUNews - 1119 followers@FIUconnectionflickr.com/fiu2,839 images105 marked as favorites219,738 viewsfacebook.com/floridainternational6,126 fans197 interactions/weekissuu.com10 issues posted11,832 document views(FIU Magazine)News.fiu.edu123K views since January78K unique visitors23K E-mail Subscribers385 Commentsmyspace.com/floridainternational226 friends
How has it changed the way we workSocial media is more than just another marketing channelPublic relationsCustomer service Loyalty buildingCollaborationNetworkingThought leadershipConversations require us toLISTEN, LISTEN,LISTEN
EngageHow has it changed the way we workMeasure ( Audience, Engagement, Loyalty, In鍖uence, Action)
How has it changed the way we workWhat should you do right now?Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)Listen. (use facebook and twitter search to find groups or pages related to your subject matter)Engage. (talk, comment and participate in those groups or pages which are specific to your targets)Strategize. (social media is not the answer to every marketing or communication question)
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FIU Social Media Primer

  • 1. Social Media Primerby Matt & Eddie
  • 3. TopicsWhat is Social MediaThe Tools: blogs, facebook, twitterFIUs social media sites and accountsHow has it changed the way we work
  • 4. What is Social MediaSocial Media isa category of sites that is based on user participation and user-generated contentan umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures
  • 6. What is Social MediaIt has shifted how we communicate, it has democratized communications"We" are the influencersWe get our info faster than traditional mediaIt is a force to be reckoned withUsers expect you to be thereTransparent, inclusive, authentic, customer drivenCreate opportunities for people to feel ownership of the brand
  • 8. Tools: blogs, facebook, twitterBlogshttp://www.youtube.com/watch?v=NN2I1pWXjXI
  • 9. Tools: blogs, facebook, twitterNew York TimesCNNWall Street JournalThe Washington PostNEWS@FIUBiznews.fiu.edu
  • 10. Tools: blogs, facebook, twitterSocial Networkshttp://www.youtube.com/watch?v=6a_KF7TYKVc
  • 11. Tools: blogs, facebook, twitter250 million usersIf it were a country, it would be the 4th largest in the world- profile- group- pageGroups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebooks 5,000 friend cap.
  • 12. FacebookMyspaceTwitterLinkedinGen Z61%65%9%0%Gen Y65%75%14%9%Gen X76%57%18%13%Baby Boomers73%40%13%13%WWII Gen90%23%17%4%Tools: blogs, facebook, twitterSocial Networking Sites Used by US Social Network Users, by Generation, May 2009(% of Respondents in each group)Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009
  • 13. Tools: blogs, facebook, twitterTwitterhttp://www.youtube.com/watch?v=jGbLWQYJ6iM
  • 14. Tools: blogs, facebook, twitterTwitter@fiuconnection
  • 15. Tools: blogs, facebook, twitterTwitter@fiunews1,119 Followers
  • 16. Tools: blogs, facebook, twitteryoutube.com/floridainternational140 videos uploaded95K video views212 subscriberstwitter.com@FIUNews - 1119 followers@FIUconnectionflickr.com/fiu2,839 images105 marked as favorites219,738 viewsfacebook.com/floridainternational6,126 fans197 interactions/weekissuu.com10 issues posted11,832 document views(FIU Magazine)News.fiu.edu123K views since January78K unique visitors23K E-mail Subscribers385 Commentsmyspace.com/floridainternational226 friends
  • 17. How has it changed the way we workSocial media is more than just another marketing channelPublic relationsCustomer service Loyalty buildingCollaborationNetworkingThought leadershipConversations require us toLISTEN, LISTEN,LISTEN
  • 18. EngageHow has it changed the way we workMeasure ( Audience, Engagement, Loyalty, In鍖uence, Action)
  • 19. How has it changed the way we workWhat should you do right now?Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)Listen. (use facebook and twitter search to find groups or pages related to your subject matter)Engage. (talk, comment and participate in those groups or pages which are specific to your targets)Strategize. (social media is not the answer to every marketing or communication question)