Five adwords habits
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The document provides tips for optimizing a Google AdWords campaign, including starting with goals and understanding intent, organizing keywords and ads, focusing on relevance, using negative keywords, expanding keywords, and refining the campaign over time based on performance.
![Broad
Broad modified
+word
Locks
High Phrase word
Negative
Volume
-word
Eliminates
[Exact] Combines
Low
with other
Exactly as typed modifiers
Control
-[word]
@armondhammer](https://image.slidesharecdn.com/fiveadwordshabits-120314102420-phpapp01/85/Five-adwords-habits-16-320.jpg)
Five adwords habits
- 1. Steve Hammer @armondhammer @armondhammer
- 3. Startwith a goal Learn the landscape Understand Intent Organize Launch Simple, Refine Often @armondhammer
- 4. Laptop battery replacement Specialize in business market Offers both direct replacement (OEM) and enhanced quality product Not a low cost product Key brands carried are Dell, IBM, Lenovo Average order is $100 at 45% net margin ($45) profit Large orders ($2000+) occur for about 5% of orders @armondhammer
- 6. Profit per Orders per Conversion Value per order ($) customer % visitor Estimations are a good start Visitor value Spend = Return on Ad Spend (ROAS) @armondhammer
- 8. Instant Suggestions Competing Ads SEO Results @armondhammer
- 9. Operator Example Use Site: Site:cnn.com obama Find a concept on a specific site Related: Related:dfwsem.org Find sites similar to another oneword linsanity Search exactly this way dont substitute more words Porsche rumors Keep the words together, in order, with no additions - (minus) Battery -alkaline Exclude the concept ~ (tilde) ~battery Expand the word to similar ideas @armondhammer
- 10. @armondhammer
- 11. KEYWORDS ADS Relevance is key Note techniques used by Compile a list competition Group by theme seed Keyword Usage Draw themes on paper (Official Site) Intent will help refine and 速 Prices Offer codes Local extensions Social @armondhammer
- 12. @armondhammer
- 13. Branded Dead Related searches Local End Search Refinements Search Search Landscape results News / Purchase Competition can be Info good @armondhammer
- 14. Low intent Expensive to Cheap steal traffic Soft Goal Challenger match strategy Info Brand Local Purchase In-person sale Expensive Goal of Sale directions or Conversion contact @armondhammer
- 15. Well matched center Less relevant further out Bids can overcome relevance, but cost more @armondhammer
- 16. Broad Broad modified +word Locks High Phrase word Negative Volume -word Eliminates [Exact] Combines Low with other Exactly as typed modifiers Control -[word] @armondhammer
- 17. Negative match obscenities and hate words Dead end intent negatives added Language and channel exclusions you cant support Mobile as separate campaign, always Broad match modify seed words +laptop @armondhammer
- 18. Campaign Battery Laptop Dell Ad Group General Replacement Keyword Laptop Battery Laptop Power Broken laptop battery Model E6410 Battery Dell Battery @armondhammer
- 19. Avoid un-needed complexity Think seed Landing page and/or ad copy drives ad groups Different settings drive campaigns Time, location, device, language Prune and reorganize Quality Score below average @armondhammer
- 20. Not allowed Recommended Abbreviation Use keywords CrAZy CaPitals Include a reason to Too much !!!!!! click Unverifiable info Offer, action, or goal Have a title (25 char) Use appropriate that cant stand alone extensions Ads for useless pages Display url Words from landing page @armondhammer
- 21. @armondhammer
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- 25. v @armondhammer
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- 27. Negative Expansion @armondhammer
- 28. Ad Group First Keyword Refine @armondhammer
- 29. Base Ad Headline Keyword Insertion URL @armondhammer
- 31. Steve Hammer @armondhammer @armondhammer