Five Blocks Hierarchy of Digital Needs
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The document outlines a methodology for monitoring and optimizing digital brand presence, emphasizing real-time analysis of platforms like Google Search and Wikipedia. It addresses the importance of brand ownership, positive impressions, and demoting negative content while highlighting specific opportunities for improvement. The document also mentions collaborating with brands to enhance their stakeholder experience across various platforms.
Five Blocks Hierarchy of Digital Needs
- 1. Page 1 Sept 2015 5B Hierarchy of Digital Needs
- 2. Five Blocks Methodology Track Analyze Take Action Real time monitoring of all aspects of Google Search, Wikipedia, etc. Making sense of the changing landscape, including identifying specific opportunities. Working with the brand to implement changes to help meet corporate goals.
- 3. Hierarchy of Digital Needs Thought Leadership Brand Ownership Positive Brand Impression Brand Discoverability Crisis/Brand Favorability Demoting negative content Ensuring brand prominence Scripting stakeholder experience Exposure beyond your brand Promoting optimal content
- 4. Monitoring Thought Leadership Brand Ownership Positive Brand Impression Brand Discoverability Crisis/Brand Favorability Monitoring provides context for the digital program.
- 5. Analysis Thought Leadership Brand Ownership Positive Brand Impression Brand Discoverability Crisis/Brand Favorability Understanding the current situation as well as opportunities Historical Ownership Peer Authority Freshness Geographical Volatility
- 6. Action Thought Leadership Brand Ownership Positive Brand Impression Brand Discoverability Crisis/Brand Favorability Working with the brand on various platforms to create the optimal experience.
Editor's Notes
- #3: Selective client engagement NOT issues of a doctor with a bad Yelp review.
- #4: Selective client engagement NOT issues of a doctor with a bad Yelp review.
- #5: Selective client engagement NOT issues of a doctor with a bad Yelp review.
- #6: Selective client engagement NOT issues of a doctor with a bad Yelp review.
- #7: Selective client engagement NOT issues of a doctor with a bad Yelp review.