Five Blocks slides for PRDecoded chicago - Oct 11, 2018
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Cracking Every Digital Reputation Crisis Tools to help PR Professionals address PR issues before, during and after a crisis.
Five Blocks slides for PRDecoded chicago - Oct 11, 2018
- 1. 息 Five Blocks Proprietary & Confidential Cracking Every Digital Reputation Crisis Sam Michelson PRDecoded - Chicago October 2018
- 2. 息 Five Blocks Proprietary & Confidential On August 7th Elon Musk posted a nine word tweet. 2
- 3. 息 Five Blocks Proprietary & Confidential Search Volume Exploded! 3
- 4. 息 Five Blocks Proprietary & Confidential 288,983 people visited Elon Musks Wikipedia page! 4
- 5. 息 Five Blocks Proprietary & Confidential A flurry of new stories appeared many negative 5
- 6. 息 Five Blocks Proprietary & Confidential But something amazing happened Digital Reputation Bounced back very quickly! 6
- 7. 息 Five Blocks Proprietary & Confidential Why was Teslas digital reputation so amid withering criticism? 7
- 8. 息 Five Blocks Proprietary & Confidential Teslas results prior to the Elon Musk tweet are OWNED 8 ROBUST OWNED CONTENT
- 9. 息 Five Blocks Proprietary & Confidential Teslas results prior to the Elon Musk tweet are LONGFORM 9
- 10. 息 Five Blocks Proprietary & Confidential 10 Media around the infamous tweet didnt stick
- 11. 息 Five Blocks Proprietary & Confidential 11 Anticipate, track, and address how people are searching Own your search results by ensuring your content dominates Curate and manage the search experience Keys to avoiding or recovering from a digital reputation crisis
- 12. 息 Five Blocks Proprietary & Confidential Anticipate likely keywords and prepare relevant content Track volume of interest and changes to content Address search trends by taking specific action. Ensure content aligns with keyword searches 12 Anticipate, Track, and Address
- 13. 息 Five Blocks Proprietary & Confidential 13 Maximize the brands ownership Optimize corporate properties Ensure social media channels appear prominently Measure and improve ownership on an ongoing basis
- 14. 息 Five Blocks Proprietary & Confidential 14 Youve chosen the keywords and you have promoted owned content. Now curate the stakeholders experience by promoting positive third- party coverage, utilizing owned video assets. Curate and Manage the Experience
- 15. 息 Five Blocks Proprietary & Confidential 15 Track your top keywords and monitor for changes Ensure your brands owned content appears prominently Utilize social media to exert ownership and deliver your message Launch video and image content if appropriate Work with the system to make Google work for you. Your Digital Reputation Crisis Checklist