The document discusses five questions companies should consider when using social media for branding and marketing: who their target audience is, what issues that audience cares about, where to interact with consumers online, why consumers should trust the company's message, and how to measure the impact of social media efforts. It also mentions monitoring brands and a quote about valuing small networks for rebirth.
14. If you are not valuing small, powerful networks, youre already dead and you dont know it. Heres a chance at rebirth. Take it. -Chris Brogan
15. For Information on an e-PRO Class for your Company or Association contact Bill.Lublin@smminstitute.com
Editor's Notes
#9: You will get a daily email back of what is being said about you (if people are talking). You can set these up for your employees, your competitors,
#10: You will get a daily email back of what is being said about you (if people are talking). You can set these up for your employees, your competitors,
#11: You will get a daily email back of what is being said about you (if people are talking). You can set these up for your employees, your competitors,