Five things I wish I knew on personal branding and marketing for career
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These were the slides I presented to an audience of 200 students and graduates at the MENDAKI Club Graduates Tea on 19 October 2013. The topic was that of personal branding and marketing for career, and I shared the five things I wish someone had told me upon graduation!
Five things I wish I knew on personal branding and marketing for career
- 1. ISH THEY B T WHA I W A JO ABOUT FINDING TOLD ME D MARKETING ANDING AN SSONS IN PERSONAL BR LE @FARAH_SIDEK
- 2. FARAH SIDEK AND I SPECIALISE IN DIGITAL MARKETING AND PUBLIC RELATIONS www.farahsidek.com @farah_sidek #GRADSTEA13 @farah_sidek
- 3. I WAS BORN IN SINGAPORE 1980s @farah_sidek
- 4. ENCE (HONS) EE IN SOCIAL SCI RADUATED DEGR G G IN COMMS AND NEW MEDIA MAJORIN @farah_sidek
- 5. MUNICATIONS MASTERS IN COM RADUATED WITH G IONS NAL COMMUNICAT JORING IN PROFESSIO MA UBLIC RELATIONS AND P time to pay off my school loans! @farah_sidek
- 6. EST INTERN” “WORLD’S COOL UND OUT ABOUT FO THROUGH TWITTER 2010 PRIZE: $30,000 FOR A SIX-MONTH INTE RNSHIP; TRAINING WITH TOP AGENCIES IN SING APORE @farah_sidek
- 8. experience with OWNED FIRMS, GREAT CLIENTS! REN @farah_sidek
- 9. anding superstar? ARE YOU a br 1. IF YOU HAVE not updated your resume in 2013 2. IF YOU HAVE never had a job interview 3. IF YOU have not done an internship ever 4. IF YOUR CURRENT RESUME IS MORE THAN TWO PAGES 5. if you don’t have a facebook account 6. IF YOU don’t have a linkedin profile 7. IF YOU have never tweeted in your life 8. IF YOU don’t have a google+ page 9. IF YOU have never introduced yourself to a stranger 10. if you have never proactively networked @farah_sidek
- 10. WHY BRAND YOURSELF? SO DO YOU W ANT TO GET A JOB YOU’RE GOOD A A JOB YOU LOVE? T? AND GET P AID WELL? @farah_sidek
- 11. marks the sweET spot ‘x’ passionate but poor what you’re good at what you love 0.001% chance WHAT PAys (WELL enough) rich but ‘meh’ @farah_sidek
- 12. ING? AND BR T IT? BOU A A H T W @farah_sidek
- 14. S N O I T C A S R G E IN T L IN E E F S + D N A R B = @farah_sidek
- 15. SO YOU ASK.... “BUT THOSE ARE CONSUMER BRANDS, NOT PEOPLE” @farah_sidek
- 16. IN REALITY..... WE ARE ALL BRANDS IF WE AREN’T DOING IT, OTHERS ARE DOING IT ON US @farah_sidek
- 17. YOUR BRAND IS YOUR BEST ASSET INCREASE NETWORK AND ENGAGEMENT CAN GET YOU JOBS (AND $$$) STAND OUT IN A COMPETITIVE WORLD RESUME @farah_sidek
- 18. NGS I 5 THI TOLD THEY WISH BOUT ME A DING FIN A JOB & BRANDING! @farah_sidek
- 19. UR CV SO YO #1: “ ONG?” GES L A IS 4 P @farah_sidek
- 20. keep it less than two pages BE RELEVANT and succinct (especially in cover letter) answer the job description INCLUDE STATS AND FIGURES @farah_sidek
- 22. e mind-blowing examples these ar http://googlepleasehire.me/
- 23. #2: “SO ULD I Y SHO WH OU?” HIRE Y @farah_sidek
- 24. WHA GOES ON IN T THEIR HEADS? WANTED! SOMEONE: 1. talented 2. Hard worker & learns fast 3. Work well in teams 4. Positive attitude 5. X-factor (personality) @farah_sidek
- 26. TOUGH QUESTIONS tell me about yourself why do you want this job/career in this industry? scenarios: tell me about a time... (E.G: YOU LED A TEAM) EXPLAIN TO ME... (RELATED TO JOB KNOWLEDGE) @farah_sidek
- 27. YOU CAN ASK THEM QUESTIONS how do you see this role supporting your job? what would you look for most in a candidate for this role? What excites you most about your job, and what do you like most about this company? don’t ask: salary, hours, promotion @farah_sidek
- 29. HOW DO THEY CLASSIFIEDS HIRE? recruitment agencies ‘LOBANG’: REFERRALS, NETWORKS web/ SOCIAL MEDIA sources of finding a job @farah_sidek
- 30. publish your views in 140 chars networking with strangers TWITTER great for news and #trends @farah_sidek
- 31. branding yourself and your work networking with peers/industry LINKEDIN job opportunities @farah_sidek
- 32. like facebook, but more open GOOD FOR GOOGLE SEARCH GOOGLE+ more casual and fun @farah_sidek
- 33. platform to archive all your opinions great for search BONUS: WEBSITE looks very professional @farah_sidek
- 34. #4: GO AND OUT OME! A ES BE W @farah_sidek
- 35. W BEING A ESOME BEYOND WORK ATTEND FREE TALKS (like this one!) MEET more PEOPLE IN YOUR INDUSTRY PICK UP A HOBBY OR A sport or an interest VOLUNTEER OR START SOMETHING @farah_sidek
- 36. THE LIST SG FACEBOOK OR EVENTBRITE LINKEDIN GROUPS @farah_sidek
- 37. about the things i learn i blog @farah_sidek
- 39. BE WHO YOU ARE (be sincere) FIND A MENTOR (or be one eventually!) YOU ARE THE COMPANY YOU KEEP @farah_sidek
- 40. #foodforramadan a project i helped run in 2012-13 @farah_sidek
- 41. NGS I 5 THI TOLD THEY WISH know ABOUT ME DING FIN A JOB & BRANDING! @farah_sidek
- 42. 1. resume writing 2. the interview 3. online branding 4. being awesome 5. building networks @farah_sidek
- 43. I WILL GO AND DO THESE: 1. TODAY: GO FIND A MENTOR OR SPEAK TO SOMEONE IN THE INDUSTRY; GET THEIR CONTACT 2. THIS WEEKEND: UPDATE YOUR RESUME (<2 PAGES) 3. THIS WEEK: SET UP YOUR LINKEDIN OR GOOGLE+ ACCOUNT 4. THIS MONTH: ATTEND A TALK RELATED TO YOUR INDUSTRY AND MEET NEW PEOPLE (YOU SIGN HERE) @farah_sidek
- 44. “ “ You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the one who'll decide where to go... - dr seuss @farah_sidek
- 45. NOT. R DO “DO, O TRY.” E IS NO THER @farah_sidek
- 46. IF YOU’RE INTERESTED IN WORKING TOGETHER OR TO JUST SAY HI, CONTACT ME AT: @farah_sidek www.farahsidek.com nurfarhana.sidek@gmail.com @farah_sidek