Fivetrends42013
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1) The document outlines 5 trend predictions for 2013, including becoming mobile-centric, integrating physical and online shopping, focusing on higher purpose brands, speeding up production and advertising, and using data strategically to personalize experiences. 2) Mobile devices like smartphones and tablets will see continued growth and be used simultaneously with other technologies like TV. Physical stores will provide experiences rather than just transactions. 3) Brands that have a clear higher purpose will resonate more with consumers who want companies to stand for cultural issues. Data should be used smartly to understand customers rather than just collecting all possible information.
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The document discusses the rise of tablets and their impact. It notes that tablets are growing rapidly, with 16 million sold in 2010 and a projection of 85 million in 2012. Tablets are mainly used for content consumption like browsing the web, watching videos, and using social networks. The document also discusses how tablets are changing commerce, with many users finding them ideal for researching products and making purchases online. Finally, the document outlines how the mobile experience is shifting across various characteristics like being more emotional, physical, social, and contextual compared to the desktop experience.TheTablet Revolution 11.7.11 by Grand Union UK
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The document discusses the rise of tablets and their impact. It provides statistics showing the rapid growth of tablets from 16 million sold in 2010 to a projected 85 million in 2012. Tablets are most popular among younger early adopters for consuming content. The portability and ease of use of tablets make them well suited for online shopping tasks like researching products and browsing retailers. Their interface represents a paradigm shift from desktop to mobile with different approaches to user experience centered around physical, temporal, social, and multi-context factors. Several apps are highlighted that leverage these mobile UX characteristics including TweetDeck, Flipboard, and Blippar.Fus digital future_2013 (1)
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Digital Trends in 2011
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Fivetrends42013
- 1. Five Trend Predictions for 2013 Thomas Crampton | Regional Director, Asia-Pacific Hannah Law | Senior Regional Strategist, Asia-Pacific February 2013
- 2. 5 Trends 1 Be mobile, not do mobile 2 Bricks and Bytes: create shopping experiences, not transactions 3 Brand-awakened: brands with a higher purpose rule 4 Live in 60 Seconds: concept to production at speed 5 Smart Data: Big Datas older, wiser sister
- 3. Be mobile, not do mobile
- 4. ww Consumers are active and want to take their devices with them. Theyre screen hoarders. In Asia its about multiple mobiles as much as multiple devices. 4 SOURCE: KICKSTARTER.COM
- 5. Global 油Notebook 油PC 油 and 油Tablet 油Shipment 油Share 油Forecast 油 100% 油 Device growth will be in smart devices: global 80% 油 tablets sales will overtake desktops in Q2. Tablet PC shipments have 60% 油 already surpassed notebook PC shipments in China. 40% 油 20% 油 0% 油 2011 油 2012 油 2013 油 2014 油 Tablet 油PC 油 Notebook 油PC 油 Source: 油NPD 油Display 油Search, 油2013 油 油
- 6. Online 油ac:vi:es 油engaged 油in 油at 油least 油once 油p/week 油 while 油watching 油TV 油or 油video 油content 油 Bases: 油US, 油UK, 油Germany, 油Spain, 油Sweden, 油China 油& 油 Taiwan 油 90% 油 80% 油 Devices will be used at the same time as using other 70% 油 technology but normally for 60% 油 unrelated tasks, like social networking. 50% 油 40% 油 30% 油 20% 油 10% 油 0% 油 Browse 油the 油internet 油 Use 油social 油forums 油 Chat 油e.g. 油MSN 油 e.g. 油Facebook 油 2011 油 2012 油 Source: 油Ericsson 油ConsumerLab, 油TV 油& 油Video 油Report 油August 油2012 油
- 7. Early adopters wont let technology limitations slow them down. Theyll use smart-watches, like Pebble that control music, track exercise and sync with your smartphone. Source: 油Kickstarter.com 油
- 8. Theyll even try wearable screens: Googles augmented reality Glasses just gained some street cred when they were worn by models on the Diane von Furstenberg catwalk. Source: 油pocket-足lint.com 油
- 9. Whos already on-trend? Heineken Star Player App let fans predict goals in real- time with UEFA Champions League. It generated 87% positive feedback and 56 minutes dwell time on the iPhone app. Source: 油Chrisperks.com 油
- 10. How can you use this trend? Re-imagine brand experience without technology limitations
- 11. Bricks and Bytes: shopping experiences, not transactions Photo 油courtesy 油of 油hQp://hongkong.geoexpat.com/forum/members/pin-足20310.html 油
- 12. eCommerce is continuing to grow, especially in fashion and electronics. Alibaba recorded $150billion+ sales in 2012, up 60% from 2011.
- 13. This year the strongest eCommerce buyer penetration growth will come from China, followed by South Korea. Source: 油eMarketer, 油January 油2013 油
- 14. Personal recommendations continue to influence purchase behaviours, with sites such as Snoox, Hunch and The Find gaining popularity. Source: 油Kickstarter.com 油
- 15. Innovative start-ups are by- passing bricks-and-mortar and providing unique experiences online: giving brand advocates the chance to be affiliate sellers or co- creators.
- 16. Bricks-and-mortar stores arent irrelevant: theyll always be there but they will provide experiences, not just transactions.
- 17. Whos already on-trend? Burberrys flagship store in London embodies online- offline integration with RFID chips in clothes to product story content live on-screen in change-rooms.
- 18. Whos already on-trend? Yihaodian has launched 1000 virtual supermarkets that use AR technology to bring blank spaces in the real world to life in the virtual world.
- 19. How can you use this trend? Give people an emotional reason to shop with you.
- 20. Brand Awakened: brands with a higher purpose rule Photo 油courtesy 油of 油colbycsbc 油tumblr 油
- 21. Brands should have identities that are timeless, that stand apart from the march of history. Douglas Holt, Cultural Strategy
- 22. Those brands have the upperhand in social: theyve already given consumers a reason to talk about them and a reason to love or hate them.
- 23. And consumers will talk.
- 24. And contribute to your brand story.
- 25. Whos already on-trend? Brands with a higher purpose related to health and wellness will win in 2013 because 74% of consumers believe wellness will be (even)more important in the future
- 26. Whos already on-trend? Apple, of course. Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate them. Steve Jobs, 1980s
- 27. How can you use this trend? Build an icon around a cultural tension and your brands best self
- 28. Live in 60 seconds: concept to production at speed Photo 油courtesy 油of 油colbycsbc 油tumblr 油
- 29. Technology has sped up everything from transport to computers.
- 30. Now you business is expected to match pace, with everything from production to advertising.
- 31. Whos already on-trend? FujiFilm has a 3D printing kiosk that enables customers to customise products.
- 32. Whos already on-trend? Nike Find Your Greatness: inspirational quotes related to achievements of China athletes in the Olympics were posted on social media within minutes of the event.
- 33. How can you use this trend? (Re)learn to be nimble.
- 34. Smart Data: big datas older, wiser sister
- 35. Weve seen the explosion of data big data but why should you be measuring everything that moves?
- 36. Youre better off identifying the KPIs and metrics that are important to you. Then pay close attention to the metrics that count.
- 37. Facebooks exploring smart data: Graph Search will give users personalised search of people, places, products and services based on the information Facebook has about us.
- 38. Uncovet uses social data from the interest and social graph to create a personalised shopping experience or style graph. Here, big data is used smartly.
- 39. Whos already on-trend? IBM used augmented reality to show how smart data could make the world work better.
- 40. How can you use this trend? Dont sweat the small stuff: know what you want to measure and focus on it.
- 41. Thank 油you! Thomas Crampton Hannah Law @thomascrampton @hannahlaw Asia-Paci鍖c Director Senior Digital Strategist Ogilvy | Hong Kong Ogilvy | Hong Kong