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Flavour analysis

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Shaiheim Allen

This magazine cover features actor Noel Clarke to promote the film Kidulthood, in which he wrote and starred. The magazine includes two images of Clarke, one showing his "naughty" side in casual clothes and one his "nice" side in smarter clothes, reflecting the dual roles he plays in the film. Featuring Clarke and mentioning the film's London setting will appeal to the magazine's target audience of young, ambitious Londoners.

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This magazine features Noel Clarke on the cover, seeing he is a main character in the Kidulthood film it will promote this film and any others he has been in as well. As ‘Flavour’ is quite a well-known magazine, it will let a lot of people know about this actor and his films. Because the tag line to the magazine is ‘The no.1 lifestyle guide for the young and ambitious’ it suggest that it attracts a lot of viewers because of the ‘no.1’ and that it also has a similar target audience to the Kidulthood film, mostly because of the use of the word ‘young’. Although the magazine shows the dual personality of Noel Clarke, he has the same expression on his face in both pictures, showing that although he has two different persona’s the ‘naughty’ and the ‘nice’ he is still the same person deep down. It also shows that even though he has changed his clothes and has a different lifestyle from his character in films such as Kidulthood, he is still the same person in a way, because of the way he looks at the camera and has identical expressions on his face in both images. The magazine has two images of Noel Clarke, who wrote and starred in Kidulthood. These images show the two sides of him and fit in with the caption with the image, the ‘naughty’ side is him wearing casual clothes with his back turned to the audience, this may show his darker side, like the person he portrays in Kidulthood. The ‘nice’ side is him wearing smarter clothes with s scarf, showing Noel Clarke, not his character. The use of showing the dual personality of Noel Clarke on the cover makes him more mysterious and this would appeal to the audience more as they may want you know more about him. The other small titles on the side of the poster show more content of the magazine that the target audience may find appealing, they also use language that is appealing to the 18-25 age range, such as ‘hottie’ which is a word used commonly by younger people. Also the magazine may appeal to people in London a lot more than other parts of the UK as they say ‘Comedian Eddie Kadi is on a mission to sell out the O2 Arena’. The O2 arena is in London, this also links in with Noel Clarke, as he is born in London and also the film Kidulthood is set in London as well, so this magazine would appeal more to people in London than anywhere else.At the bottom of the A4 front cover, a strip with many artists, which is separated from the rest of the information on the magazine. Some artists include 'Fugative' and 'B.o.B'. These artists target audiences are the same as the magazine, and thus also the same as the film. This should these artists’ fans more interested in films with Noel Clarke in them, such as Kidulthood. 'The movie-making trendsetter does it again with his latest release',the noun ‘trendsetter’ suggests that he is a role model for many because of his brilliant films that he has made. The adverb 'again' links in with the film 'kidulthood' and suggests that he has made good films before, and this one is also good, just like the others.

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Flavour analysis

  • 1. This magazine features Noel Clarke on the cover, seeing he is a main character in the Kidulthood film it will promote this film and any others he has been in as well. As ‘Flavour’ is quite a well-known magazine, it will let a lot of people know about this actor and his films. Because the tag line to the magazine is ‘The no.1 lifestyle guide for the young and ambitious’ it suggest that it attracts a lot of viewers because of the ‘no.1’ and that it also has a similar target audience to the Kidulthood film, mostly because of the use of the word ‘young’. Although the magazine shows the dual personality of Noel Clarke, he has the same expression on his face in both pictures, showing that although he has two different persona’s the ‘naughty’ and the ‘nice’ he is still the same person deep down. It also shows that even though he has changed his clothes and has a different lifestyle from his character in films such as Kidulthood, he is still the same person in a way, because of the way he looks at the camera and has identical expressions on his face in both images. The magazine has two images of Noel Clarke, who wrote and starred in Kidulthood. These images show the two sides of him and fit in with the caption with the image, the ‘naughty’ side is him wearing casual clothes with his back turned to the audience, this may show his darker side, like the person he portrays in Kidulthood. The ‘nice’ side is him wearing smarter clothes with s scarf, showing Noel Clarke, not his character. The use of showing the dual personality of Noel Clarke on the cover makes him more mysterious and this would appeal to the audience more as they may want you know more about him. The other small titles on the side of the poster show more content of the magazine that the target audience may find appealing, they also use language that is appealing to the 18-25 age range, such as ‘hottie’ which is a word used commonly by younger people. Also the magazine may appeal to people in London a lot more than other parts of the UK as they say ‘Comedian Eddie Kadi is on a mission to sell out the O2 Arena’. The O2 arena is in London, this also links in with Noel Clarke, as he is born in London and also the film Kidulthood is set in London as well, so this magazine would appeal more to people in London than anywhere else.At the bottom of the A4 front cover, a strip with many artists, which is separated from the rest of the information on the magazine. Some artists include 'Fugative' and 'B.o.B'. These artists target audiences are the same as the magazine, and thus also the same as the film. This should these artists’ fans more interested in films with Noel Clarke in them, such as Kidulthood. 'The movie-making trendsetter does it again with his latest release',the noun ‘trendsetter’ suggests that he is a role model for many because of his brilliant films that he has made. The adverb 'again' links in with the film 'kidulthood' and suggests that he has made good films before, and this one is also good, just like the others.