Flowers On The Go Business Idea
- 1. Flowers on the GoMelissa Bird-Vogel
- 7. Consumer Problem 2息 Corbis Fotolia
- 8. The Real Mans Guide to Lasting Romance By Creating a Mobile App for men in committed relationships, we can solve the consumers problems And in turn, help solve our company problem of selling more flowers & floral delivery services.
- 9. Application ContentsTips for a lasting romance (& option for SMS subscription)Flower meaningsLinks to the message youre trying to get acrossSMS reminders forimportant datesPersonalize-able calendar to synch with your mobile calendarWhen you accidentally imply shes fat send chocolates insteadForgot to get a card? We have those too.Answers to difficult questions like why are you so thoughtful?
- 10. Mobile Staple: Mobile SiteA mobile site because youre on the goSo are we: Flowers to GoWAP and M dot versions for device optimizationClick-to-callMMS photo previews to customers of the perfect bouquet for the occasion & budgetEasy navigation & big buttons to choose by price or occasionCredit Card OR PayPal OR Google Checkout for mobile-commerce comfort (save info with login available too)Promotion of Mobile App (Android; BlackBerry; iPhone/iPod touch)
- 11. Mobile Staple: AdvertisingMobile Advertising because WOM isnt enoughPaid search on Bing & Google - work with representatives to find out optimized mobile searchGeo-targeted to keep cost down (detect based on GPS of phone OR phone numbers)Cross-promotion on main online site (for downloadable app + mobile site)In-store promotion at our floral stores and local chocolate companiesGet PR via sending flowers and explanation to local bloggers and PR agencies
- 14. Questions?Read more when paper is published to blog.Contact me: mbbv@u.washinton.eduor @missybirdbird on Twitter
- 15. CreditsCover Photo: Authors ownFloral arrangements: http://www.flickr.com/photos/sekihan/3513000151/Warning: http://www.flickr.com/photos/jazzmasterson/3285150/Guy with roses: CC: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/seandreilinger/100351459/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/seandreilinger/">http://www.flickr.com/photos/seandreilinger/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>http://www.flickr.com/photos/seandreilinger/100351459/Photo of Proposal http://www.flickr.com/photos/joz007/331492979/Calendar Picture: Clip Art, Microsoft OfficeCouple Sleeping on Opposite Sides 息 Corbis Fotolia: http://en.fotolia.com/id/12755189Background Roses Picture Authors ownBouquet: https://www.800florals.com/order.asp?item=0323T
Editor's Notes
- #3: Women buy flowers but especiallyw/the current economy, this is relegated as now for special occasions vs. standard procedure
- #4: A warning Im going out on the edge here with some of this content which might appear sexist or a little risqu辿 but its coming from a place of trying to solve a business problem.
- #5: I got this picture from Flickr what do you think the story behind it is?This picture serves two purposes:We automatically assume hes giving the flowers because, face it, the majority of women like receiving flowersWe think hes in trouble (because he has flowers) flowers are sometimes reserved for when youre in troubleit is actually a picture of a guy who received a dozen roses for Valentines Day hence the forced smile on his face. Majority of heterosexual men dont get pumped about receiving flowers. Women do. So were going after the GUY as our target consumer.
- #6: Men think flowers are just for special occasions like the day he proposes to his girlfriend, or on Valentines, or when he needs to make a special impression on her.
- #7: Men forget which days are important to send flowers. (Women do too, but remember - our target here is men)
- #8: When romance dies, a lack of intimacy can ensue. http://en.fotolia.com/id/12755189For single guys, theres tips on how to solve the intimacy problem with manuals for hooking up like Maxim etc.But for committed guys, how do you increase the intimacy? Increase the ROMANCE. With you guessed it FLOWERS!
- #10: Tips for a lasting romance (daily/weekly SMS subscription optional)Flower meanings - so you can sound really, really smart when you send a bouquet of Zinnias if someone close passes away (dont know what Zinnias are? No problem; we do)Links to: I forgot our anniversary until the day of / I forgot our anniversary until the day after / I remembered our anniversary so I want the flowers delivered promptly the morning ofSMS reminders for important events yes, like your moms birthday and yes, the day your wife went into labor with your first child (important to her, not necessarily to you. Get it?)Personalize-able calendar to synch with your mobile cal - remindersWhen you accidentally imply shes fat send chocolates insteadForgot to get a card? We have the perfect one keep your signature on file & well sign for you.Answers to Why are you so thoughtful? (because youll need them once weve helped you out)