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“Fluency is exactly what we need as an answer to
job accessibility for young people”
-Amy Wilson, Together We’re Better

Why we exist
26 million young people in developed
countries are without work
Number of young people without work has
grow 30% since 2007
Source: OECD, 2014
www.fluency.io

Why is Getting Digital important?
Digital skills are job skills. Most
jobs today require a level of
digital fluency - even in non-digital
roles. With digital skills,
young people are 25% more
likely to find work and earn on
average 10% more when in
work.
www.fluency.io
Over 50% of jobs in the last ten years
in the UK were created by 6% of
companies, mostly in the tech sector.
In the next 10 years in London alone,
it is predicted that the tech sector will
create 46,000 jobs.
An extra 745,000 people
with digital skills will be
needed by 2017.

Learn: Modules and lessons
47 lessons in 7 modules presently:
● Digital Fundamentals
● Social Media
● SEO and Content Marketing
● WordPress
● Email Marketing
● Analytics
● Digital Employability
+ roadmap of future content
including Digital Advertising,
Mobile Marketing and
HTML/CSS Basics.
www.fluency.io

Learn: Curated resources
Best-in-class curated resources
from the web allow us to:
1. Work with subject experts
2. Keep content up-to-date
3. Work with partners to host
their own learning content
and create a bespoke
learning journey
Resources are embedded into
content where possible or
presented in an overlay for great
user experience
www.fluency.io

Learn: Quizzes and reflections
Short-term recall is tested with in-lesson
quizzes or in-lesson
reflections
www.fluency.io

Learn: Challenges
But we believe that you only really
learn digital by doing it.
Challenges are interspersed within
lessons: a learner can put what
they have learned into practice.
Challenges are either critical
thinking exercises - eg Make a
video teaching Granny Smurf about
the internet - or practical ones - eg
Install these three extensions into
Chrome.
www.fluency.io

Do: Practice with Projects
Projects are bigger pieces of work
that a learner can complete to gain
real-world experience and build
their portfolio of work.
Projects can be practice projects -
bringing together the learning in a
lesson - or projects posted by a
business, further linking the
learner to the workplace.
www.fluency.io

Showcase: Profile
A new version of profiles coming
in October will showcase:
● The learner’s activity on the
site in a dashboard
● Their challenges and projects
(if they choose to make them
public)
● Their awards
● Reviews and
recommendations
www.fluency.io

Access to work: Jobs board
But we don’t think it’s enough to
just upskill young people when
what they really need is work, so
the last piece of puzzle is our Jobs
Board and weekly bulletin
connecting them to the best entry-level
jobs in digital.
www.fluency.io

Blended learning: Get Digital
Part-time, seven-week course to learn and
gain work experience in digital skills.
● 7 modules over 7 weeks
● 2.5 hours workshop each week
● 7 industry guests speak about their
career journey
● Delivered at your organisation, at our
training space in Shoreditch or in a
range of digital companies
● Opportunity to work on real client
briefs
● Meet and greet with employers at
end of programme
www.fluency.io

Blended learning: workshops
Bespoke workshops to complement the
online learning.
www.fluency.io

Partners
“The Prince's Trust partnered with Fluency to
deliver digital training to young people on the
Get Digital programme. The programme was
incredibly successful and provided young
people with an amazing array of digital skills
entirely transferable into the workplace. Based
on the skills learnt, many of the young people
have been able to move into great jobs in
areas such as digital media and content
marketing. Fluency have determined the
digital skills needed by young people and are
now helping young people get into jobs by
shaping their inherent digital literacy to
enhance their employability and chances of
future success. I believe their work is of huge
importance and I very highly recommend
them."
Spencer Ayres, formerly Head of Technology,
The Prince’s Trust
www.fluency.io

Where are our learners now?
www.fluency.io

Testimonials from our learners
www.fluency.io

Who is Fluency suitable for at City?
Students studying:
● BA Cultural and Creative
Industries
● BA Journalism
Other students wanting to improve
their employability in the digital
sector
www.fluency.io

Contact:
Sinead Mac Manus | CEO
sinead@fluency.io
www.fluency.io

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Fluency - Information �ݺ�ߣ Deck - October 2014

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Fluency - Information �ݺ�ߣ Deck - October 2014