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Fluency Investor Deck
The easiest way to find, assess
and hire great new digital talent
www.fluency.io
Melody is HR Manager at
Kindred, a 60 person digital
agency. They have won a
new contract and need 2
community managers ASAP.
The Problem: Meet Melody
1. Posting on a jobs board will
generate 80 applications - at 3
minutes per CV = 4 hours.
2. 4 hours interviewing 8
candidates that might look
good on paper but no
assurance they can do the
role.
3. External recruiters charge up
to 20% of first year salary. Not
cost effective at this level.
www.fluency.io
The digital skills gap
33% of startups report a lack of
local digital talent to be one of
their biggest barriers to
growth. (Source: Tech Nation report,
2015.)
An extra 1.2 million people with
digital skills will be needed by
2020 in the UK.
(Source: Tech Partnership, 2015.) In the next 10 years in London alone,
it is predicted that the tech sector
will create 46,000 jobs.
(Source: Founders for Schools.)
www.fluency.io
The Solution: Introducing Fluency
Fluency is a learning platform
that trains people with in-
demand digital skills and places
them in entry-level digital roles in
companies of all sizes.
www.fluency.io
I am so glad I found Fluency. It was the hardest, but by far the
most rewarding time of my life and it lead to me applying to a
job I'd never thought I'd get. Fluency has taught me that there
is always room in life to learn a brand new skill.
Emily H.
User story: Emilys story
www.fluency.io
UK Market Size: Digital Jobs
 33% of SMEs report hiring local digital talent is
biggest growth barrier.
 One million digital jobs advertised in 14 (+28% on yr)
 45,000 digital jobs being advertised now.
 1.46 million people employed in digital companies.
 1.2 million new digital workers needed by 2020.
 Digital employment growth will be 5.4% by 2020.
www.fluency.io
Metrics
www.fluency.io
Current users =
1,280
Monthly active
users: 24%
Fluency is an excellent mix of learning and
application. You guys did more than just strengthen
my skills, you gave me the confidence to apply for
roles I might have otherwise overlooked. I feel like I
performed really well in interviews after because I
suddenly had a wealth of information and applicable
scenarios in my head.
Chris P.
www.fluency.io
User story: Chris
Recruitment
Agencies
Digital
Agencies
3 types of customers
Startups/ SMEs
@getfluency
Employer testimonials
www.fluency.io
Having a recruit who can pick up
straightaway on what's
happening in social and digital is
great for our team. Bex became
an integral part of the team as
soon as she started, and her
previous Fluency training, and
ability to run social campaigns
and insight into social, was
incredibly helpful.
- Lauren Stewart, Associate
Director PR & Social Media,
Havas PR UK
I turned to Fluency when asked by
one of my clients to help them hire a
digitally savvy marketing executive
who would not be phased by working
for a deep-tech start-up. The team
clearly understood my requirements
and the candidate we chose is doing
an excellent job - and demonstrating
on a daily basis many of the skills
she learnt through the Fluency
programme"
- Emily Murphy-Wearmouth,
marketing consultant, SPARKL
From his first day Sam was keen to
learn and be productive and he has been
a delight to work with. Hes now an
integral part of our business,
responsible for important aspects of
design, sales and marketing processes.
Young people have lots to offer startups
like ours - their insights and energy can
really contribute to the growth and
development of the company.
- Mike Saunders, CEO, Commonplace
Milestones
www.fluency.io
PressBuzz and awards
@getfluency
User story: Elmira
Fluency has given me the opportunity to
progress into the career of my dreams. The
structure of the programme, the modules and
the brilliant teaching methods offer those
who don't necessarily have the skills to
further a career in the digital world to go
ahead and do so. Without this incredible
course I wouldn't be a Social Media Executive
today.
Elmira N.
www.fluency.io
Competitive Landscape
www.fluency.io
Fundraising Goals
 Grow sales, tech and marketing team to grow
user base, clients and new platform features (1
dev, 1 sales, 1 marketing).
 Paid marketing (paid search/social, events)
 Expand users and clients UK-wide.
www.fluency.io
贈300k for 20%
贈1.5 million pre-money valuation
Employers were very impressed by
Fluency during my interviews and I think
my experiences on the course definitely
went a long way to securing the job.
Thanks for all the help you guys provided,
both during the course and after it had
concluded. Fluency helped me get back on
track when it felt like I had lost my way.
Jasdeep S.
User story: Jas
www.fluency.io
Get in touch:
Sinead Mac Manus | CEO
sinead@fluency.io
020 8144 2595
www.fluency.io

More Related Content

Fluency-Investor Deck - June 2015

  • 1. Fluency Investor Deck The easiest way to find, assess and hire great new digital talent
  • 2. www.fluency.io Melody is HR Manager at Kindred, a 60 person digital agency. They have won a new contract and need 2 community managers ASAP. The Problem: Meet Melody 1. Posting on a jobs board will generate 80 applications - at 3 minutes per CV = 4 hours. 2. 4 hours interviewing 8 candidates that might look good on paper but no assurance they can do the role. 3. External recruiters charge up to 20% of first year salary. Not cost effective at this level. www.fluency.io
  • 3. The digital skills gap 33% of startups report a lack of local digital talent to be one of their biggest barriers to growth. (Source: Tech Nation report, 2015.) An extra 1.2 million people with digital skills will be needed by 2020 in the UK. (Source: Tech Partnership, 2015.) In the next 10 years in London alone, it is predicted that the tech sector will create 46,000 jobs. (Source: Founders for Schools.) www.fluency.io
  • 4. The Solution: Introducing Fluency Fluency is a learning platform that trains people with in- demand digital skills and places them in entry-level digital roles in companies of all sizes. www.fluency.io
  • 5. I am so glad I found Fluency. It was the hardest, but by far the most rewarding time of my life and it lead to me applying to a job I'd never thought I'd get. Fluency has taught me that there is always room in life to learn a brand new skill. Emily H. User story: Emilys story www.fluency.io
  • 6. UK Market Size: Digital Jobs 33% of SMEs report hiring local digital talent is biggest growth barrier. One million digital jobs advertised in 14 (+28% on yr) 45,000 digital jobs being advertised now. 1.46 million people employed in digital companies. 1.2 million new digital workers needed by 2020. Digital employment growth will be 5.4% by 2020. www.fluency.io
  • 8. Fluency is an excellent mix of learning and application. You guys did more than just strengthen my skills, you gave me the confidence to apply for roles I might have otherwise overlooked. I feel like I performed really well in interviews after because I suddenly had a wealth of information and applicable scenarios in my head. Chris P. www.fluency.io User story: Chris
  • 9. Recruitment Agencies Digital Agencies 3 types of customers Startups/ SMEs @getfluency
  • 10. Employer testimonials www.fluency.io Having a recruit who can pick up straightaway on what's happening in social and digital is great for our team. Bex became an integral part of the team as soon as she started, and her previous Fluency training, and ability to run social campaigns and insight into social, was incredibly helpful. - Lauren Stewart, Associate Director PR & Social Media, Havas PR UK I turned to Fluency when asked by one of my clients to help them hire a digitally savvy marketing executive who would not be phased by working for a deep-tech start-up. The team clearly understood my requirements and the candidate we chose is doing an excellent job - and demonstrating on a daily basis many of the skills she learnt through the Fluency programme" - Emily Murphy-Wearmouth, marketing consultant, SPARKL From his first day Sam was keen to learn and be productive and he has been a delight to work with. Hes now an integral part of our business, responsible for important aspects of design, sales and marketing processes. Young people have lots to offer startups like ours - their insights and energy can really contribute to the growth and development of the company. - Mike Saunders, CEO, Commonplace
  • 13. User story: Elmira Fluency has given me the opportunity to progress into the career of my dreams. The structure of the programme, the modules and the brilliant teaching methods offer those who don't necessarily have the skills to further a career in the digital world to go ahead and do so. Without this incredible course I wouldn't be a Social Media Executive today. Elmira N. www.fluency.io
  • 15. Fundraising Goals Grow sales, tech and marketing team to grow user base, clients and new platform features (1 dev, 1 sales, 1 marketing). Paid marketing (paid search/social, events) Expand users and clients UK-wide. www.fluency.io 贈300k for 20% 贈1.5 million pre-money valuation
  • 16. Employers were very impressed by Fluency during my interviews and I think my experiences on the course definitely went a long way to securing the job. Thanks for all the help you guys provided, both during the course and after it had concluded. Fluency helped me get back on track when it felt like I had lost my way. Jasdeep S. User story: Jas www.fluency.io
  • 17. Get in touch: Sinead Mac Manus | CEO sinead@fluency.io 020 8144 2595 www.fluency.io