Flurry Analytics
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Flurry was released in 2008 as a cross-platform mobile analytics company. It raised $15 million in series C funding in December 2010. Flurry reaches the milestone of tracking analytics for a billion monthly active devices in April 2013.
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Flurry Analytics
- 2. Flurry was released in 2008 as a cross-platform mobile analytics company Their first major competitors were Bango and Mobilytics Flurry raised $15M Series C funding December 2010 T-Mobile partnership in October 2009 Flurry adds free crash analytics February 2013 Flurry reaches Billion Monthly Active Device milestone April 2013 History
- 3. Flurry Focused more on mobile Google Analytics apps More biased towards Provides better Android (extra features demographic, psychographi only available for Google c information Play apps) Higher learning curve More sophisticated ecommerce tracking Flurry gives you all data, can break down by Generalized data user No data for retention Comparison of similar tools
- 4. Flurry is free and no credit card required Takes a few hours for results to show; website updated a few times throughout the day Recently obtained $15M in series C funding Revenue model commission from targeted ad campaigns Sustainability, performance, Pricing, Benefit/cost analysis
- 7. Three lines of code gives you: New and active users Session time and frequency Top versions Audience interests (by downloaded apps) Language and geography Breakdown by device model, carrier and firmware Hello World cont.
- 11. Custom Events are logged in Flurrys web interface Optional parameters are completely custom, passed as a dictionary Tutorial/training
- 12. Event Logging
- 13. User Paths
- 14. Flurry keeps track of up to 605 different versions of your app The web interface allows a user to define by day/month/year Flurry recently received all series funding, now ready to become large Flurry delivered an iOS 7-compatible SDK before iOS 7 was released and continues to update their FAQ and patch their releases Maintenance