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Flyer Spirit Power Point 2 2[1]

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The document outlines a 4-step email marketing campaign for Flyer Spirit. Step 1 discusses collecting email addresses from in-store purchases, website accounts, and university databases. Step 2 explains creating tailored emails for different audiences around campus events. Step 3 identifies specific monthly times to send emails coordinated with events like basketball games, alumni weekend, and family weekend. Step 4 provides guidelines for writing the email content consistently across messages.

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Flyer Spirit E-Mail Marketing Campaign Presented by: Kacyn Neu, Lauren Huml, Amanda Peterson, John Thunander, Kelly Bareswilt, and Lauren Kral
Step 1: Collecting E-mail Addresses In store purchases Sign up and receive a coupon Website Users create an account to personalize Bookstores database of emails Office of Student Involvement and Leadership Members of Greek Organizations
Step 2: Creating a variety of emails for different target audiences Things to think about each month when sending the promotional email: Event Target Market Parents Current Student Alumni Current Students in Greek Organizations Faculty/ Staff All Flyer Spirit Customers Promotion Subject line
Step 3: Identify specific times to send out Emails January: UD Basketball February: Valentines day March: Little Sibs weekend April/May: Graduation/ Move Out June/July: Alumni Weekend August: Move in Weekend September: Greek Week October: Family Weekend November: Black Friday (refer to as Red and Blue Friday) December: Christmas
January Event: UD Basketball Target Market: All Flyer Spirit Customers Promotion: Promote UD apparel Subject line: Make a free-throw and win $10!
June/ July Event: Alumni Weekend Target Market: All Alumni Promotion: Apparel associated with alumni on sale Subject Line: UD Alumni receive 30% off
October Event: Family Weekend Target Market: Parents Promotion: Promote for-the-home merch Subject: Spend $75 and get a free gift!
November Event: Black Friday (Red and Blue Friday) Target Market: All Flyer Spirit Customers Promotion: on-line sales the day after Thanksgiving Subject Line: FREE SHIPPING on Black Friday
Step 4: Create the actual Email Guidelines for writing emails: Keep the same font throughout all e-mails Send the same e-mail address each time Include website in ALL e-mails Sign the e-mails either from the same department or same name Dont go CAP, underline, bold, or italics crazy Use the same colors in subject lines (UD colors red and blue); keep the theme throughout Keep subject lines short and brief Use call to attention word in e-mails Possibly send around the same time each month (e.g. First Wednesday of the month) Utilize ATTENTION: state target market in the subject line
Flyer Spirit Power Point 2 2[1]
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Flyer Spirit Power Point 2 2[1]

  • 1. Flyer Spirit E-Mail Marketing Campaign Presented by: Kacyn Neu, Lauren Huml, Amanda Peterson, John Thunander, Kelly Bareswilt, and Lauren Kral
  • 2. Step 1: Collecting E-mail Addresses In store purchases Sign up and receive a coupon Website Users create an account to personalize Bookstores database of emails Office of Student Involvement and Leadership Members of Greek Organizations
  • 3. Step 2: Creating a variety of emails for different target audiences Things to think about each month when sending the promotional email: Event Target Market Parents Current Student Alumni Current Students in Greek Organizations Faculty/ Staff All Flyer Spirit Customers Promotion Subject line
  • 4. Step 3: Identify specific times to send out Emails January: UD Basketball February: Valentines day March: Little Sibs weekend April/May: Graduation/ Move Out June/July: Alumni Weekend August: Move in Weekend September: Greek Week October: Family Weekend November: Black Friday (refer to as Red and Blue Friday) December: Christmas
  • 5. January Event: UD Basketball Target Market: All Flyer Spirit Customers Promotion: Promote UD apparel Subject line: Make a free-throw and win $10!
  • 6. June/ July Event: Alumni Weekend Target Market: All Alumni Promotion: Apparel associated with alumni on sale Subject Line: UD Alumni receive 30% off
  • 7. October Event: Family Weekend Target Market: Parents Promotion: Promote for-the-home merch Subject: Spend $75 and get a free gift!
  • 8. November Event: Black Friday (Red and Blue Friday) Target Market: All Flyer Spirit Customers Promotion: on-line sales the day after Thanksgiving Subject Line: FREE SHIPPING on Black Friday
  • 9. Step 4: Create the actual Email Guidelines for writing emails: Keep the same font throughout all e-mails Send the same e-mail address each time Include website in ALL e-mails Sign the e-mails either from the same department or same name Dont go CAP, underline, bold, or italics crazy Use the same colors in subject lines (UD colors red and blue); keep the theme throughout Keep subject lines short and brief Use call to attention word in e-mails Possibly send around the same time each month (e.g. First Wednesday of the month) Utilize ATTENTION: state target market in the subject line