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Marketing Plan
Marketing PlanToufeeq Ahmed ?
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DayDreamholidays.com is launching an online hotel booking and tour package website in Pakistan. The marketing plan has three main objectives: 1) satisfy customer needs with a one-stop solution for hotel and flight bookings, 2) become the market leader in the online travel space, and 3) increase brand visibility. Strategies include developing strong relationships and an easy-to-use website. Tactics involve promotional activities like advertising, public relations, and direct marketing. The budget allocates funds across various promotional channels to achieve sales growth targets.Day Dream Holidays
Day Dream HolidaysToufeeq Ahmed ?
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DayDreamHolidays.com is launching an online hotel and flight booking portal in Pakistan. It aims to capture 2 million customers over the next year with 50% sales growth in year 1 and 100% in year 2. A large marketing campaign utilizing social media will introduce this new product. The portal will allow one-stop booking of hotels, flights and packages. No major competitors currently exist in Pakistan. The presentation outlines objectives, strategies, tactics and a 3-year budget with marketing expenses estimated at 12.5% of annual sales. It projects strong returns on investment and marketing contribution over the 3 years.Maths Project
Maths ProjectToufeeq Ahmed ?
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To find the total sales for the two years, we add the matrices:
A + B = [30 40 42]
[15 40 36]
[23 50 15]
MBA (Evening) Page 17
Application of Matrix Multiplication
Matrix multiplication is useful in many business applications such as:
1. Inventory Management:
- Matrix multiplication can be used to calculate the total value of inventory after applying
markups or discounts.
2. Financial Modeling:
- Matrix multiplication is used to project future values like sales, profits, assets etc. based
on estimated growth rates.
3. Production Scheduling:
- Matrix multiplication helps determine optimal production quantities byStatistical Project
Statistical ProjectToufeeq Ahmed ?
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This document summarizes a research report that compares the brands Shan and National for recipe masala mixes in Pakistan. The report analyzed data from 80 respondents through a questionnaire. Key findings include:
- Shan was the most recalled brand at 46.3%, compared to National at 12.5%
- TV ads were the most effective promotion at 80% awareness
- 68.8% of respondents use Shan most frequently, compared to 28.8% for National
- Biryani masala mix was the most commonly used product at 51.2% usage
- Taste and aroma were considered the most important brand aspect by 65% of respondents.Brand Comparison
Brand ComparisonToufeeq Ahmed ?
?
The document analyzes the brand equity and market share of Shan and National masala mixes in Karachi, Pakistan. It surveyed 80 women ages 18-54 on their brand awareness, usage, and perception of the brands. Statistical analysis showed Shan had significantly higher recall, usage, and perception as the market leader compared to National. Shan's possible advantages included better taste, protective packaging technology, and greater variety of mixes. The study identified Shan as having stronger brand image and equity in the recipe masala mix category in Karachi.Amadeus Pakistan
Amadeus PakistanToufeeq Ahmed ?
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Premier Aviation Services (PAS) is the National Marketing Company for Amadeus in Pakistan. It provides advanced technology solutions for travel agencies, airlines, hotels, and other travel industry players. PAS has experienced success in recent years, with its distribution and IT solutions businesses contributing to increased revenue and total segments. However, it also faces challenges such as needing continuous improvement, studying competitors' strategies, and reducing costs. Its main competitors in Pakistan are Galileo and Abacus. PAS remains committed to delivering quality products and services to become a brighter, bolder, and better choice for the travel industry.Engro Foods Ratio Analysis
Engro Foods Ratio AnalysisToufeeq Ahmed ?
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The document analyzes various financial ratios for Engro Foods Limited for the years 2008, 2009, and 2010 to evaluate the company's liquidity, asset usage, profitability, and financial position. It calculates 13 key ratios including current ratio, quick ratio, return on assets, return on equity, and profit margin. The ratios provide insights into Engro Foods' ability to meet short-term obligations, efficiency in using assets, and effectiveness in generating profits.Informative dossier
Informative dossierInstituto Superior de Protocolo y Eventos
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The Superior Institute of Protocol and Events (ISPE) specializes in advanced training for protocol, event management, and corporate communication, boasting over 20 years of experience and strong international collaborations. Established in 2010, ISPE is affiliated with Universidad Camilo José Cela and offers a diverse array of customizable programs in various formats to accommodate students' needs. The institute emphasizes intercultural communication and has agreements with numerous universities globally, fostering research and promoting diversity in the events sector.Smartphone Opticon E Soluzioni Systech
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Il documento discute la collaborazione tra smartphoneopticon e Systech per sviluppare un nuovo modello di mobilità nel computing, evidenziando l'importanza delle tecnologie mobili. Viene presentata la soluzione 'Pocket Office', che include funzionalità di gestione ordini e sincronizzazione dati, rivolgendosi a settori come distribuzione di cancelleria e gioielleria. Si sottolinea come le aziende debbano adattarsi a una rapida evoluzione tecnologica per restare competitive.Primal branding for creating internal brand communities thinktopia?
Primal branding for creating internal brand communities thinktopia?Patrick Hanlon
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The document discusses the importance of creating a vibrant corporate culture that resonates with employees, emphasizing the need for a higher order mission and a belief system that aligns with their values. It outlines how companies like Google and Apple cultivate communities that foster commitment and passion among their employees, leading to enhanced performance and employee morale. Additionally, it highlights the role of leadership, rituals, and a unique lexicon in establishing a sense of belonging and purpose within an organization.Jill M. Powers Resume
Jill M. Powers Resumejpowers1967
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This document summarizes the experience and qualifications of a high-energy sales executive with over 15 years of experience in enterprise software and technology sales. Some of her key accomplishments include consistently exceeding sales targets, managing large accounts, launching new software products, and strengthening client relationships. She has held several leadership and sales roles within technology companies focused on design, manufacturing, and textiles.Is pe dossier practicas eng ok
Is pe dossier practicas eng okInstituto Superior de Protocolo y Eventos
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The Institute of Protocol and Events (ISPE) is a specialized institution within Universidad Camilo José Cela that offers higher education programs in event organization, protocol, and corporate communication. ISPE has become a leading institution in its field in Spain and Europe. It offers various degree programs from undergraduate to graduate level, as well as an MBA, with a focus on hands-on learning opportunities such as internships. ISPE maintains an active social media presence to promote its programs and activities.Primal Branding Thinktopia?
Primal Branding Thinktopia?Patrick Hanlon
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The document outlines the fundamental principles of creating brand communities by establishing a belief system that resonates with individuals. It identifies seven essential elements—creation story, core principles, totems, rituals, special vocabularies, nonbelievers, and leaders—that collectively form a compelling brand narrative. Ultimately, this narrative fosters a sense of belonging, turning consumers into staunch advocates of the brand.Start Me Over? slideshare
Start Me Over? slidesharePatrick Hanlon
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The document discusses the 'Start Me Over' program aimed at helping veterans transition from military to civilian life by redefining their personal belief systems and community integration. It emphasizes the importance of identifying and reconstructing personal narratives based on a 'primal code' that includes elements like creation stories, creeds, icons, rituals, and special vocabularies. The program ultimately seeks to foster meaningful personal transformation and a sense of belonging for those who have served in the military.Natural Color System (NCS)miguelbp20
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El sistema NCS es un sistema de color utilizado por profesionales de la pintura. Se basa en las mezclas de cuatro colores principales (amarillo, rojo, verde y azul) y blanco y negro para derivar 13 escalas de color estándar. Proporciona una tabla con muestras de color codificadas para referencia.Ncs1miguelbp20
?
El sistema NCS es un sistema de color utilizado por profesionales de la pintura. Se basa en las mezclas de cuatro colores primarios (amarillo, rojo, verde y azul) más blanco y negro. Incluye 13 escalas de color derivadas de estas mezclas que son un estándar internacional para la identificación de colores.CQ Debrief
CQ DebriefMaheshwar Ramakrishnan
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The document discusses different types of power in organizations: positional power derived from one's authority, coercive power through threats, reward power by providing rewards, and expert power and referent power based on knowledge and respect. It also lists factors to consider for effective change management like stakeholders, interactions, networks, and political landscape. Additionally, it discusses Cialdini's principles of influence, innovation adoption categories, and asks real world examples about social media networks, smartphone adopters, and innovators for James Bond movies.BYT Debrief
BYT DebriefMaheshwar Ramakrishnan
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The document discusses building an effective team by focusing on diversity within the team, ensuring expertise of team members, avoiding fault lines within the team, and considering the totality of team skills. It emphasizes getting the right team by paying attention to these key factors of diversity, expertise, potential issues, and complementary skills.Hanoi, July2015 monthly event: Overcome obstacles to truly be a Scrum team
Hanoi, July2015 monthly event: Overcome obstacles to truly be a Scrum teamAgile Vietnam
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The document discusses obstacles that teams face in becoming truly Scrum teams and how to overcome them. Some common obstacles include mixing Scrum roles, command and control management styles, treating tasks like queues rather than focusing on flow, not taking responsibility for all tasks, providing silent feedback, and the product owner not fulfilling their role. These obstacles can be overcome through training and coaching on Scrum practices, leading by example in communication and focusing on quality, and embracing Scrum values like collaboration and happiness.Welcome to the world of smartphone apps
Welcome to the world of smartphone appsBinary Semantics
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The document discusses smartphone app usage patterns, highlighting that men tend to prefer mobile gaming apps over women. It mentions that 56 percent of smartphone owners in India access the internet multiple times a day on their phones. The information is derived from reports by mobile analytics firm Flurry and Google, along with Ipsos and MMA.Effective Project Management
Effective Project ManagementBinary Semantics
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Effective project management involves planning, executing, monitoring, and closing projects. It requires identifying requirements, objectives, and stakeholders; balancing scope, time and costs; and adapting to changes. Proper planning is key and includes creating a project definition document describing the project overview, benefits, objectives, scope, risks, approach, roles, and estimates. A work plan then provides step-by-step instructions and assigns resources and estimates work. Common project management procedures should also be defined upfront to rigorously manage the project.Bm045 3-3-smgt tp021569 3rd question
Bm045 3-3-smgt tp021569 3rd questionJessica Allison
?
The document discusses critical success factors of low-cost carriers (LCCs) globally and in India. It analyzes the performance of LCCs in India and reasons for their failure. It then provides strategic options to make Indian LCCs economically viable.
For LCCs globally, key success factors discussed include WestJet's 7 domains attractiveness model, culture of employee empowerment, and low-cost model. AirAsia utilizes absolute cost advantage through low costs per seat and distribution costs.
In India, LCCs saw growth but faced challenges like employee shortage, low regional connectivity, rising fuel costs, declining yields from competition, and infrastructure gaps. Strategic options suggested for Indian LCCs include reconditionals1 cccccccccccccccccccccc.ppt
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eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeechapter 5.pptx: Urban Poverty and Public Policy
chapter 5.pptx: Urban Poverty and Public PolicyAtoshe Elmi
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This chapter analysis Urban Poverty and Public Policy Macroeconomic Study of the country - Vietnam.pptx
Macroeconomic Study of the country - Vietnam.pptxAnkush Upadhyay
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PPT summarises our study of the economy as a whole of Vietnam最新版西班牙马德里康普顿斯大学毕业证（鲍颁惭毕业证书）原版定制
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Informative dossier
Informative dossierInstituto Superior de Protocolo y Eventos
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The Superior Institute of Protocol and Events (ISPE) specializes in advanced training for protocol, event management, and corporate communication, boasting over 20 years of experience and strong international collaborations. Established in 2010, ISPE is affiliated with Universidad Camilo José Cela and offers a diverse array of customizable programs in various formats to accommodate students' needs. The institute emphasizes intercultural communication and has agreements with numerous universities globally, fostering research and promoting diversity in the events sector.Smartphone Opticon E Soluzioni Systech
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Il documento discute la collaborazione tra smartphoneopticon e Systech per sviluppare un nuovo modello di mobilità nel computing, evidenziando l'importanza delle tecnologie mobili. Viene presentata la soluzione 'Pocket Office', che include funzionalità di gestione ordini e sincronizzazione dati, rivolgendosi a settori come distribuzione di cancelleria e gioielleria. Si sottolinea come le aziende debbano adattarsi a una rapida evoluzione tecnologica per restare competitive.Primal branding for creating internal brand communities thinktopia?
Primal branding for creating internal brand communities thinktopia?Patrick Hanlon
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The document discusses the importance of creating a vibrant corporate culture that resonates with employees, emphasizing the need for a higher order mission and a belief system that aligns with their values. It outlines how companies like Google and Apple cultivate communities that foster commitment and passion among their employees, leading to enhanced performance and employee morale. Additionally, it highlights the role of leadership, rituals, and a unique lexicon in establishing a sense of belonging and purpose within an organization.Jill M. Powers Resume
Jill M. Powers Resumejpowers1967
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This document summarizes the experience and qualifications of a high-energy sales executive with over 15 years of experience in enterprise software and technology sales. Some of her key accomplishments include consistently exceeding sales targets, managing large accounts, launching new software products, and strengthening client relationships. She has held several leadership and sales roles within technology companies focused on design, manufacturing, and textiles.Is pe dossier practicas eng ok
Is pe dossier practicas eng okInstituto Superior de Protocolo y Eventos
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The Institute of Protocol and Events (ISPE) is a specialized institution within Universidad Camilo José Cela that offers higher education programs in event organization, protocol, and corporate communication. ISPE has become a leading institution in its field in Spain and Europe. It offers various degree programs from undergraduate to graduate level, as well as an MBA, with a focus on hands-on learning opportunities such as internships. ISPE maintains an active social media presence to promote its programs and activities.Primal Branding Thinktopia?
Primal Branding Thinktopia?Patrick Hanlon
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The document outlines the fundamental principles of creating brand communities by establishing a belief system that resonates with individuals. It identifies seven essential elements—creation story, core principles, totems, rituals, special vocabularies, nonbelievers, and leaders—that collectively form a compelling brand narrative. Ultimately, this narrative fosters a sense of belonging, turning consumers into staunch advocates of the brand.Start Me Over? slideshare
Start Me Over? slidesharePatrick Hanlon
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The document discusses the 'Start Me Over' program aimed at helping veterans transition from military to civilian life by redefining their personal belief systems and community integration. It emphasizes the importance of identifying and reconstructing personal narratives based on a 'primal code' that includes elements like creation stories, creeds, icons, rituals, and special vocabularies. The program ultimately seeks to foster meaningful personal transformation and a sense of belonging for those who have served in the military.Natural Color System (NCS)miguelbp20
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El sistema NCS es un sistema de color utilizado por profesionales de la pintura. Se basa en las mezclas de cuatro colores principales (amarillo, rojo, verde y azul) y blanco y negro para derivar 13 escalas de color estándar. Proporciona una tabla con muestras de color codificadas para referencia.Ncs1miguelbp20
?
El sistema NCS es un sistema de color utilizado por profesionales de la pintura. Se basa en las mezclas de cuatro colores primarios (amarillo, rojo, verde y azul) más blanco y negro. Incluye 13 escalas de color derivadas de estas mezclas que son un estándar internacional para la identificación de colores.CQ Debrief
CQ DebriefMaheshwar Ramakrishnan
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The document discusses different types of power in organizations: positional power derived from one's authority, coercive power through threats, reward power by providing rewards, and expert power and referent power based on knowledge and respect. It also lists factors to consider for effective change management like stakeholders, interactions, networks, and political landscape. Additionally, it discusses Cialdini's principles of influence, innovation adoption categories, and asks real world examples about social media networks, smartphone adopters, and innovators for James Bond movies.BYT Debrief
BYT DebriefMaheshwar Ramakrishnan
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The document discusses building an effective team by focusing on diversity within the team, ensuring expertise of team members, avoiding fault lines within the team, and considering the totality of team skills. It emphasizes getting the right team by paying attention to these key factors of diversity, expertise, potential issues, and complementary skills.Hanoi, July2015 monthly event: Overcome obstacles to truly be a Scrum team
Hanoi, July2015 monthly event: Overcome obstacles to truly be a Scrum teamAgile Vietnam
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The document discusses obstacles that teams face in becoming truly Scrum teams and how to overcome them. Some common obstacles include mixing Scrum roles, command and control management styles, treating tasks like queues rather than focusing on flow, not taking responsibility for all tasks, providing silent feedback, and the product owner not fulfilling their role. These obstacles can be overcome through training and coaching on Scrum practices, leading by example in communication and focusing on quality, and embracing Scrum values like collaboration and happiness.Welcome to the world of smartphone apps
Welcome to the world of smartphone appsBinary Semantics
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The document discusses smartphone app usage patterns, highlighting that men tend to prefer mobile gaming apps over women. It mentions that 56 percent of smartphone owners in India access the internet multiple times a day on their phones. The information is derived from reports by mobile analytics firm Flurry and Google, along with Ipsos and MMA.Effective Project Management
Effective Project ManagementBinary Semantics
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Effective project management involves planning, executing, monitoring, and closing projects. It requires identifying requirements, objectives, and stakeholders; balancing scope, time and costs; and adapting to changes. Proper planning is key and includes creating a project definition document describing the project overview, benefits, objectives, scope, risks, approach, roles, and estimates. A work plan then provides step-by-step instructions and assigns resources and estimates work. Common project management procedures should also be defined upfront to rigorously manage the project.Bm045 3-3-smgt tp021569 3rd question
Bm045 3-3-smgt tp021569 3rd questionJessica Allison
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The document discusses critical success factors of low-cost carriers (LCCs) globally and in India. It analyzes the performance of LCCs in India and reasons for their failure. It then provides strategic options to make Indian LCCs economically viable.
For LCCs globally, key success factors discussed include WestJet's 7 domains attractiveness model, culture of employee empowerment, and low-cost model. AirAsia utilizes absolute cost advantage through low costs per seat and distribution costs.
In India, LCCs saw growth but faced challenges like employee shortage, low regional connectivity, rising fuel costs, declining yields from competition, and infrastructure gaps. Strategic options suggested for Indian LCCs include reRecently uploaded (20)
conditionals1 cccccccccccccccccccccc.ppt
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eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeechapter 5.pptx: Urban Poverty and Public Policy
chapter 5.pptx: Urban Poverty and Public PolicyAtoshe Elmi
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PPT summarises our study of the economy as a whole of Vietnam最新版西班牙马德里康普顿斯大学毕业证（鲍颁惭毕业证书）原版定制
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无法毕业？鉴于此购买文凭【q薇1954292140】修改马德里康普顿斯大学成绩单电子版gpa让学历更出色,UCM文凭制作流程确保学历真实性，文凭购买，毕业证办理，文凭办理只是基础业务。【q薇1954292140】一比一还原国外大学毕业证，定制国外大学学历，制作国外大学文凭，复刻国外大学毕业证书。想要真实感受马德里康普顿斯大学最新版毕业证图片的品质点击查看详解，学位证1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。
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Dear Colleagues and Friends,
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