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Fmcg presentation

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Aloysious Anthony
Aloysious Anthony

This document discusses the fast moving consumer goods (FMCG) sector in India. It provides an overview of the top 3 FMCG companies - Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), and ITC Limited. For each company, it outlines their mission/vision, strengths, weaknesses, opportunities, and threats. It also compares their strategies, with HUL focusing on a diversified customer group, P&G on children, and ITC on farmers. The conclusion states that the FMCG sector provides many job opportunities across sales, supply chain, investment, promotion and management.

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BY- SHIRIN GANDHI. ILA PAWAR. AKSHAY GIRI. PRACHI KADAM. ADINATH SATPUTE.
Fastest growing sector in early 1980s till 1990s. The dream of every creative man, any investor, advertising agency, or B-school graduate to work in or for FMCG company. After 1990s, o FMCG started losing their sheen due to introduction of other product types o Total lack of imagination on the part of FMCG companies. During 2010, Consumers willingness to upgrade to better, value added products helped FMCG.
INTRODUCTION Deals with fmcg products. Quick turnover and relatively low cost . Indias fmcg sector is 4th largest Sector in the economy and contribute to around 3million employment opportunities. Its principle constituents are household care, personal care , food & beverages. Characterized by a well established distribution network, low penetration levels, low operating cost, lower per capital consumption and intense competition between the organized and unorganized segments.
TOP 3 FMCG COMPANIES IN INDIA
HUL HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. One of the countrys largest exporters and recognised as a golden super star trading house by govt. of India. The mission-add vitality to life The company was renamed in June 2007 as Hindustan Unilever Limited.
P&G The Company has 21 product categories out of which only 8 product have presence in India. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited has a turnover of more than Rs. 500 crores
ITC ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies. ITC ranks among India's 10 Most Valuable (company)Brands. While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri-Export.
OBJECTIVES HUL P&G ITC Strong brand large scale market Brand STRENGTH portfolio & large segment& gross profit Management market share Low exports level & losing their market Unrelated WEAKNESS high advertising cost share &Quality diversification control OPPERTUNITIES Large domestic Beauty product for Rural market market & rising men & online social consumer level network Tax and regulatory Unilever Increasing tax in THREATS structure & mimic of cigarttes & health brands hazards
Strategy HUL P& G ITC Focus on Focuses on Focuses on diversified children farmers group of customers
Conclusion More and more people these days have started involving themselves in this field as; it creates tremendous job opportunities for them. It is a steady, diverse and a highly profitable industry where a person can do a lot of work. The jobs in this field range from sales and supply chain, investment, promotion, H.R development, and general management. It also allows you to trade directly with the various traders online.
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Fmcg presentation

  • 1. BY- SHIRIN GANDHI. ILA PAWAR. AKSHAY GIRI. PRACHI KADAM. ADINATH SATPUTE.
  • 2. Fastest growing sector in early 1980s till 1990s. The dream of every creative man, any investor, advertising agency, or B-school graduate to work in or for FMCG company. After 1990s, o FMCG started losing their sheen due to introduction of other product types o Total lack of imagination on the part of FMCG companies. During 2010, Consumers willingness to upgrade to better, value added products helped FMCG.
  • 3. INTRODUCTION Deals with fmcg products. Quick turnover and relatively low cost . Indias fmcg sector is 4th largest Sector in the economy and contribute to around 3million employment opportunities. Its principle constituents are household care, personal care , food & beverages. Characterized by a well established distribution network, low penetration levels, low operating cost, lower per capital consumption and intense competition between the organized and unorganized segments.
  • 4. TOP 3 FMCG COMPANIES IN INDIA
  • 5. HUL HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. One of the countrys largest exporters and recognised as a golden super star trading house by govt. of India. The mission-add vitality to life The company was renamed in June 2007 as Hindustan Unilever Limited.
  • 6. P&G The Company has 21 product categories out of which only 8 product have presence in India. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited has a turnover of more than Rs. 500 crores
  • 7. ITC ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies. ITC ranks among India's 10 Most Valuable (company)Brands. While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri-Export.
  • 8. OBJECTIVES HUL P&G ITC Strong brand large scale market Brand STRENGTH portfolio & large segment& gross profit Management market share Low exports level & losing their market Unrelated WEAKNESS high advertising cost share &Quality diversification control OPPERTUNITIES Large domestic Beauty product for Rural market market & rising men & online social consumer level network Tax and regulatory Unilever Increasing tax in THREATS structure & mimic of cigarttes & health brands hazards
  • 9. Strategy HUL P& G ITC Focus on Focuses on Focuses on diversified children farmers group of customers
  • 10. Conclusion More and more people these days have started involving themselves in this field as; it creates tremendous job opportunities for them. It is a steady, diverse and a highly profitable industry where a person can do a lot of work. The jobs in this field range from sales and supply chain, investment, promotion, H.R development, and general management. It also allows you to trade directly with the various traders online.