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N I N T H           I N T E R N A T I O N A L




  FMCG
INDUSTRY
 FORUM
 ORGANIZER
                                             2013
19 亠于舒仍 2013
亳亠于                  亂乘 丐/          仗亳 舒亳亳 仗舒仆亠舒/
                         GENERAL PARTNER             with participation of

February 19, 2013
Kiev


                           丐乘 个丕 / FORUM PARTNERS                  乘 丐 /
                                                                                IMAGE PARTNER
 个丕
       ABOUT
亠于亶 仄亠亢亟仆舒仂亟仆亶 FMCG INDUSTRY FORUM                    Ninth international FMCG INDUSTRY FORUM is dedicated to
仗仂于亠仆 亠仄舒亳从亠 仗仂亟舒亢 亳 仗仂于亠仆亳 仗亳弍仍亳 仆舒              topics of sales and increasing profits for FMCG market, cooperation
FMCG 仆从亠, 仂亟仆亳亠于 亳亠亶仍亠仂于  仗仂舒于亳从舒仄亳.        between retailers and suppliers.

FMCG INDUSTRY FORUM 磦仍磳 从仗仆亠亶亠亶                      FMCG INDUSTRY FORUM is the largest international venue for
仄亠亢亟仆舒仂亟仆o亶 仗仍仂舒亟从仂亶 于亠亳 亳亠亶仍亠仂于,                  retailers, suppliers and distributors of consumer goods in Russia and
仗仂舒于亳从仂于 亳 亟亳亳弍仂仂于 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂            Ukraine who meet to share experiences concerning improvement
仗仂舒 于 仂亳亳 亳 丕从舒亳仆亠,  亠仍 仂弍仄亠仆舒                    of the system of sales, innovations, methods and characteristics of
仗舒从亳亠从亳仄 仂仗仂仄 仗仂 仂于亠亠仆于仂于舒仆亳 亳亠仄            promoting consumer goods, discussion about industry issues and
仗仂亟舒亢, 亳仆仆仂于舒亳礆, 仄亠仂亟舒仄亳 亳 仂仂弍亠仆仆仂礆                  cooperation of suppliers with retailers.
仗仂亟于亳亢亠仆亳 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 仗仂舒,
仂弍亢亟亠仆亳 仗仂弍仍亠仄 仂舒仍亳 亳 于仂仗仂仂于 仂亟仆亳亠于舒         KEY FORMATS OF FMCG INDUSTRY FORUM 2013:
仗仂舒于亳从仂于  仂亰仆亳仆仄亳 亠礆亳.
                                                             1. Practical cases. The best practices of FMCG-companies in
豫丼乘 个丐乘 FMCG INDUSTRY FORUM 2013:                   Ukraine and the world will be presented as part of the forum reports
                                                             in the context of building sales in distribution channels, changes in
1. 舒从亳亠从亳亠 从亠亶.  舒仄从舒 亟仂从仍舒亟仂于 仂仄舒 弍亟        preferences of consumers, marketing and inventory management
仗亠亟舒于仍亠仆 仍亳亠 仗舒从亳亠从亳亠 从亠亶 从仗仆亠亶亳            in retail outlets.
FMCG 从仂仄仗舒仆亳亶 丕从舒亳仆 亳 仄亳舒 于 舒亰亠亰亠 仗仂仂亠仆亳
仗仂亟舒亢 于仆亳 从舒仆舒仍仂于 弍舒, 仗仂仂亠仆亳 于亰舒亳仄仂仂仆仂亠-        2. Speed Networking. You will able to meet all participants before
仆亳亶  从仍ム亠于仄亳 仗舒仆亠舒仄亳, 亳亰仄亠仆亠仆亳礆亳 仗仂亠弍亳亠仍-         the forum starts in a specially organized format. Participants can talk
从亳 仗亠亟仗仂亠仆亳亶, 仄舒从亠亳仆亞舒 亳 仗舒于仍亠仆亳 仂于舒仆仄亳         in private, establish the most useful business contacts and plan
亰舒仗舒舒仄亳 于 仂亞仂于仂亶 仂从亠.                                   negotiations more effectively.

2. 亅从仗亠-亰仆舒从仂仄于仂 (SPEED NETWORKING).  仆舒舒仍亠          3. Analytical session. This format consists of express reports and
舒弍仂 仂仄舒 弍亟亠 仂亞舒仆亳亰仂于舒仆 仗亠亳舒仍仆亶 仂仄舒           discussions between representatives of the leading analyst firms,
亰仆舒从仂仄于舒 舒仆亳从仂于, 于 仂亟亠 从仂仂仂亞仂 于 仄仂亢亠亠 仗仂亰仆舒从仂-   will provide up-to-date information on research of Ukrainian
仄亳 仂 于亠仄亳 舒仆亳从舒仄亳 仂仄舒, 仂 仗仂亰于仂仍亳 弍仂仍亠亠       consumers, state of FMCG retail in Ukraine, consumer trends and
亠从亳于仆仂 仗仍舒仆亳仂于舒 仗亠亠亞仂于仂 亳 仆舒仍舒亟亳 仆舒亳弍仂仍亠亠       preferences, social processes and changes in the society, their
仗仂仍亠亰仆亠 亟仍 于舒亠亶 从仂仄仗舒仆亳亳 从仂仆舒从.                        impact on FMCG market. Also you will be able to participate in the
                                                             discussion interactively .
3. 仆舒仍亳亳亠从仂亠 亰舒亠亟舒仆亳亠. 舒仆仆亶 仂仄舒, 仂仂亳亶
亳亰 从仗亠-亟仂从仍舒亟仂于 亳 亟亳从亳亳 仗亠亟舒于亳亠仍亠亶 于亠亟亳      4. Parallel thematic discussions at round tables. In this format,
舒仆舒仍亳亳亠从亳 从仂仄仗舒仆亳亶, 仗仂亰于仂仍亳 仗仂仍亳 舒从舒仍仆         you can join any of the discussions that interest you and discuss the
亳仆仂仄舒亳 仂 亠亰仍舒舒 亳仍亠亟仂于舒仆亳亶 从舒亳仆从仂亞仂            aspects of the business with the leading industry professionals in
仗仂亠弍亳亠仍, 仂仂礌亳亳 舒亰于亳亳 FMCG 亳亠亶仍舒 于 丕从舒亳仆亠,      a productive atmosphere.
仗仂亠弍亳亠仍从亳 亠仆亟舒 亳 仗亠亟仗仂亠仆亳, 仂亳舒仍仆
仗仂亠舒 亳 亳亰仄亠仆亠仆亳 仆舒仂亠仆亳亶 于 仂弍亠于亠, 亳 于仍亳礌亳亠     5. Negotiations board. Each registered on the forum
仆舒 舒亰于亳亳亠 FMCG 仆从舒. 丐舒从亢亠 于 仄仂亢亠亠 于 亳仆亠舒从亳于仆仂亶     manufacturer, distributor, importer of consumer goods, get more
仂仄亠 仗仂舒于仂于舒 于 仂弍亢亟亠仆亳亳.                            information about working opportunities with large retail chains in
                                                             Ukraine and Russia. Big part of the Forum will take for official
4. 舒舒仍仍亠仍仆亠 亠仄舒亳亠从亳亠 亟亳从亳亳 亰舒 从亞仍仄亳           negotiations between retailers and manufacturers (Negotiations
仂仍舒仄亳.  舒仄从舒 亟舒仆仆仂亞仂 仂仄舒舒 于 仄仂亢亠亠 仗亳仂亠亟亳-        board). Negotiations board is a unique format of meetings, during
仆亳 从 仍ミ頴笑 亳亰 亳仆亠亠ム亳 于舒 亟亳从亳亶 亳 仂弍亟亳      which representatives of retailers and suppliers of FMCG products
舒仗亠从 弍亳亰仆亠舒  于亠亟亳仄亳 仗仂亠亳仂仆舒仍舒仄亳 亳仆亟亳亳         will be able to negotiate about supply of Ukrainian and foreign
仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 仗仂舒 于 仗仍仂亟仂于仂仆仂亶 舒弍仂亠亶          goods, terms of partnership concerning production of goods under
舒仄仂亠亠.                                                   Private Label.

5. 亳亢舒 仂仆舒从仂于. 舒亢亟亶 亰舒亠亞亳亳仂于舒仆仆亶 仆舒            6. Informal communication. The informal socializing with
仂仄 仗仂亳亰于仂亟亳亠仍, 亟亳亳弍仂, 亳仄仗仂亠 仂于舒仂于           colleagues will allow you to get the unofficial news
仄舒仂于仂亞仂 仗仂舒, 仗仂仍亳 亠亠 弍仂仍亠 亳仆仂仄舒亳亳 仂            of the market.
于仂亰仄仂亢仆仂 舒弍仂  从仗仆仄 亠亠于仄 亠亠亶仍仂仄 丕从舒亳-
仆 亳 仂亳亳. 仆舒亳亠仍仆舒 舒 个仂仄舒 弍亟亠 仂于亠亟亠仆舒 亟仍    7. Time-out. A change from everyday working environment will
仗仂于亠亟亠仆亳 仂亳亳舒仍仆 仗亠亠亞仂于仂仂于 仄亠亢亟 亠亠亶仍亠舒仄亳         allow you to get a fresh look at problems and to invest time in
亳 仗仂亳亰于仂亟亳亠仍礆亳.亳亢舒 仂仆舒从仂于  仂 仆亳从舒仍仆亶          development of the company maximally effectively.
仂仄舒 于亠, 于仂 于亠仄 从仂仂 仗亠亟舒于亳亠仍亳 仂亰仆亳仆
亠亠亶 亳 仗仂舒于亳从亳 FMCG 仂于舒仂于 仄仂亞 仗仂于亠亳 仗亠亠亞仂-
于仂 仂仆仂亳亠仍仆仂 仗仂舒于仂从 仂亠亠于亠仆仆 亳 亳仄仗仂仆
仂于舒仂于, 于 仂仄 亳仍亠, 仍仂于亳亶 仂亟仆亳亠于舒 仗仂
仗仂亳亰于仂亟于 仂于舒仂于 仗仂亟 Private Label.
6. 仍舒. 亠仂仄舒仍仆仂亠 仂弍亠仆亳亠  从仂仍仍亠亞舒仄亳 仗仂亰于仂仍亳
仗仂仍亳 仆亠仂亳亳舒仍仆亠 仆仂于仂亳 仆从舒
7. 丐舒亶仄-舒. 弌仄亠仆舒 仗亳于仆仂亶 舒弍仂亠亶 仂弍舒仆仂于从亳 仗仂亰于仂仍亳
仗仂-仆仂于仂仄 于亰亞仍礌 仆舒 仗仂弍仍亠仄 亳 仄舒从亳仄舒仍仆仂
亠从亳于仆仂 亳仆于亠亳仂于舒 亰舒舒亠仆仆仂亠 于亠仄 于 舒亰于亳亳亠
从仂仄仗舒仆亳亳.
 个丕
        ABOUT

 丱 乘 亊丐                             AS PART OF THE REPORTS AT THE NINTH
丕 FMCG INDUSTRY FORUM:                     INTERNATIONAL FMCG INDUSTRY FORUM:

 丐亠仆亟亠仆亳亳 舒亰于亳亳 FMCG 亳仆亟亳亳 于 丕从舒亳仆亠.           Trends in FMCG industry in Russia. Distribution channels
舒仆舒仍 弍舒 亳 仂于亠仆 从仂仆从亠仆亳亳                      and competition
 仂仍亠亟仆亳亠 亳亰仄亠仆亠仆亳 于 仄仂亳于舒亳亳 仗仂亠弍亳亠仍            Recent changes in consumers motivation
 亅亠从亳于仆亠 亳仆仄亠仆, 仗仂亰于仂仍ム亳亠 仗仂于亳
仗仂亟舒亢亳 亳 亟仂仂亟                                         E鍖ective instruments, that allow to promote sales and
                                                        profits
 仗 舒亰于亳亳 亳亠仄 仗仂亟舒亢 仂 仍亳亟亠仂于
FMCG 仆从舒                                               Experience in the development of sales of FMCG market
                                                        leaders
 舒亰于亳亳亠 亳 仗仂亟亟亠亢舒仆亳亠 弍亠仆亟仂于, 从仂仆从亠仆亳
 Private Label                                          Developing and maintaining brand competition
 弌仂亟仆亳亠于仂 仄亠亢亟 仍亢弍舒仄亳 亰舒从仗仂从 亳亠亶仍亠舒       with Private Label
亳 仗仂亟舒亢 仗仂舒于亳从舒. 舒从 仆舒仂亟亳 从仂仄仗仂仄亳
                                                         Cooperation between retailers purchase departments and
 于仂亟 亳 仗仂仂弍 仗仂亟于亳亢亠仆亳 仆仂于仂亞仂 仂于舒舒             suppliers sales departments. How to find a compromise

 仂仍 亟亳亳弍仂舒 于 亳亠仄亠 仗仂舒于仂从, 仗仂亠仆亳舒仍仆亠    utputting and promoting new products
于仂亰仄仂亢仆仂亳, 于仂仍ム亳 亳亠仄 亟亳亳弍亳亳
于 丕从舒亳仆亠.                                               The role of the distributor in the supply chain. The potential
 从舒仍仆亠 亠仆亟 舒亰于亳亳 亳亠亶仍舒                    and evolution of the distribution system in Ukraine

 豫亳亟亳亠从亳亠 舒仗亠从 仂亟仆亳亠于舒  亠礆亳            Current trends in retail development

 丱舒舒从亠亳亳从亳 仍亳亟亠仂于 仂亰仆亳仆仂亶 仂亞仂于仍亳              Law aspects of cooperation with chains
于 从仂仆亠从亠 于仂仍ム亳亳 仆从舒
                                                         Characteristics of retail trade leaders in the context
 舒从 仗仂仗舒 于 仂亞仂于 亠 亳 亟亠亢舒 于 仆亠亶        of evolving market

                                                         How to get into a trade chain and stay in it
弌乘  亅弌丐乘 个丕
FORUM SPEAKERS AND EXPERTS




仍亠从舒仆亟 舒仂                          丐舒礌舒 弌从仂仂弍仂亞舒仂于舒
亠仆亠亟亢亠 仗仂 舒弍仂亠  仄亠亢亟仆舒仂亟仆仄亳       亅从 - 亟亳从仂 仗仂 仄舒从亠亳仆亞
从仍亳亠仆舒仄亳                                 仂仄仗舒仆亳 束亠从仍亠損
SC Johnson                                Tatiana Skorobogatova
Aleksandr Makhort                         Ex-Director of Marketing
International clients manager             束Gerkules損 company
SC Johnson
豫仍亳 仄舒从仂于舒                             豫亳亶 亳从
Retailer Services Group Account Manager   Business Development Manager
Nielsen                                   Nielsen
Julia Ermakova                            Yuriy Lischuk
Retailer Services Group Account Manager   Business Development Manager
Nielsen                                   Nielsen

仍亞舒 亠仆从仂                             仄亳亳亶 亳舒亠于
弌仂于亠仆亳从                                  亠亞亳仂仆舒仍仆亶 仄亠仆亠亟亢亠 仗仂 仗仂亟舒亢舒仄
仆于亠亳亳仂仆仆仂-弍舒仆从仂于从亳亶 亟亠仗舒舒仄亠仆      个亠亠仂 丕从舒亳仆舒
Dragon Capital                            Dmitriy Pisarev
Olga Burenko                              Regional sales manager
Adviser - Investment-banking department   Ferrero Ukraine
Dragon Capital
亳舒仍亳亶 仂亶从仂                             亳从仂亳 仂仆亟舒亠
舒仆亠                                   弌舒亳亶 从仂于仂亟亳亠仍 仗仂亠从仂于
丕从舒亳仆从舒 丐仂亞仂于舒 亳仍亟亳               Roland Berger Strategy Consultants
Vitaliy Boyko                             Viktoriya Bondarets
artner                                   Project Manager
Ukrainian Trade Guild                     Roland Berger Strategy Consultants

仍亠仆舒 仂仄舒从亳仆舒                            仂仄舒仆 亰仄亳
亳亠从仂 仗仂 仗仂亟舒亢舒仄                      舒亳仂仆舒仍仆亶 仄亠仆亠亟亢亠 仗仂 舒弍仂亠
仂仍仂仆亶 仍礌                            从仍ム亠于仄亳 从仍亳亠仆舒仄亳
Elena Lomakina                            Wrigley Ukraine
Sales Director                            Roman Kuzmich
Milk Alliance                             National key clients manager
                                          Wrigley Ukraine
仂仄舒仆 舒弍亠                               丐舒礌舒 仂于仆
舒仄亠亳亠仍 亞亠仆亠舒仍仆仂亞仂                  从仂于仂亟亳亠仍 仂亟亠仍舒 仗仂 舒弍仂亠
亟亳亠从仂舒 仗仂 仗仂亟舒亢舒仄                      从仍ム亠于仄亳 从仍亳亠仆舒仄亳
                                       Colgate Palmolive
Roman Babets                              Tatyana Kovtun
Deputy general sales manager              Head of key clients department
AVK                                       Colgate Palmolive
丕丼弌丐
                        PARTICIPANTS
                         丕 亊丐亂弌丐 /                                                        丕豫 丐 /
                        BY THE TYPE OF BUSINESS ACTIVITY                                             BY THE LEVEL OF MANAGEMENT
                            仂亳亰于仂亟亳亠仍亳 仗仂亟从仂于 仗亳舒仆亳
                            亳 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 仗仂舒 /                                            亳亠从仂 仗仂 仗仂亟舒亢舒仄 / Sales director
                            Producers of food and daily use products
                                                                                                        仂仄仄亠亠从亳亶 亟亳亠从仂 / Business Director
           7                丐仂亞仂于亠 亠亳 / Ratail chains                              6
               9                                                                           11           弌仂弍于亠仆仆亳从 亳 从仂于仂亟亳亠仍 从仂仄仗舒仆亳亶 /
                            仄仗仂亠 / Importers                        30                             Company owner and top manager
                   11                                                                                   亳亠从仂 仗仂 亰舒从仗从舒仄 / Purchasing director
43    %                     亳亳弍仂 / Distributors                            %            12
                            仂仄仗舒仆亳亳 仗亠亟仂舒于仍ム亳亠 亠亠仆亳                                            亳亠从仂 仗仂 舒亰于亳亳 仂亞仂于仂亶 仄舒从亳 /
                            亟仍 弍亳亰仆亠舒 /                                                               Trade Mark Development Director
               14           Companies providing solutions for business                     17           仆舒仍亳亳从, 从仂仆仍舒仆 / Analyst
                            仂仆仍舒仆, 仗亠亟舒于亳亠仍亳                       24
      16                    仗仂亠亳仂仆舒仍仆 仂弍亠亟亳仆亠仆亳亶 /
                            Consultants, representatives
                            of professional unions




     丕丼弌丐  丐丐
     NEGOTIATIONS BOARD PARTICIPANTS
                     亳仆舒 亠亳从, 从仂于仂亟亳亠仍 仂亟亠仍舒 弌丐  仄亳亳亶 仂仆亠亠于, 从仂于仂亟亳亠仍 仗仂亠从舒 弌丐 个亠-个亟
                     仆舒仂仍亳亶 亠仄亳亟亠仆从仂, 从仂于仂亟亳亠仍 仗仂亠从舒 弌丐 Dry-Food
                     Irina Lesik, Head of Private Label Department  Dmitriy Korneev, Project Manager of Private Label Fresh-food
                     Anatoliy Demidenko, Project Manager of Private Label Dry-Food

                     弌亠亞亠亶 丿舒于仍从亠于亳, 仂仄仄亠亠从亳亶 亟亳亠从仂  亟舒亟 从, 舒亠亞仂亳亶仆亶 仄亠仆亠亟亢亠, 舒从舒仍亠
                     Sergeiy Shavlukevich, Commercial Director  Eduard Lyashuk, Manager - Groceries supply Department

                     亠仆亳 仂亞仂亠仍仂于, 亳亠从仂 仗仂 亰舒从仗从舒仄
                     Denis Pogorelov, Director of Purchasing Department

                     仍舒亟亳仄亳 舒仆亳仆, 舒仄亠亳亠仍 从仂仄仄亠亠从仂亞仂 亟亳亠从仂舒 仗仂 弌丐
                     仄亳亳亶 仂于从亳亶, 亠仆亟-仄亠仆亠亟亢亠 弌丐
                     Vladimir Granin, Deputy Commercial Director for Private label  Dmitry Ostrovsky, Private label Brand Manager

                     舒从亳仄 舒亳于从亳亶, M亠仆亠亟亢亠 仗仂 亰舒从仗从舒仄 弌丐  仄亳亳亶 丐仍仂, 亳亠从仂 从仂仄仄亠亠从仂亞仂 亟亠仗舒舒仄亠仆舒
                     仆亟亠亶 舒弍仂仍仂仆亶, 舒舒仍仆亳从 仗舒于仍亠仆亳 亰舒从仗仂从
                     Maxim Marshchivskiy, Purchasing Manager Private label  Dmitriy Turlo, Director of Commercial Department
                     Andrey Zabolotny, Director of Purchasing Department

                     亳仆舒 亠亳仆从舒, 从仂于仂亟亳亠仍 仂亟亠仍舒 亰舒从仗仂从 仗仂 亠 从舒亠亞仂亳礆  舒于亠仍 丐仍亠亶, 从仂于仂亟亳亠仍 仂亟亠仍舒
                    亰舒从仗仂从 仗仂 仗仂仄. 从舒亠亞仂亳礆  亳从仂亳 舒仍舒仆, 仂亟舒从-仄亠仆亠亟亢亠 弌丐
                     Irina Leshchinskaya, Director of Purchasing of the Fresh categories Department  Pavel Tuley, Purchasing Director
                    for industrial categories  Victoria Balan, roduct manager of private labels

                     仆亟亠亶 仂从仂仗从, 舒舒仍仆亳从 仂亟亠仍舒 仗仂亟从仂于仂亶 亞仗仗 弌丐
                     Andrew Prokopchuk, Head of the products group Private Label department



                     丕舒仆亳从亳 仂仆ム
                     Participants are being confirmed


                     丕舒仆亳从亳 仂仆ム
                     Participants are being confirmed
弌 弌丐乘丱 丕丼弌丐
AMONG REGISTERED PARTICIPANTS
丐乘乘 丕丼弌丐
FEEDBACK FROM PARTICIPANTS

  弌亂 丕乘 个丕 FMCG INDUSTRY 仗仂亠仍 仆舒 亠亠 弍仂仍亠亠 于仂从仂仄 仂于仆亠, 仗仂舒亟仂于舒仍
  舒仆亳从仂于 于仂从亳仄亳 舒仆亟舒舒仄亳 仗亳从亠仂于, 亳仆仆仂于舒亳于仆仂亶 仗仂亞舒仄仄仂亶, 仆亳从舒仍仆仄亳 亠仆仂-
  仍仂亞亳礆亳, 仗亠亟舒于仍亠仆仆仄亳 仗亠亳舒仍亳舒仄亳 亳 于亠仍亳从仂仍亠仗仆仄亳 仂舒仂舒仄亳. 仍仂 仂亠仆 仗亳仆仂
  仄仂亟亠亳仂于舒 于仗仍亠仆亳 仆舒仂亳 仗仂亠亳仂仆舒仍仂于 亳仆亟亳亳, 从仂仂亠 仗仂仂 "亰舒亢亞仍亳"
  舒仆亳从仂于, 弍仍仂 亳从亠仆仆亠 仗亳仆仂 于亳亟亠 仍ミ莞黍  亞仂亳仄亳 亞仍舒亰舒仄亳, 亰舒仗亳于舒ム亳 亰舒
  仗亳从亠舒仄亳 仗舒从亳从亳, 从仂仂亠 亢亠 亰舒于舒 仂仆亳 弍亟 仗亳仄亠仆  亠弍 于 从仂仄仗舒仆亳!  仂亟亠仍仆仂亠
  仗舒亳弍仂 仂亞舒仆亳亰舒仂舒仄 亳 亠亟仍舒亶仆亠舒仄 亰舒  舒仄仂亠 亳从亠仆仆仂亳 亳 仂从仂亳, 从仂仂
  亳仄 亟舒仍仂 仂亰亟舒!
  EIGHTH INTERNATIONAL FMCG INDUSTRY FORUM was held at an even higher level and pleased the
  participants with high standards of speakers, innovative program, unique technologies, presented experts
  and excellent speakers. It was a pleasure for me to moderate the Debate session with professionals of this
  industry who truly impressed the participants, it was sincerely nice to see people with their eyes lit taking notes
  of speakers practices which tomorrow they will apply in their own companies! And a special thanks to the
  organizers and headliners for the atmosphere of sincerity and openness they managed to create!
                                            仄亳亳亶 亠仂仆仂于                                         Dmitriy Leonov
                                    舒仄亠亳亠仍 仗亠亟亠亟舒亠仍                        Deputy chairman of the board
                                                      仗舒于仍亠仆亳                                     RusProdSoyuz
                                                 仂亟弌仂ミ
  仄从仂 亟仂从仍舒亟仂于 仗亳从亠仂于 亳 于仂亰仄仂亢仆仂 仆亠仗仂亠亟于亠仆仆仂亞仂 从仂仆舒从舒 仗仂亳亰于仂亟亳亠仍  亠亠亶仍仂仄
  仗仂仗仂仍仆亳仍亳 弍舒亰 仆舒亠亞仂 仗亠亟仗亳亳.
  The capacity of speakers reports of and the opportunity for direct contact between producers and retailers with the
  manufacturer of retail added to the contacts database of our organization.
                                                             仍亠仆舒 仍仂仂于舒
                                            亳亠从仂 仗仂亳亰于仂亟于亠仆仆仂亞仂                               Elena Glotova
                                                               亟亠仗舒舒仄亠仆舒        Production department director
                                                     仂仆亠仆 束个亠 仗損                           束Fresh Up損 group

  FMCG Forum  仄亠仂, 亞亟亠 仆舒亳仆舒亠 仂亟仆亳亠于仂! FMCG Forum  place where cooperation starts!
                                                         仄舒仆舒 弌于舒亰亠                              Irmantas Svazes
                                                     亳亠从仂 仗仂 仗仂亟舒亢舒仄                                Sales Director
                                                           Wrigley Ukraine                            Wrigley Ukraine

  仆亠 于亠 仗仂仆舒于亳仍仂, 仗亠亰亠仆舒亳亳 亳 于仗仍亠仆亳 弍仍亳 仂亟亠亢舒亠仍仆亠. 亟亠仄 舒亟 舒于仂于舒 于
  于舒亳 仄亠仂仗亳亳 于仆仂于.
  I liked everything, the presentations and speeches were informative. Well be glad to participate in your events
  again.
                                                      弌于亠仍舒仆舒 亳亳亠仆从仂                         Svetlana Kirichenko
                                         从仂于仂亟亳亠仍 亞仗仗 仄舒从亠亳仆亞舒 Purchasing dept. Head of marketing
                                                           亳 舒仂亳仄亠仆舒                    and assortment group
                                                          弌亠 仆亳于亠舒仄仂于                                    束Avoska損
                                                         束于仂从舒損 (仂亳)             supermarket chain (Russia)
  弌仗舒亳弍仂 亰舒 仗亳亞仍舒亠仆亳亠. 仆亠 弍仍仂 仂亠仆 亳仆亠亠仆仂 仗仂亞仂于仂亳 仂 舒仄亳 亰仆舒从仂仄仄亳 亳
  仗仂亰仆舒从仂仄亳  仆仂于仄亳 仗舒仆亠舒仄亳 亳 从仂仆从亠仆舒仄亳.  仂 仂仄亠亳 仂仍亳仆 仂亞舒仆亳亰舒亳
  仄亠仂仗亳亳, 仂 磦仍磳 亰舒仍亞仂亶 从仂仄仗舒仆亳亳 Meeting Point. 弌仗舒亳弍仂 亳 亢亠仍舒 于亠亞仂 仆舒亳仍亠亞仂.
  Thank you for the invitation. It was very interesting to talk with previously met people and meet new partners and
  competitors. And I want to mention the excellent organization of the event, which is a credit of Meeting Point.
  Thank you and I wish you all the best.
                                                       弌亠亞亠亶 亠舒仆仆亳从仂于                       Sergei Grechannikov
                                                   仂仄仄亠亠从亳亶 亟亳亠从仂                         Commercial Director
                                                                    丼 弌                                 CHIBO CIS
  亞舒仆亳亰舒亳 仂仄舒 FMCG Industry Forum 于 仂从于亠 仗仂仍舒 仆舒 于仂从仂仄 仂于仆亠: 于亠舒, 舒亰仄亠亠仆亳亠,
  仂弍舒仆仂于从舒 于仂 于亠仄 仂弍舒仆亳, 于仗仂仍仆亠仆亳亠 亠亞仍舒仄亠仆舒 仂弍舒仆亳.
  亊 亳舒, 仂 于仂仗仂, 亰舒仂仆亠 仆舒 仂仄亠, 仂亠仆 亳仆亠亠仆 亳 于舒亢仆. 丐舒从亢亠 于仂 于亠仄 仂仄舒 弍仍舒
  于仂亰仄仂亢仆仂 仗仂仂弍舒  舒亰仆仂亞仂 仂于仆 仍ミ観仄亳, 亰舒从仗亳从舒仄亳, 仗仂亳亰于仂亟亳亠仍礆亳.
  仍舒 于仂亰仄仂亢仆仂 仂弍亟亳 亠舒仍仆亠 于仂仗仂 仂亟仆亳亠于舒, 仍亳弍仂 仗仂仍亳 Best practice.
  弌仗舒亳弍仂 亰舒 仂仄.
  Organization of FMCG Industry Forum held in Moscow was at a high level: meeting, location, atmosphere during the
  event, the implementation of the rules of the meeting. I think that the issues raised at the forum were very interesting
  and important. Also at the forum there was the opportunity to interact with different levels of people, buyers,
  manufacturers. There was an opportunity to discuss the real issues of cooperation, or get the Best practice.
  Thanks for the forum
                                                     仍舒亟亳仍舒于 亳仆亢舒仍仂于
                                               亳于亳亰亳仂仆舒仍仆亶 亠仆亠亟亢亠                              Vladislav Kinzhalov
                                                                  仗仂 从仍ム亠于仂亶                  Divisional manager of key
                                                    亳 仗亠亳舒仍亳亰亳仂于舒仆仆仂亶                            and specialized retail
                                                                       仂亰仆亳亠                       PROGRESS (Russia)
                                                       弌弌 (仂亳)
丕弌亊 丕丼弌丐亊  个丕
           弌ONDITIONS OF PARTICIPATION

亊 丐, 丐                     RETAILERS, PRODUCERS AND DISTRIBUTORS
 弌丐丕丐 FMCG 丐:                      OF FMCG GOODS:

弌仂亳仄仂 亟仍 仂亟仆仂亞仂 舒仆亳从舒: 3600 亞仆           弌ost of participation for 1 person): 3600 UAH

弌从亳亟从亳:                                            Discounts:
亟仍 于仂仂亞仂 亳 仗仂仍亠亟ム亳 舒仆亳从仂于  3000 亞仆.   for 2nd and each following participant from a company -
                                                   3000 UAH

亊  弌丐亊豫乂丱                       COMPANIES PROVIDING SERVICES AND SOLUTIONS:
丕弌丕  丿亊:
                                                   弌ost of participation for per 1 person: 4500 UAH
弌仂亳仄仂 亟仍 仂亟仆仂亞仂 舒仆亳从舒: 4500 亞仆
                                                   Discounts:
弌从亳亟从亳:                                            for 2nd and each following participant from a company -
亟仍 于仂仂亞仂 亳 仗仂仍亠亟ム亳 舒仆亳从仂于  4000 亞仆.   4000 UAH

*亠 亠仆 从舒亰舒仆  亠仂仄 弌                     *All prices include VAT




舒从亠 舒仆亳从舒 于从仍ム舒亠 于 亠弍:                   Participation package includes:

 仂亰仄仂亢仆仂 舒亳 于 SPEED NETWORKING            SPEED NETWORKING participation
 仆仂仄舒亳仂仆仆亠 亳 仗亠亰亠仆舒亳仂仆仆亠                  Informational and presentational materials of the forum
  仄舒亠亳舒仍 仂仄舒                                  Co鍖e breaks, lunch
 仂亠-弍亠亶从亳, 仂弍亠亟                                 A list of forums participants
 弌仗亳仂从 舒仆亳从仂于 仂仄舒                          Participation in Negotiations Board
 丕舒亳亠 于 亳亢亠 仂仆舒从仂于




          丐丐乘
          CONTACTS
           Meeting Point                            Meeting Point
           丕从舒亳仆舒, 01014,                          27/2 Lesi Ukrainki Blvd
           亞. 亳亠于, 弍仍于舒 亠亳 丕从舒亳仆从亳, 27/2     Kiev 01014, Ukraine
           亠仍./ 舒从: +38 044 390 76 70            tel./fax: +38 044 390 76 70

           仂 于仂仗仂舒仄 仗舒仆亠从仂亞仂 舒亳:        For questions regarding partnership:
           从舒亠亳仆舒 仂仍亳从                          Ekaterina Golik
           k.golik@meetingpoint.com.ua              k.golik@meetingpoint.com.ua

           仂 于仂仗仂舒仄 亟亠仍亠亞舒从仂亞仂 舒亳:        For questions regarding registration:
           仍亠仆舒 仗亳从仂于舒                           Alena Zhupikova
           a.zhupikova@meetingpoint.com.ua          a.zhupikova@meetingpoint.com.ua

           从仂于仂亟亳亠仍 仗仂亠从舒:                    Project manager:
           仍亠从舒仆亟 亠仂于                        Aleksandr Petukhov
           a.petukhov@meetingpoint.com.ua           a.petukhov@meetingpoint.com.ua

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Fmcg2013 presentation

  • 1. N I N T H I N T E R N A T I O N A L FMCG INDUSTRY FORUM ORGANIZER 2013 19 亠于舒仍 2013 亳亠于 亂乘 丐/ 仗亳 舒亳亳 仗舒仆亠舒/ GENERAL PARTNER with participation of February 19, 2013 Kiev 丐乘 个丕 / FORUM PARTNERS 乘 丐 / IMAGE PARTNER
  • 2. 个丕 ABOUT 亠于亶 仄亠亢亟仆舒仂亟仆亶 FMCG INDUSTRY FORUM Ninth international FMCG INDUSTRY FORUM is dedicated to 仗仂于亠仆 亠仄舒亳从亠 仗仂亟舒亢 亳 仗仂于亠仆亳 仗亳弍仍亳 仆舒 topics of sales and increasing profits for FMCG market, cooperation FMCG 仆从亠, 仂亟仆亳亠于 亳亠亶仍亠仂于 仗仂舒于亳从舒仄亳. between retailers and suppliers. FMCG INDUSTRY FORUM 磦仍磳 从仗仆亠亶亠亶 FMCG INDUSTRY FORUM is the largest international venue for 仄亠亢亟仆舒仂亟仆o亶 仗仍仂舒亟从仂亶 于亠亳 亳亠亶仍亠仂于, retailers, suppliers and distributors of consumer goods in Russia and 仗仂舒于亳从仂于 亳 亟亳亳弍仂仂于 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 Ukraine who meet to share experiences concerning improvement 仗仂舒 于 仂亳亳 亳 丕从舒亳仆亠, 亠仍 仂弍仄亠仆舒 of the system of sales, innovations, methods and characteristics of 仗舒从亳亠从亳仄 仂仗仂仄 仗仂 仂于亠亠仆于仂于舒仆亳 亳亠仄 promoting consumer goods, discussion about industry issues and 仗仂亟舒亢, 亳仆仆仂于舒亳礆, 仄亠仂亟舒仄亳 亳 仂仂弍亠仆仆仂礆 cooperation of suppliers with retailers. 仗仂亟于亳亢亠仆亳 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 仗仂舒, 仂弍亢亟亠仆亳 仗仂弍仍亠仄 仂舒仍亳 亳 于仂仗仂仂于 仂亟仆亳亠于舒 KEY FORMATS OF FMCG INDUSTRY FORUM 2013: 仗仂舒于亳从仂于 仂亰仆亳仆仄亳 亠礆亳. 1. Practical cases. The best practices of FMCG-companies in 豫丼乘 个丐乘 FMCG INDUSTRY FORUM 2013: Ukraine and the world will be presented as part of the forum reports in the context of building sales in distribution channels, changes in 1. 舒从亳亠从亳亠 从亠亶. 舒仄从舒 亟仂从仍舒亟仂于 仂仄舒 弍亟 preferences of consumers, marketing and inventory management 仗亠亟舒于仍亠仆 仍亳亠 仗舒从亳亠从亳亠 从亠亶 从仗仆亠亶亳 in retail outlets. FMCG 从仂仄仗舒仆亳亶 丕从舒亳仆 亳 仄亳舒 于 舒亰亠亰亠 仗仂仂亠仆亳 仗仂亟舒亢 于仆亳 从舒仆舒仍仂于 弍舒, 仗仂仂亠仆亳 于亰舒亳仄仂仂仆仂亠- 2. Speed Networking. You will able to meet all participants before 仆亳亶 从仍ム亠于仄亳 仗舒仆亠舒仄亳, 亳亰仄亠仆亠仆亳礆亳 仗仂亠弍亳亠仍- the forum starts in a specially organized format. Participants can talk 从亳 仗亠亟仗仂亠仆亳亶, 仄舒从亠亳仆亞舒 亳 仗舒于仍亠仆亳 仂于舒仆仄亳 in private, establish the most useful business contacts and plan 亰舒仗舒舒仄亳 于 仂亞仂于仂亶 仂从亠. negotiations more effectively. 2. 亅从仗亠-亰仆舒从仂仄于仂 (SPEED NETWORKING). 仆舒舒仍亠 3. Analytical session. This format consists of express reports and 舒弍仂 仂仄舒 弍亟亠 仂亞舒仆亳亰仂于舒仆 仗亠亳舒仍仆亶 仂仄舒 discussions between representatives of the leading analyst firms, 亰仆舒从仂仄于舒 舒仆亳从仂于, 于 仂亟亠 从仂仂仂亞仂 于 仄仂亢亠亠 仗仂亰仆舒从仂- will provide up-to-date information on research of Ukrainian 仄亳 仂 于亠仄亳 舒仆亳从舒仄亳 仂仄舒, 仂 仗仂亰于仂仍亳 弍仂仍亠亠 consumers, state of FMCG retail in Ukraine, consumer trends and 亠从亳于仆仂 仗仍舒仆亳仂于舒 仗亠亠亞仂于仂 亳 仆舒仍舒亟亳 仆舒亳弍仂仍亠亠 preferences, social processes and changes in the society, their 仗仂仍亠亰仆亠 亟仍 于舒亠亶 从仂仄仗舒仆亳亳 从仂仆舒从. impact on FMCG market. Also you will be able to participate in the discussion interactively . 3. 仆舒仍亳亳亠从仂亠 亰舒亠亟舒仆亳亠. 舒仆仆亶 仂仄舒, 仂仂亳亶 亳亰 从仗亠-亟仂从仍舒亟仂于 亳 亟亳从亳亳 仗亠亟舒于亳亠仍亠亶 于亠亟亳 4. Parallel thematic discussions at round tables. In this format, 舒仆舒仍亳亳亠从亳 从仂仄仗舒仆亳亶, 仗仂亰于仂仍亳 仗仂仍亳 舒从舒仍仆 you can join any of the discussions that interest you and discuss the 亳仆仂仄舒亳 仂 亠亰仍舒舒 亳仍亠亟仂于舒仆亳亶 从舒亳仆从仂亞仂 aspects of the business with the leading industry professionals in 仗仂亠弍亳亠仍, 仂仂礌亳亳 舒亰于亳亳 FMCG 亳亠亶仍舒 于 丕从舒亳仆亠, a productive atmosphere. 仗仂亠弍亳亠仍从亳 亠仆亟舒 亳 仗亠亟仗仂亠仆亳, 仂亳舒仍仆 仗仂亠舒 亳 亳亰仄亠仆亠仆亳 仆舒仂亠仆亳亶 于 仂弍亠于亠, 亳 于仍亳礌亳亠 5. Negotiations board. Each registered on the forum 仆舒 舒亰于亳亳亠 FMCG 仆从舒. 丐舒从亢亠 于 仄仂亢亠亠 于 亳仆亠舒从亳于仆仂亶 manufacturer, distributor, importer of consumer goods, get more 仂仄亠 仗仂舒于仂于舒 于 仂弍亢亟亠仆亳亳. information about working opportunities with large retail chains in Ukraine and Russia. Big part of the Forum will take for official 4. 舒舒仍仍亠仍仆亠 亠仄舒亳亠从亳亠 亟亳从亳亳 亰舒 从亞仍仄亳 negotiations between retailers and manufacturers (Negotiations 仂仍舒仄亳. 舒仄从舒 亟舒仆仆仂亞仂 仂仄舒舒 于 仄仂亢亠亠 仗亳仂亠亟亳- board). Negotiations board is a unique format of meetings, during 仆亳 从 仍ミ頴笑 亳亰 亳仆亠亠ム亳 于舒 亟亳从亳亶 亳 仂弍亟亳 which representatives of retailers and suppliers of FMCG products 舒仗亠从 弍亳亰仆亠舒 于亠亟亳仄亳 仗仂亠亳仂仆舒仍舒仄亳 亳仆亟亳亳 will be able to negotiate about supply of Ukrainian and foreign 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 仗仂舒 于 仗仍仂亟仂于仂仆仂亶 舒弍仂亠亶 goods, terms of partnership concerning production of goods under 舒仄仂亠亠. Private Label. 5. 亳亢舒 仂仆舒从仂于. 舒亢亟亶 亰舒亠亞亳亳仂于舒仆仆亶 仆舒 6. Informal communication. The informal socializing with 仂仄 仗仂亳亰于仂亟亳亠仍, 亟亳亳弍仂, 亳仄仗仂亠 仂于舒仂于 colleagues will allow you to get the unofficial news 仄舒仂于仂亞仂 仗仂舒, 仗仂仍亳 亠亠 弍仂仍亠 亳仆仂仄舒亳亳 仂 of the market. 于仂亰仄仂亢仆仂 舒弍仂 从仗仆仄 亠亠于仄 亠亠亶仍仂仄 丕从舒亳- 仆 亳 仂亳亳. 仆舒亳亠仍仆舒 舒 个仂仄舒 弍亟亠 仂于亠亟亠仆舒 亟仍 7. Time-out. A change from everyday working environment will 仗仂于亠亟亠仆亳 仂亳亳舒仍仆 仗亠亠亞仂于仂仂于 仄亠亢亟 亠亠亶仍亠舒仄亳 allow you to get a fresh look at problems and to invest time in 亳 仗仂亳亰于仂亟亳亠仍礆亳.亳亢舒 仂仆舒从仂于 仂 仆亳从舒仍仆亶 development of the company maximally effectively. 仂仄舒 于亠, 于仂 于亠仄 从仂仂 仗亠亟舒于亳亠仍亳 仂亰仆亳仆 亠亠亶 亳 仗仂舒于亳从亳 FMCG 仂于舒仂于 仄仂亞 仗仂于亠亳 仗亠亠亞仂- 于仂 仂仆仂亳亠仍仆仂 仗仂舒于仂从 仂亠亠于亠仆仆 亳 亳仄仗仂仆 仂于舒仂于, 于 仂仄 亳仍亠, 仍仂于亳亶 仂亟仆亳亠于舒 仗仂 仗仂亳亰于仂亟于 仂于舒仂于 仗仂亟 Private Label. 6. 仍舒. 亠仂仄舒仍仆仂亠 仂弍亠仆亳亠 从仂仍仍亠亞舒仄亳 仗仂亰于仂仍亳 仗仂仍亳 仆亠仂亳亳舒仍仆亠 仆仂于仂亳 仆从舒 7. 丐舒亶仄-舒. 弌仄亠仆舒 仗亳于仆仂亶 舒弍仂亠亶 仂弍舒仆仂于从亳 仗仂亰于仂仍亳 仗仂-仆仂于仂仄 于亰亞仍礌 仆舒 仗仂弍仍亠仄 亳 仄舒从亳仄舒仍仆仂 亠从亳于仆仂 亳仆于亠亳仂于舒 亰舒舒亠仆仆仂亠 于亠仄 于 舒亰于亳亳亠 从仂仄仗舒仆亳亳.
  • 3. 个丕 ABOUT 丱 乘 亊丐 AS PART OF THE REPORTS AT THE NINTH 丕 FMCG INDUSTRY FORUM: INTERNATIONAL FMCG INDUSTRY FORUM: 丐亠仆亟亠仆亳亳 舒亰于亳亳 FMCG 亳仆亟亳亳 于 丕从舒亳仆亠. Trends in FMCG industry in Russia. Distribution channels 舒仆舒仍 弍舒 亳 仂于亠仆 从仂仆从亠仆亳亳 and competition 仂仍亠亟仆亳亠 亳亰仄亠仆亠仆亳 于 仄仂亳于舒亳亳 仗仂亠弍亳亠仍 Recent changes in consumers motivation 亅亠从亳于仆亠 亳仆仄亠仆, 仗仂亰于仂仍ム亳亠 仗仂于亳 仗仂亟舒亢亳 亳 亟仂仂亟 E鍖ective instruments, that allow to promote sales and profits 仗 舒亰于亳亳 亳亠仄 仗仂亟舒亢 仂 仍亳亟亠仂于 FMCG 仆从舒 Experience in the development of sales of FMCG market leaders 舒亰于亳亳亠 亳 仗仂亟亟亠亢舒仆亳亠 弍亠仆亟仂于, 从仂仆从亠仆亳 Private Label Developing and maintaining brand competition 弌仂亟仆亳亠于仂 仄亠亢亟 仍亢弍舒仄亳 亰舒从仗仂从 亳亠亶仍亠舒 with Private Label 亳 仗仂亟舒亢 仗仂舒于亳从舒. 舒从 仆舒仂亟亳 从仂仄仗仂仄亳 Cooperation between retailers purchase departments and 于仂亟 亳 仗仂仂弍 仗仂亟于亳亢亠仆亳 仆仂于仂亞仂 仂于舒舒 suppliers sales departments. How to find a compromise 仂仍 亟亳亳弍仂舒 于 亳亠仄亠 仗仂舒于仂从, 仗仂亠仆亳舒仍仆亠 utputting and promoting new products 于仂亰仄仂亢仆仂亳, 于仂仍ム亳 亳亠仄 亟亳亳弍亳亳 于 丕从舒亳仆亠. The role of the distributor in the supply chain. The potential 从舒仍仆亠 亠仆亟 舒亰于亳亳 亳亠亶仍舒 and evolution of the distribution system in Ukraine 豫亳亟亳亠从亳亠 舒仗亠从 仂亟仆亳亠于舒 亠礆亳 Current trends in retail development 丱舒舒从亠亳亳从亳 仍亳亟亠仂于 仂亰仆亳仆仂亶 仂亞仂于仍亳 Law aspects of cooperation with chains 于 从仂仆亠从亠 于仂仍ム亳亳 仆从舒 Characteristics of retail trade leaders in the context 舒从 仗仂仗舒 于 仂亞仂于 亠 亳 亟亠亢舒 于 仆亠亶 of evolving market How to get into a trade chain and stay in it
  • 4. 弌乘 亅弌丐乘 个丕 FORUM SPEAKERS AND EXPERTS 仍亠从舒仆亟 舒仂 丐舒礌舒 弌从仂仂弍仂亞舒仂于舒 亠仆亠亟亢亠 仗仂 舒弍仂亠 仄亠亢亟仆舒仂亟仆仄亳 亅从 - 亟亳从仂 仗仂 仄舒从亠亳仆亞 从仍亳亠仆舒仄亳 仂仄仗舒仆亳 束亠从仍亠損 SC Johnson Tatiana Skorobogatova Aleksandr Makhort Ex-Director of Marketing International clients manager 束Gerkules損 company SC Johnson 豫仍亳 仄舒从仂于舒 豫亳亶 亳从 Retailer Services Group Account Manager Business Development Manager Nielsen Nielsen Julia Ermakova Yuriy Lischuk Retailer Services Group Account Manager Business Development Manager Nielsen Nielsen 仍亞舒 亠仆从仂 仄亳亳亶 亳舒亠于 弌仂于亠仆亳从 亠亞亳仂仆舒仍仆亶 仄亠仆亠亟亢亠 仗仂 仗仂亟舒亢舒仄 仆于亠亳亳仂仆仆仂-弍舒仆从仂于从亳亶 亟亠仗舒舒仄亠仆 个亠亠仂 丕从舒亳仆舒 Dragon Capital Dmitriy Pisarev Olga Burenko Regional sales manager Adviser - Investment-banking department Ferrero Ukraine Dragon Capital 亳舒仍亳亶 仂亶从仂 亳从仂亳 仂仆亟舒亠 舒仆亠 弌舒亳亶 从仂于仂亟亳亠仍 仗仂亠从仂于 丕从舒亳仆从舒 丐仂亞仂于舒 亳仍亟亳 Roland Berger Strategy Consultants Vitaliy Boyko Viktoriya Bondarets artner Project Manager Ukrainian Trade Guild Roland Berger Strategy Consultants 仍亠仆舒 仂仄舒从亳仆舒 仂仄舒仆 亰仄亳 亳亠从仂 仗仂 仗仂亟舒亢舒仄 舒亳仂仆舒仍仆亶 仄亠仆亠亟亢亠 仗仂 舒弍仂亠 仂仍仂仆亶 仍礌 从仍ム亠于仄亳 从仍亳亠仆舒仄亳 Elena Lomakina Wrigley Ukraine Sales Director Roman Kuzmich Milk Alliance National key clients manager Wrigley Ukraine 仂仄舒仆 舒弍亠 丐舒礌舒 仂于仆 舒仄亠亳亠仍 亞亠仆亠舒仍仆仂亞仂 从仂于仂亟亳亠仍 仂亟亠仍舒 仗仂 舒弍仂亠 亟亳亠从仂舒 仗仂 仗仂亟舒亢舒仄 从仍ム亠于仄亳 从仍亳亠仆舒仄亳 Colgate Palmolive Roman Babets Tatyana Kovtun Deputy general sales manager Head of key clients department AVK Colgate Palmolive
  • 5. 丕丼弌丐 PARTICIPANTS 丕 亊丐亂弌丐 / 丕豫 丐 / BY THE TYPE OF BUSINESS ACTIVITY BY THE LEVEL OF MANAGEMENT 仂亳亰于仂亟亳亠仍亳 仗仂亟从仂于 仗亳舒仆亳 亳 仂于舒仂于 仗仂于亠亟仆亠于仆仂亞仂 仗仂舒 / 亳亠从仂 仗仂 仗仂亟舒亢舒仄 / Sales director Producers of food and daily use products 仂仄仄亠亠从亳亶 亟亳亠从仂 / Business Director 7 丐仂亞仂于亠 亠亳 / Ratail chains 6 9 11 弌仂弍于亠仆仆亳从 亳 从仂于仂亟亳亠仍 从仂仄仗舒仆亳亶 / 仄仗仂亠 / Importers 30 Company owner and top manager 11 亳亠从仂 仗仂 亰舒从仗从舒仄 / Purchasing director 43 % 亳亳弍仂 / Distributors % 12 仂仄仗舒仆亳亳 仗亠亟仂舒于仍ム亳亠 亠亠仆亳 亳亠从仂 仗仂 舒亰于亳亳 仂亞仂于仂亶 仄舒从亳 / 亟仍 弍亳亰仆亠舒 / Trade Mark Development Director 14 Companies providing solutions for business 17 仆舒仍亳亳从, 从仂仆仍舒仆 / Analyst 仂仆仍舒仆, 仗亠亟舒于亳亠仍亳 24 16 仗仂亠亳仂仆舒仍仆 仂弍亠亟亳仆亠仆亳亶 / Consultants, representatives of professional unions 丕丼弌丐 丐丐 NEGOTIATIONS BOARD PARTICIPANTS 亳仆舒 亠亳从, 从仂于仂亟亳亠仍 仂亟亠仍舒 弌丐 仄亳亳亶 仂仆亠亠于, 从仂于仂亟亳亠仍 仗仂亠从舒 弌丐 个亠-个亟 仆舒仂仍亳亶 亠仄亳亟亠仆从仂, 从仂于仂亟亳亠仍 仗仂亠从舒 弌丐 Dry-Food Irina Lesik, Head of Private Label Department Dmitriy Korneev, Project Manager of Private Label Fresh-food Anatoliy Demidenko, Project Manager of Private Label Dry-Food 弌亠亞亠亶 丿舒于仍从亠于亳, 仂仄仄亠亠从亳亶 亟亳亠从仂 亟舒亟 从, 舒亠亞仂亳亶仆亶 仄亠仆亠亟亢亠, 舒从舒仍亠 Sergeiy Shavlukevich, Commercial Director Eduard Lyashuk, Manager - Groceries supply Department 亠仆亳 仂亞仂亠仍仂于, 亳亠从仂 仗仂 亰舒从仗从舒仄 Denis Pogorelov, Director of Purchasing Department 仍舒亟亳仄亳 舒仆亳仆, 舒仄亠亳亠仍 从仂仄仄亠亠从仂亞仂 亟亳亠从仂舒 仗仂 弌丐 仄亳亳亶 仂于从亳亶, 亠仆亟-仄亠仆亠亟亢亠 弌丐 Vladimir Granin, Deputy Commercial Director for Private label Dmitry Ostrovsky, Private label Brand Manager 舒从亳仄 舒亳于从亳亶, M亠仆亠亟亢亠 仗仂 亰舒从仗从舒仄 弌丐 仄亳亳亶 丐仍仂, 亳亠从仂 从仂仄仄亠亠从仂亞仂 亟亠仗舒舒仄亠仆舒 仆亟亠亶 舒弍仂仍仂仆亶, 舒舒仍仆亳从 仗舒于仍亠仆亳 亰舒从仗仂从 Maxim Marshchivskiy, Purchasing Manager Private label Dmitriy Turlo, Director of Commercial Department Andrey Zabolotny, Director of Purchasing Department 亳仆舒 亠亳仆从舒, 从仂于仂亟亳亠仍 仂亟亠仍舒 亰舒从仗仂从 仗仂 亠 从舒亠亞仂亳礆 舒于亠仍 丐仍亠亶, 从仂于仂亟亳亠仍 仂亟亠仍舒 亰舒从仗仂从 仗仂 仗仂仄. 从舒亠亞仂亳礆 亳从仂亳 舒仍舒仆, 仂亟舒从-仄亠仆亠亟亢亠 弌丐 Irina Leshchinskaya, Director of Purchasing of the Fresh categories Department Pavel Tuley, Purchasing Director for industrial categories Victoria Balan, roduct manager of private labels 仆亟亠亶 仂从仂仗从, 舒舒仍仆亳从 仂亟亠仍舒 仗仂亟从仂于仂亶 亞仗仗 弌丐 Andrew Prokopchuk, Head of the products group Private Label department 丕舒仆亳从亳 仂仆ム Participants are being confirmed 丕舒仆亳从亳 仂仆ム Participants are being confirmed
  • 6. 弌 弌丐乘丱 丕丼弌丐 AMONG REGISTERED PARTICIPANTS
  • 7. 丐乘乘 丕丼弌丐 FEEDBACK FROM PARTICIPANTS 弌亂 丕乘 个丕 FMCG INDUSTRY 仗仂亠仍 仆舒 亠亠 弍仂仍亠亠 于仂从仂仄 仂于仆亠, 仗仂舒亟仂于舒仍 舒仆亳从仂于 于仂从亳仄亳 舒仆亟舒舒仄亳 仗亳从亠仂于, 亳仆仆仂于舒亳于仆仂亶 仗仂亞舒仄仄仂亶, 仆亳从舒仍仆仄亳 亠仆仂- 仍仂亞亳礆亳, 仗亠亟舒于仍亠仆仆仄亳 仗亠亳舒仍亳舒仄亳 亳 于亠仍亳从仂仍亠仗仆仄亳 仂舒仂舒仄亳. 仍仂 仂亠仆 仗亳仆仂 仄仂亟亠亳仂于舒 于仗仍亠仆亳 仆舒仂亳 仗仂亠亳仂仆舒仍仂于 亳仆亟亳亳, 从仂仂亠 仗仂仂 "亰舒亢亞仍亳" 舒仆亳从仂于, 弍仍仂 亳从亠仆仆亠 仗亳仆仂 于亳亟亠 仍ミ莞黍 亞仂亳仄亳 亞仍舒亰舒仄亳, 亰舒仗亳于舒ム亳 亰舒 仗亳从亠舒仄亳 仗舒从亳从亳, 从仂仂亠 亢亠 亰舒于舒 仂仆亳 弍亟 仗亳仄亠仆 亠弍 于 从仂仄仗舒仆亳! 仂亟亠仍仆仂亠 仗舒亳弍仂 仂亞舒仆亳亰舒仂舒仄 亳 亠亟仍舒亶仆亠舒仄 亰舒 舒仄仂亠 亳从亠仆仆仂亳 亳 仂从仂亳, 从仂仂 亳仄 亟舒仍仂 仂亰亟舒! EIGHTH INTERNATIONAL FMCG INDUSTRY FORUM was held at an even higher level and pleased the participants with high standards of speakers, innovative program, unique technologies, presented experts and excellent speakers. It was a pleasure for me to moderate the Debate session with professionals of this industry who truly impressed the participants, it was sincerely nice to see people with their eyes lit taking notes of speakers practices which tomorrow they will apply in their own companies! And a special thanks to the organizers and headliners for the atmosphere of sincerity and openness they managed to create! 仄亳亳亶 亠仂仆仂于 Dmitriy Leonov 舒仄亠亳亠仍 仗亠亟亠亟舒亠仍 Deputy chairman of the board 仗舒于仍亠仆亳 RusProdSoyuz 仂亟弌仂ミ 仄从仂 亟仂从仍舒亟仂于 仗亳从亠仂于 亳 于仂亰仄仂亢仆仂 仆亠仗仂亠亟于亠仆仆仂亞仂 从仂仆舒从舒 仗仂亳亰于仂亟亳亠仍 亠亠亶仍仂仄 仗仂仗仂仍仆亳仍亳 弍舒亰 仆舒亠亞仂 仗亠亟仗亳亳. The capacity of speakers reports of and the opportunity for direct contact between producers and retailers with the manufacturer of retail added to the contacts database of our organization. 仍亠仆舒 仍仂仂于舒 亳亠从仂 仗仂亳亰于仂亟于亠仆仆仂亞仂 Elena Glotova 亟亠仗舒舒仄亠仆舒 Production department director 仂仆亠仆 束个亠 仗損 束Fresh Up損 group FMCG Forum 仄亠仂, 亞亟亠 仆舒亳仆舒亠 仂亟仆亳亠于仂! FMCG Forum place where cooperation starts! 仄舒仆舒 弌于舒亰亠 Irmantas Svazes 亳亠从仂 仗仂 仗仂亟舒亢舒仄 Sales Director Wrigley Ukraine Wrigley Ukraine 仆亠 于亠 仗仂仆舒于亳仍仂, 仗亠亰亠仆舒亳亳 亳 于仗仍亠仆亳 弍仍亳 仂亟亠亢舒亠仍仆亠. 亟亠仄 舒亟 舒于仂于舒 于 于舒亳 仄亠仂仗亳亳 于仆仂于. I liked everything, the presentations and speeches were informative. Well be glad to participate in your events again. 弌于亠仍舒仆舒 亳亳亠仆从仂 Svetlana Kirichenko 从仂于仂亟亳亠仍 亞仗仗 仄舒从亠亳仆亞舒 Purchasing dept. Head of marketing 亳 舒仂亳仄亠仆舒 and assortment group 弌亠 仆亳于亠舒仄仂于 束Avoska損 束于仂从舒損 (仂亳) supermarket chain (Russia) 弌仗舒亳弍仂 亰舒 仗亳亞仍舒亠仆亳亠. 仆亠 弍仍仂 仂亠仆 亳仆亠亠仆仂 仗仂亞仂于仂亳 仂 舒仄亳 亰仆舒从仂仄仄亳 亳 仗仂亰仆舒从仂仄亳 仆仂于仄亳 仗舒仆亠舒仄亳 亳 从仂仆从亠仆舒仄亳. 仂 仂仄亠亳 仂仍亳仆 仂亞舒仆亳亰舒亳 仄亠仂仗亳亳, 仂 磦仍磳 亰舒仍亞仂亶 从仂仄仗舒仆亳亳 Meeting Point. 弌仗舒亳弍仂 亳 亢亠仍舒 于亠亞仂 仆舒亳仍亠亞仂. Thank you for the invitation. It was very interesting to talk with previously met people and meet new partners and competitors. And I want to mention the excellent organization of the event, which is a credit of Meeting Point. Thank you and I wish you all the best. 弌亠亞亠亶 亠舒仆仆亳从仂于 Sergei Grechannikov 仂仄仄亠亠从亳亶 亟亳亠从仂 Commercial Director 丼 弌 CHIBO CIS 亞舒仆亳亰舒亳 仂仄舒 FMCG Industry Forum 于 仂从于亠 仗仂仍舒 仆舒 于仂从仂仄 仂于仆亠: 于亠舒, 舒亰仄亠亠仆亳亠, 仂弍舒仆仂于从舒 于仂 于亠仄 仂弍舒仆亳, 于仗仂仍仆亠仆亳亠 亠亞仍舒仄亠仆舒 仂弍舒仆亳. 亊 亳舒, 仂 于仂仗仂, 亰舒仂仆亠 仆舒 仂仄亠, 仂亠仆 亳仆亠亠仆 亳 于舒亢仆. 丐舒从亢亠 于仂 于亠仄 仂仄舒 弍仍舒 于仂亰仄仂亢仆仂 仗仂仂弍舒 舒亰仆仂亞仂 仂于仆 仍ミ観仄亳, 亰舒从仗亳从舒仄亳, 仗仂亳亰于仂亟亳亠仍礆亳. 仍舒 于仂亰仄仂亢仆仂 仂弍亟亳 亠舒仍仆亠 于仂仗仂 仂亟仆亳亠于舒, 仍亳弍仂 仗仂仍亳 Best practice. 弌仗舒亳弍仂 亰舒 仂仄. Organization of FMCG Industry Forum held in Moscow was at a high level: meeting, location, atmosphere during the event, the implementation of the rules of the meeting. I think that the issues raised at the forum were very interesting and important. Also at the forum there was the opportunity to interact with different levels of people, buyers, manufacturers. There was an opportunity to discuss the real issues of cooperation, or get the Best practice. Thanks for the forum 仍舒亟亳仍舒于 亳仆亢舒仍仂于 亳于亳亰亳仂仆舒仍仆亶 亠仆亠亟亢亠 Vladislav Kinzhalov 仗仂 从仍ム亠于仂亶 Divisional manager of key 亳 仗亠亳舒仍亳亰亳仂于舒仆仆仂亶 and specialized retail 仂亰仆亳亠 PROGRESS (Russia) 弌弌 (仂亳)
  • 8. 丕弌亊 丕丼弌丐亊 个丕 弌ONDITIONS OF PARTICIPATION 亊 丐, 丐 RETAILERS, PRODUCERS AND DISTRIBUTORS 弌丐丕丐 FMCG 丐: OF FMCG GOODS: 弌仂亳仄仂 亟仍 仂亟仆仂亞仂 舒仆亳从舒: 3600 亞仆 弌ost of participation for 1 person): 3600 UAH 弌从亳亟从亳: Discounts: 亟仍 于仂仂亞仂 亳 仗仂仍亠亟ム亳 舒仆亳从仂于 3000 亞仆. for 2nd and each following participant from a company - 3000 UAH 亊 弌丐亊豫乂丱 COMPANIES PROVIDING SERVICES AND SOLUTIONS: 丕弌丕 丿亊: 弌ost of participation for per 1 person: 4500 UAH 弌仂亳仄仂 亟仍 仂亟仆仂亞仂 舒仆亳从舒: 4500 亞仆 Discounts: 弌从亳亟从亳: for 2nd and each following participant from a company - 亟仍 于仂仂亞仂 亳 仗仂仍亠亟ム亳 舒仆亳从仂于 4000 亞仆. 4000 UAH *亠 亠仆 从舒亰舒仆 亠仂仄 弌 *All prices include VAT 舒从亠 舒仆亳从舒 于从仍ム舒亠 于 亠弍: Participation package includes: 仂亰仄仂亢仆仂 舒亳 于 SPEED NETWORKING SPEED NETWORKING participation 仆仂仄舒亳仂仆仆亠 亳 仗亠亰亠仆舒亳仂仆仆亠 Informational and presentational materials of the forum 仄舒亠亳舒仍 仂仄舒 Co鍖e breaks, lunch 仂亠-弍亠亶从亳, 仂弍亠亟 A list of forums participants 弌仗亳仂从 舒仆亳从仂于 仂仄舒 Participation in Negotiations Board 丕舒亳亠 于 亳亢亠 仂仆舒从仂于 丐丐乘 CONTACTS Meeting Point Meeting Point 丕从舒亳仆舒, 01014, 27/2 Lesi Ukrainki Blvd 亞. 亳亠于, 弍仍于舒 亠亳 丕从舒亳仆从亳, 27/2 Kiev 01014, Ukraine 亠仍./ 舒从: +38 044 390 76 70 tel./fax: +38 044 390 76 70 仂 于仂仗仂舒仄 仗舒仆亠从仂亞仂 舒亳: For questions regarding partnership: 从舒亠亳仆舒 仂仍亳从 Ekaterina Golik k.golik@meetingpoint.com.ua k.golik@meetingpoint.com.ua 仂 于仂仗仂舒仄 亟亠仍亠亞舒从仂亞仂 舒亳: For questions regarding registration: 仍亠仆舒 仗亳从仂于舒 Alena Zhupikova a.zhupikova@meetingpoint.com.ua a.zhupikova@meetingpoint.com.ua 从仂于仂亟亳亠仍 仗仂亠从舒: Project manager: 仍亠从舒仆亟 亠仂于 Aleksandr Petukhov a.petukhov@meetingpoint.com.ua a.petukhov@meetingpoint.com.ua