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ThomasVander Wal - InfoCloud Solutions, Inc.
15 November 2010
Taxonomy Bootcamp - Washington, DC
Integrating Folksonomies With
Traditional Metadata
OneView...
Workshop Orientation
Low use can have high value
Validation
Identify Gaps
Fill Gaps
How?
InfoCloud Solutions, Inc. - 2010
The F Word
InfoCloud Solutions, Inc. - 2010
Folksonomy
InfoCloud Solutions, Inc. - 2010
 Folksonomy is the result of personal free
tagging of pages and objects for one's own
retrieval
 The tagging is usually done in a social
environment (shared and open to others)
 The act of tagging is done by the person
consuming the information
Folksonomy: De鍖nition
InfoCloud Solutions, Inc. - 2010
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning, which may
come from inferred understanding of the
information/object.
Folksonomy:Value
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning
People are not so much categorizing, as
providing a means to connect items
(placing hooks) to provide their meaning in
their own understanding.
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
Vocabulary
De鍖nition
Folksonomy Triad
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
De鍖nition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
InfoCloud Solutions, Inc. - 2010
Taxonomy Folksonomy
Business Employees
Object
Taxonomy vs. Folksonomy
InfoCloud Solutions, Inc. - 2010
Taxonomy Folksonomy
Taxonomy & Folksonomy
InfoCloud Solutions, Inc. - 2010
70% of Folksonomy tag
terms not in Taxonomy
J.Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2010
Compensating
Taxonomy Folksonomy
+ Structure - Messy
+ Ef鍖ciency - Dif鍖cult Findability
+ Solid foundation - Slow to emerge
- Resource intensive + Relatively inexpensive
- Not emergent + Emergent by nature
- Dif鍖cult to validate + Continual validation
InfoCloud Solutions, Inc. 2010
Terms Around an Object
Taxonomy Folksonomy
- Ball
- Sphere
- Blue
- #A6437
- Ball (89)
- Circle (63)
- Blue (23)
- Orb (11)
- Sphere (6)
- Gradient (3)
- ToBuy (3)
- Darkblue (2)
- Round (2)
-  26 more
InfoCloud Solutions, Inc. - 2010
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of Terms
Validate
taxonomy
or add to
taxonomy Interest
& watch
Value in
Synonyms &
Unique views
InfoCloud Solutions, Inc. - 2010
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of Terms
Validate
taxonomy
or add to
taxonomy Interest
& watch
Azure
InfoCloud Solutions, Inc. - 2010
 Their OWN use/value 鍖rst
 Add Perspective/Context
 Missing metadata
 EmergentVocabulary
 Personal descriptors
 Re鍖ndability
 Aggregation of information
 Task-based aggregation
 State Interest
 Sociality
Reasons People Tag
Where is it?
Social Bookmarking
Social Software
Applications
SearchSearch
Mainstream Enterprise
Tools
Context
Metadata
Core Elements
Object
Tag
Identity
Ancillary Metadata
 Date Added (last modi鍖ed)
 What Service
 Corpus of tags (co-occurrence)
 Who else tagged
 Role: Publisher / Authority / End user
InfoCloud Solutions, Inc. - 2010
1, 1, 2, 2 ?
Design
= Software Design
= Visual Design
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
Vocabulary
De鍖nition
Device/Service Context
Context1
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
Vocabulary
De鍖nition
Device/Service Context
Context2
Disambiguation
 Spelling
 Tagging Conventions
 Multi-word tag terms
 Mashed-up
 Word delimiters ( _ . - )
Lack of Use From:
 Inconsistent and/or poor interface
 Lack of familiarity
 Personal use value missing
The 4 rings of
enterprise social tools
Tools
Enterprise Social Tool:
Components for Success
Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
Tools Interface /
Ease of Use
Encouraging
Use
Sociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
Moving to Taxonomy
Validation
Identifying Gaps
Filling Gaps
Automate Check
 Validate in taxonomy
 Ensure same understanding
 Identify co-occurrence of other terms
Term Not in Taxonomy
 Useful term easy review
 Repetitive use
 Term in objects or links to objects
 Term in related objects
 Synonym
Term Not in Taxonomy
 Human examination
 Some repetitive use
 Who / Group / Role
 Cyclical
 Other occurrences of the term
Metadata Structures
 Microformats
 XRD / XRI - iTags
 Common Tag Format
Pulling it all Together
InfoCloud Solutions, Inc. - 2010
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
AIM: vanderwal
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud

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Integrating Folksonomies With Traditional Metadata