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3 Ways Smartphones Will
Change Call Centers Forever

September 27, 2012




                              1
The Agenda
1. The State of The Call Center
2. The Top 3 Complaints
3. How the Smartphone Changes the Game
4. Some Industry Examples
5. About Fonolo




                                         2
The State of the Call Center
  Yes, its a multi-channel world, but phone
  support is still the most popular offering.




                                                3
Voice is Still King
  By stage of process




                         Source: Contact Solutions


                                                     4
Voice is Still King
  By complexity of inquiry




                  Source: American Express Consumer Service Barometer


                                                                        5
The Big Problem:
 Customers prefer the phone for
support, but dread the call center
           experience.



                                     6
The Top 3 Pain Points
 What frustrates customers most about call centers?

   1           Phone Menus (12%)


   2
               Waiting on Hold (17%)


   3           Repeating Information (42%)
                        Source: Clickfox Customer Interaction Survey


                                                                       7
The Impact


  1
                More misnav / Zero-outs
                Longer Handle Time
  2
                Higher Cost per Call
                Lower Customer Sat
                Damaged Reputation
  3




                                           8
1
    Phone Menus
 The keypad is inherently limited
 Decades of research and trials
  spent optimizing but
 Still has a very high rate of zero-
  outs and misnavigation


             Solution: Visual Navigation
             Richer interaction
             More flexible
             Build on web / mobile UI paradigms

                                                   9
2
    Waiting On Hold
Queuing is unavoidable, but
 Putting callers on hold is the wrong way
  to do it
 Company pays for open phone line and
 Caller frustration grows


           Solution: Virtual Queuing
              Customer gets a call-back when
               agent is available
              Win-win for caller and company

                                                10
2
    Waiting On Hold
For consumers, the option to
hold their place in a queue and
 go on to do something else is
highly appealing, with 75%
 stating a preference for [it].

                   Global 2011 Consumer
                   Preference Report for
                   Contact Centers




                                           11
3
    Repeating Information
 Callers often have to repeat information
 Agent time wasted waiting for a caller to
  find information
 Agent time wasted trying to communicate
  data


          Solution: Pre-call Questions
             Ask the right questions before
              the call
             Make sure they get to the agent

                                                12
The Impact of Bad Customer Service
How do customers respond to bad service?




   Tell family,         Ask for a         Cease doing          Submit a          Post comments on
   friends, or peers    supervisor /      business with        negative          social networking
   about the            manager           the company          customer sat.     site or consumer
   experience                                                  survey            review site
  Source: Zendesk Infographic http://cdn.zendesk.com/images/blog/Infog.LoyaltyTest%20.png



                                                                                                     13
The cost of bad customer service
Customers share their experiences with the world.




                                  Source: http://onholdwith.com


                                                                  14
We Know The Solutions!


       Navigating      Visual navigation



     Waiting on hold       Call-Back



     Exchanging info   Pre-call questions




        So why are we stuck?
                                            15
Smartphone to the
     rescue!




                    16
Some Case Studies




                    17
To see the rest




                   18
Register for our Free Webinar.
3 Ways Smartphones
                      Thursday,
Will Change Call
                       Sept 27
Centers Forever
                       2pm ET


        Speaker:
        Shai Berger
        CEO, Fonolo



                                  19
Ad

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3 Ways Smartphones Will Change Call Centers Forever - Fonolo Webinar Preview

  • 1. 3 Ways Smartphones Will Change Call Centers Forever September 27, 2012 1
  • 2. The Agenda 1. The State of The Call Center 2. The Top 3 Complaints 3. How the Smartphone Changes the Game 4. Some Industry Examples 5. About Fonolo 2
  • 3. The State of the Call Center Yes, its a multi-channel world, but phone support is still the most popular offering. 3
  • 4. Voice is Still King By stage of process Source: Contact Solutions 4
  • 5. Voice is Still King By complexity of inquiry Source: American Express Consumer Service Barometer 5
  • 6. The Big Problem: Customers prefer the phone for support, but dread the call center experience. 6
  • 7. The Top 3 Pain Points What frustrates customers most about call centers? 1 Phone Menus (12%) 2 Waiting on Hold (17%) 3 Repeating Information (42%) Source: Clickfox Customer Interaction Survey 7
  • 8. The Impact 1 More misnav / Zero-outs Longer Handle Time 2 Higher Cost per Call Lower Customer Sat Damaged Reputation 3 8
  • 9. 1 Phone Menus The keypad is inherently limited Decades of research and trials spent optimizing but Still has a very high rate of zero- outs and misnavigation Solution: Visual Navigation Richer interaction More flexible Build on web / mobile UI paradigms 9
  • 10. 2 Waiting On Hold Queuing is unavoidable, but Putting callers on hold is the wrong way to do it Company pays for open phone line and Caller frustration grows Solution: Virtual Queuing Customer gets a call-back when agent is available Win-win for caller and company 10
  • 11. 2 Waiting On Hold For consumers, the option to hold their place in a queue and go on to do something else is highly appealing, with 75% stating a preference for [it]. Global 2011 Consumer Preference Report for Contact Centers 11
  • 12. 3 Repeating Information Callers often have to repeat information Agent time wasted waiting for a caller to find information Agent time wasted trying to communicate data Solution: Pre-call Questions Ask the right questions before the call Make sure they get to the agent 12
  • 13. The Impact of Bad Customer Service How do customers respond to bad service? Tell family, Ask for a Cease doing Submit a Post comments on friends, or peers supervisor / business with negative social networking about the manager the company customer sat. site or consumer experience survey review site Source: Zendesk Infographic http://cdn.zendesk.com/images/blog/Infog.LoyaltyTest%20.png 13
  • 14. The cost of bad customer service Customers share their experiences with the world. Source: http://onholdwith.com 14
  • 15. We Know The Solutions! Navigating Visual navigation Waiting on hold Call-Back Exchanging info Pre-call questions So why are we stuck? 15
  • 16. Smartphone to the rescue! 16
  • 18. To see the rest 18
  • 19. Register for our Free Webinar. 3 Ways Smartphones Thursday, Will Change Call Sept 27 Centers Forever 2pm ET Speaker: Shai Berger CEO, Fonolo 19