Food and agribusiness marketing week 1
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The document discusses the importance of attitude in life. It quotes Charles Swindoll saying that attitude is more important than facts, past experiences, education, money, failures, successes, or other people's opinions. According to Swindoll, a person has a choice every day regarding their attitude and life is 10% what happens to a person and 90% how they react to it. The document also provides an agenda for a marketing class that includes thinking for the day, introductions, an overview of course materials, a discussion on global food consumption, and an exercise mapping the global food industry.
Food and agribusiness marketing week 1
- 2. Attitude The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes. Charles Swindoll
- 3. Schedule of Activities Thought for the Day Smile Introductions Overview of coursework/syllabus/blackboard What the world eats Exercise: The global food industry
- 4. Smile
- 5. Smile
- 6. Smile
- 7. Smile
- 8. Smile
- 9. Smile
- 10. Exercise Map the Global Food Industry Identify the functions and their roles