Step by step menu writing tips and done-for-you list of powerful menu description words - based on psychological behavioral triggers - which will help you craft a deeply persuasive and mouthwatering menu card.
These secrets will help you grab your clients' attention and make them crave more foods in your menu.
Other interesting details on www.gloriafood.com/blog
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5. 5 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Rice: spicy, basmati, steamed, fried, wild, brown,
sticky, fluffy, puffed, Japanese, golden, Chinese,
Indian, Oriental, soft, grained, short, medium,
long-grain rice
Pizza: rustic, traditional, hearth-baked crust,
homemade (sourdough), dripping mozzarella,
baked, Italian, Mediterranean, vegetarian
6. 6 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Soup: homemade, traditional, creamy,
slow-cooked (chicken soup), crock-pot (chicken
soup), butternut squash soup, vegetable, healthy,
golden, yellow, pumpkin, gourmet, tasty, delicious,
organic, mashed, butternut squash, prepared,
vegan, vegetable soup.
Dips: creamy (avocado dip), sour (cream dip),
3-layer dip (or replace with the desired number)
7. 7 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Vegetables: crispy (crispy shallots), crisp (lettuce),
caramelized, spicy (spicy hummus), buttery (buttery
jack), fresh (salad), roasted (corn, potatoes),
sun-kissed (tomatoes), sweet potatoes, baby
(carrots), fermented (cabbage), grated (ginger),
aromatic (herbs), mashed (potatoes)
Fruits: juicy, satin-smooth, nature's bounty, zesty,
fresh, pureed (pureed fruit such as applesauce),
candied, glace, pitted, seasonal, seedless, organic,
tropical, exotic, locally-grown, garden-fresh,
vitamin-infused (vitamin-infused smoothie with
tropical foods), vitamin-rich
8. 8 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Dessert: crunchy, sweet, savoury, flakey (flakey
apple pie), crumbly (crumbly cheese, crumbly pie),
gooey (gooey fudge), moist (moist chocolate cake),
glazed, spiced (cinnamon spiced tart), sticky (sticky
blueberry muffins), nutty, silky, minty, satin, naked
(cake), bittersweet (chocolate chips), chocolatey
(icing), salted caramel (brownies)
9. 9 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Adjectives related to the food appearance:
Bite-sized, golden, golden-brown, powdered, glazed, sprinkled, drizzled, caramelized, crystalized, frosty,
flambé, glossy,
Adjectives related to the origins of the ingredients:
Authentic + Greek, Peruvian, American, Midwestern, Southwestern, Italian, Sicilian, Spanish, French,
Romanian, Chinese, Vietnamese, Indian, Thai, Mexican, English, German, Dutch, Singaporean, Irish, etc.
Adjectives for plant-based VS meat-based foods:
Low-fat, kosher, gluten-free, vegan, vegetarian, raw, rare, medium-rare, medium or well-done
10. For more menu engineering resources & secrets,
please visit:
www.gloriafood.com/menu-pricing
www.gloriafood.com/menu-engineering-design-tips