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Food Descriptions That
Make You Hungry:
Hypnotic Menu Writing
Tips & Secrets
2 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Chicken: roast (roast chicken), crisp (crisp chicken
wings), grilled, smoked (chicken, breast), tender,
succulent, boneless chicken thighs, skinless
Beef: organic, grass-fed, spicy ground beef,
peppery, lean, aged, spicy, stewed, Angus, other,
own, pickled, poor, potted, tender, prime (prime
beef tenderloin)
3 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Fish: boneless, smoked (salmon), briny (sardines),
crispy, golden, freshwater, saltwater, baked, fried
Snacks: spicy (snacks), toasted (buns), warm (flour
tortilla), soft (pretzels, flour tortilla), baked
(mozzarella sticks)
4 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Cheeses: fresh, dripping mozzarella, melty, fluffy,
airy, creamy, velvety, crumbly, smoky, nuty,
Roquefort, Camembert, Cotija, Chèvre, Feta,
Mozzarella, Emmental, Cheddar, Gouda, Taleggio,
Parmigiano-Reggiano, Manchego, Monterey Jack,
Gorgonzola, Pecorino Toscano, Taleggio, Fontina
d'Aosta, Parmigiano-Reggiano, Mozzarella di Bufala,
Provolone, Asiago, Robiola Piemonte
Sauces: homemade, sweet, hot, spicy, ranch,
milky, creamy, white, balsamic, sticky marinade
(sauce)
5 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Rice: spicy, basmati, steamed, fried, wild, brown,
sticky, fluffy, puffed, Japanese, golden, Chinese,
Indian, Oriental, soft, grained, short, medium,
long-grain rice
Pizza: rustic, traditional, hearth-baked crust,
homemade (sourdough), dripping mozzarella,
baked, Italian, Mediterranean, vegetarian
6 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Soup: homemade, traditional, creamy,
slow-cooked (chicken soup), crock-pot (chicken
soup), butternut squash soup, vegetable, healthy,
golden, yellow, pumpkin, gourmet, tasty, delicious,
organic, mashed, butternut squash, prepared,
vegan, vegetable soup.
Dips: creamy (avocado dip), sour (cream dip),
3-layer dip (or replace with the desired number)
7 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Vegetables: crispy (crispy shallots), crisp (lettuce),
caramelized, spicy (spicy hummus), buttery (buttery
jack), fresh (salad), roasted (corn, potatoes),
sun-kissed (tomatoes), sweet potatoes, baby
(carrots), fermented (cabbage), grated (ginger),
aromatic (herbs), mashed (potatoes)
Fruits: juicy, satin-smooth, nature's bounty, zesty,
fresh, pureed (pureed fruit such as applesauce),
candied, glace, pitted, seasonal, seedless, organic,
tropical, exotic, locally-grown, garden-fresh,
vitamin-infused (vitamin-infused smoothie with
tropical foods), vitamin-rich
8 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Dessert: crunchy, sweet, savoury, flakey (flakey
apple pie), crumbly (crumbly cheese, crumbly pie),
gooey (gooey fudge), moist (moist chocolate cake),
glazed, spiced (cinnamon spiced tart), sticky (sticky
blueberry muffins), nutty, silky, minty, satin, naked
(cake), bittersweet (chocolate chips), chocolatey
(icing), salted caramel (brownies)
9 | How To Use Persuasive Menu Writing Tips
Emphasising appearance, flavour, texture or
method of cooking:
Adjectives related to the food appearance:
Bite-sized, golden, golden-brown, powdered, glazed, sprinkled, drizzled, caramelized, crystalized, frosty,
flambé, glossy,
Adjectives related to the origins of the ingredients:
Authentic + Greek, Peruvian, American, Midwestern, Southwestern, Italian, Sicilian, Spanish, French,
Romanian, Chinese, Vietnamese, Indian, Thai, Mexican, English, German, Dutch, Singaporean, Irish, etc.
Adjectives for plant-based VS meat-based foods:
Low-fat, kosher, gluten-free, vegan, vegetarian, raw, rare, medium-rare, medium or well-done
For more menu engineering resources & secrets,
please visit:
www.gloriafood.com/menu-pricing
www.gloriafood.com/menu-engineering-design-tips

More Related Content

Food Descriptions That Make You Hungry: Hypnotic Menu Writing Tips & Secrets

  • 1. Food Descriptions That Make You Hungry: Hypnotic Menu Writing Tips & Secrets
  • 2. 2 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Chicken: roast (roast chicken), crisp (crisp chicken wings), grilled, smoked (chicken, breast), tender, succulent, boneless chicken thighs, skinless Beef: organic, grass-fed, spicy ground beef, peppery, lean, aged, spicy, stewed, Angus, other, own, pickled, poor, potted, tender, prime (prime beef tenderloin)
  • 3. 3 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Fish: boneless, smoked (salmon), briny (sardines), crispy, golden, freshwater, saltwater, baked, fried Snacks: spicy (snacks), toasted (buns), warm (flour tortilla), soft (pretzels, flour tortilla), baked (mozzarella sticks)
  • 4. 4 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Cheeses: fresh, dripping mozzarella, melty, fluffy, airy, creamy, velvety, crumbly, smoky, nuty, Roquefort, Camembert, Cotija, Chèvre, Feta, Mozzarella, Emmental, Cheddar, Gouda, Taleggio, Parmigiano-Reggiano, Manchego, Monterey Jack, Gorgonzola, Pecorino Toscano, Taleggio, Fontina d'Aosta, Parmigiano-Reggiano, Mozzarella di Bufala, Provolone, Asiago, Robiola Piemonte Sauces: homemade, sweet, hot, spicy, ranch, milky, creamy, white, balsamic, sticky marinade (sauce)
  • 5. 5 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Rice: spicy, basmati, steamed, fried, wild, brown, sticky, fluffy, puffed, Japanese, golden, Chinese, Indian, Oriental, soft, grained, short, medium, long-grain rice Pizza: rustic, traditional, hearth-baked crust, homemade (sourdough), dripping mozzarella, baked, Italian, Mediterranean, vegetarian
  • 6. 6 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Soup: homemade, traditional, creamy, slow-cooked (chicken soup), crock-pot (chicken soup), butternut squash soup, vegetable, healthy, golden, yellow, pumpkin, gourmet, tasty, delicious, organic, mashed, butternut squash, prepared, vegan, vegetable soup. Dips: creamy (avocado dip), sour (cream dip), 3-layer dip (or replace with the desired number)
  • 7. 7 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Vegetables: crispy (crispy shallots), crisp (lettuce), caramelized, spicy (spicy hummus), buttery (buttery jack), fresh (salad), roasted (corn, potatoes), sun-kissed (tomatoes), sweet potatoes, baby (carrots), fermented (cabbage), grated (ginger), aromatic (herbs), mashed (potatoes) Fruits: juicy, satin-smooth, nature's bounty, zesty, fresh, pureed (pureed fruit such as applesauce), candied, glace, pitted, seasonal, seedless, organic, tropical, exotic, locally-grown, garden-fresh, vitamin-infused (vitamin-infused smoothie with tropical foods), vitamin-rich
  • 8. 8 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Dessert: crunchy, sweet, savoury, flakey (flakey apple pie), crumbly (crumbly cheese, crumbly pie), gooey (gooey fudge), moist (moist chocolate cake), glazed, spiced (cinnamon spiced tart), sticky (sticky blueberry muffins), nutty, silky, minty, satin, naked (cake), bittersweet (chocolate chips), chocolatey (icing), salted caramel (brownies)
  • 9. 9 | How To Use Persuasive Menu Writing Tips Emphasising appearance, flavour, texture or method of cooking: Adjectives related to the food appearance: Bite-sized, golden, golden-brown, powdered, glazed, sprinkled, drizzled, caramelized, crystalized, frosty, flambé, glossy, Adjectives related to the origins of the ingredients: Authentic + Greek, Peruvian, American, Midwestern, Southwestern, Italian, Sicilian, Spanish, French, Romanian, Chinese, Vietnamese, Indian, Thai, Mexican, English, German, Dutch, Singaporean, Irish, etc. Adjectives for plant-based VS meat-based foods: Low-fat, kosher, gluten-free, vegan, vegetarian, raw, rare, medium-rare, medium or well-done
  • 10. For more menu engineering resources & secrets, please visit: www.gloriafood.com/menu-pricing www.gloriafood.com/menu-engineering-design-tips