Food escapes
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FoodEscapes is a website that offers unique food tours and experiences in lesser-known areas of Europe. The website allows users to click on a country to view local food specialties, hotels, and flight deals for short getaways focused on food. The marketing plan discusses building customer relationships through email marketing and social media. It aims to drive traffic through search engine optimization, pay-per-click advertising, and partnerships with tourism boards and hotels. Analytics will monitor customer behavior to help optimize the website and campaigns.
Food escapes
- 2. Kavita Kovvalii Sylwia Bukowczan Alessia Rundo Mariana Alc但ntara FoodEscapes www.FoodEscapes.com Travel to luxurious unrevealed FOOD lands in Europe ESCAPE for a little bit to taste the greatest of unknown..
- 3. What is the CONTENT? Website & Marketing Plan WEBSITE Who we are What we do How the website works Numerous offers available right now www.FoodEscapes.com
- 4. 1. BUILDING RELATIONSHIPS Electronic Customer Relationship Marketing E-mail marketing Have Your Say section SOCIAL MEDIA links activity 2. TECHNIQUES SEO , PPC Web traffic AdWords Analytics Marketing Plan www.FoodEscapes.com
- 5. Who are we? Provides unique connection between places and food experiences Recommends an exceptional food offers Specifies the food tradition of infamous, but outstandingly valuable corners of Europe Accommodates in the best Tour the Food locations Finds flights offers to numerous unrevealed destinations in Europe Searches for the best food places around accommodated area www.FoodEscapes.com www.FoodEscapes.com
- 6. CLICK COUNTRY less commercial, more sophisticated areas CLICK FOOD options variety of traditional, local specialities (you can see and read and decide in advance or simply when you get there) CLICK HOTELS offers nearby the greatest FOOD places CLICK FLIGHT pick the weekend date great offers for short stays Really so simple...? ...CLICK... www.FoodEscapes.com
- 7. Iceland Latvia Denmark Poland Moldavia Romania Croatia Slovenia San Marino Luxemburg Lichtenstein ...and many more... ...just one click AWAY... www.FoodEscapes.com
- 8. eCRM Enhance Customer Service and Customer interactions : blogs, newsletter After sales service (customer service) Personalization preferences. Offer personalized individual views based on purchase history and preferences Word of mouth Interactive Web 2.0 applications on our website First time buyers special deals Launch a Reward program in order to identify most loyal customers www.FoodEscapes.com
- 9. E-mail marketing Segmentation and customization of our marketing message (demographic, behavioural, psychographic) Reinforce offer from subject line and call to action Personalize emails. e.g. 'Dear Dave Generate excitement and interest with calls-to-action words: Self-explanatory content informing the reader: Registration Options Available Here or 'Top 5 Food Escapes of the week Add option to share on social media www.FoodEscapes.com
- 10. Great food, great organisation, amazing idea FoodExcapes actually finds the best food places for you! I love food, but never cant be bothered to go through tones of reviews etc... I loved the trip to Moldavia, never thought I would visit there... ;-) Tom, 31, PMO Banking Croatia surprised me! Been there b4 , never realised they ve got so many delicious specialities.. Hats off Tina, 28, PR Officer Outstaaaanding trip to San Marino room, location, easy access to food places, buuuut staff in the restaurant we went to, not too friendly...Mustve been a long day for our waiter... Cheska and Olivier, in their 30s, IT Techs Loved everything, ICELAND - well recommended for all types of fish lovers! Maria, Berna and Matt, Sales Consultants Was ok. Karol, 36, Lawyer www.FoodEscapes.com
- 11. Website Traffic We will actively drive traffic to our website by Focusing on new and useful content, ensuring our site is always updated Ensuring our site has appropriate use of key words Web Analytics to assess which pages and content has the most views, greatest duration and also which have the highest bounce rate Testing the website with small changes to content and positioning to make sure we have the optimum site that will draw people PPC advertising during key times such as pre Bank Holidays, Summer and Winter Holidays Partnerships and reciprocal links and content with our key partners Tourist boards City hotels Flight Providers Key City restaurants Restaurant review companies www.FoodEscapes.com
- 12. Partnerships, reciprocal links and content with our key partners is one of the main strategy objectives. This will lead to access to bookings, new restaurants and exposure from several sources. Key Partners Tourist boards City hotels Flight Providers Key City restaurants Restaurant review companies Partnerships www.FoodEscapes.com
- 13. Google Analytics Analytics will help monitor and assess customer behaviour and what our focus should be on. Can tell us what to focus on Spikes in visits www.FoodEscapes.com
- 14. How did they get to us? Traffic location Will help us focus our campaigns to successfully increase traffic! www.FoodEscapes.com
- 16. Research and Planning Analysis of SEO friendliness of our competitors See Keywords opportunities Planning Website structure www.FoodEscapes.com
- 17. SEO - On Page Using specific keywords for: Content management Meta Tags/Title Tags/Alt tags Optimising Navigational Bar Naming Page links and hyperlinks www.FoodEscapes.com
- 19. SEO Off page Link building (Submit website to SEO friendly directories) Bookmarking Forums Blog Email marketing www.FoodEscapes.com
- 20. Pay per click strategy Google AdWords Creating an Ad using relevant keywords PPC Bidding Set daily budget and maximum CPC PPC Monitoring Analysis of website traffic and ranking www.FoodEscapes.com
- 21. Find me a holiday Food Holiday packages Holiday deals Meatballs Bank Holiday Short break Weekend away Holiday Where to go Food network Adventure Holidays for couples Places to Eat Holiday comparison Turkish delight Holiday Ideas Polish Food Holiday websites Holiday locations Sourdough Food in Europe Plan a Holiday Danish pastry Polish cuisine Swedish meatballs Holiday finder European foods Swedish cuisine Dutch food Compare the market holidays EscapeHoliday Croatian food Romanian food Ukrainian food Latvian cuisine Eastern European food www.FoodEscapes.com
- 23. Analysis and Measuring Website traffic monitoring and reporting Google Analytics Google Webmaster Tool Web performance testing www.FoodEscapes.com
- 25. Facebook - Share posts, pictures, links - Add FB Tab for new offers and competitions Twitter - Tweeting - Following restaurants pages - Engage with new followers Google + - Share posts, pictures, links Linkedin - Update company profile Instagram Pinterest www.FoodEscapes.com
- 26. FoodEscapes www.FoodEscapes.com Your own food adventure...