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Food From the Heart

Amos Heng
Amos Heng

Food From the Heart is an organization in Singapore whose main mission and goal is "To reach out to the less-fortunate and brighten their lives by alleviating hunger through a food distribution programme"

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Henry and Christine Laimer
Introduction Henry and Christine Laimer An Austrian couple who moved from Vienna to Singapore as a second home for 6 years. Both had experience in the field of logistics. Witnessed the amount of bread wastage in Singapore through a local article in the Straits Times. Felt the need to find a solution to the problem that would benefit both the needy and the food shops. Founded Food From The Heart in 2002.
Introduction Christine Laimer Was the main founder of the project as her husband supported her. Began Food From The Heart by persuading many bakeries in Singapore such as Delifrance and Four Leaves to donate their unsold bread to them. Had a strong determination to start this charity project and managed to recruit about 1000 volunteers within 3 months.
Food From The Heart Aims to reach out to the less-fortunate and brighten their lives by alleviating hunger through a food distribution programme and bringing joy through the distribution of toys and birthday celebrations. Many programmes have been set up to achieve this goal such as the bread distribution programme, food goodie bag programme, birthdays from the heart, and toys from the heart programme. Furthermore, self collection centres have been put in place in order to help provide essential food items and other rations on a regular basis.
Beneficiaries 2 groups of beneficiaries: Welfare homes and needy families 151 welfare homes receive a daily bread supply from FFTH Needy individuals and families often include single parent families with the second parent either deceased, serving a jail term or in drug rehabilitation. Some of them also have family members with costly, long-term medical issues, or breadwinners that are unable to work due to illnesses or death.
Bibliography http://www.foodheart.org/ http://bschool.nus.edu/staff/bizteocp/ffthcase.pdf Group members Amos Tan Joshua Ho Evan Tan

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Food From the Heart

  • 2. Introduction Henry and Christine Laimer An Austrian couple who moved from Vienna to Singapore as a second home for 6 years. Both had experience in the field of logistics. Witnessed the amount of bread wastage in Singapore through a local article in the Straits Times. Felt the need to find a solution to the problem that would benefit both the needy and the food shops. Founded Food From The Heart in 2002.
  • 3. Introduction Christine Laimer Was the main founder of the project as her husband supported her. Began Food From The Heart by persuading many bakeries in Singapore such as Delifrance and Four Leaves to donate their unsold bread to them. Had a strong determination to start this charity project and managed to recruit about 1000 volunteers within 3 months.
  • 4. Food From The Heart Aims to reach out to the less-fortunate and brighten their lives by alleviating hunger through a food distribution programme and bringing joy through the distribution of toys and birthday celebrations. Many programmes have been set up to achieve this goal such as the bread distribution programme, food goodie bag programme, birthdays from the heart, and toys from the heart programme. Furthermore, self collection centres have been put in place in order to help provide essential food items and other rations on a regular basis.
  • 5. Beneficiaries 2 groups of beneficiaries: Welfare homes and needy families 151 welfare homes receive a daily bread supply from FFTH Needy individuals and families often include single parent families with the second parent either deceased, serving a jail term or in drug rehabilitation. Some of them also have family members with costly, long-term medical issues, or breadwinners that are unable to work due to illnesses or death.