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Sven Latham
Place Data Explorer
Footfall on the High Street and
its role in Economic Recovery
svenlatham.com @svenlatham
326
Footfall (in outdoor spaces):
Install a camera.
Draw a virtual line.
Count people passing that line.
292
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It's easy.
It's consistent.
Traditionally a decent reckoner of retail sales.
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Long-term declines:
"Excluding Central London, high
street footfall has fallen by around
10% in the last three years"
Portas Review, 2011
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Long-term declines:
Noggin Analysis; Springboard
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No Longer about Retail Trips
Source: Noggin Property Surveys, Chichester
2019
2018
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No Longer Retail
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Crawley Old High Street
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A leap forward in "progress" post-Covid:
Increased proportion of online shopping.
More visits attributed to leisure.
WFH shifting lunch & after-work trade.
More specialised/targeted retail trips.
svenlatham.com @svenlatham
Footfall is not just cameras
"People
Counts"
Time of Day
Noggin Footfall Camera (top) vs Phone Sensor (bottom) comparison: Christmas Lights Switch-on, 2016.
Dashed line was previous week. Event is highlighted.
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Footfall is a baseline in Urban Data discussions.
We need to incorporate these nuances.
Post Covid: more rapid changes.
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Despite all this...
Footfall is still one of the most compelling
measures of performance.
svenlatham.com @svenlatham
Thank you!

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