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This document outlines the objectives, methodology, and limitations of a market survey study on direct-to-home (DTH) cable television services in Sivasagar, India. The objectives are to determine the percentage of people using DTH, examine respondents' views of DTH services, and identify problems faced by DTH subscribers. The methodology includes a market survey using a questionnaire administered to 100 DTH users through personal interviews. Secondary data was also collected from companies and previous research. The limitations include inadequate time, potential bias, and uncooperative respondents.
For mukesh
- 1. SIGNIFICANCE OF THE STUDY<br />Now a days, DTH have a huge market. With the arrival of DTH cable markets are down.<br />OBJECTIVES OF THE STUDY<br />1.??????To determine the percentage of people using DTH in Sivasagar.<br />2.??????To show the respondents view on DTH services.<br />3.??????To show the problems faced by the respondents by subscribing DTH .<br />?<br />METHODOLOGY<br />MARKET SURVEY ON DTH<br /> <br />RESEARCH METHODOLOGY / DESIGN<br />The methodology adopted for eliciting the data required for the study was survey method. It is the overall pattern or framework of the project that will dictate as to what information is to be collected, from which sources and by what procedures.<br />RESEARCH METHOD<br />Research methodology must be classified on the basis of the major purpose of the investigation. In this problem, description studies have been undertaken, as the objective of the project is to conduct the market survey about the services of cell phone companies.<br />DATA COLLECTION<br />The information needed to further proceed in the project had been collected through primary data and secondary data.<br />PRIMARY DATA<br />Primary data consists of information collected for the specific purpose at hand for the purpose of collecting primary data, survey research was used and all the dealers dealing in different brands and their competitors were contacted. Survey research is the approach best suited gathering description.<br />SECONDARY DATA<br />The secondary data consists of information that already exists somewhere, having been collected for another purpose. Any researcher begins the research work by first going through the secondary data. Secondary data includes the information available with the company. It may be the findings of research previously done in the field. Secondary data can also be collected from magazines, newspapers, other surveys conducted by known research agencies etc.<br />AREA OF STUDY<br />The area of the study is cell phone users in Sivasagar town.<br />STATISTICAL TOOLS<br />The statistical tools used in the project are pie-diagram.<br />RESEARCH METHODOLOGY<br />The respondents are cell phone users of various cell phone companies. The survey was carried in the city of Sivasagar with the sample size of 100 cell phone users. The survey was carried out with the help of a structured questionnaire, which helps in accomplishing the research objectives. The respondents by means of personal interview administer this structured ended questionnaire.<br />LIMITATIONS<br />1. Time achieve is considered inadequate to conduct such survey.<br />2. Chances of some biasness could not be eliminated.<br />3. Respondents were non co-operative<br />