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Ford Motor Company - Social Media
- 1. FORD MOTOR COMPANY Steven Perdoch Bryan Zanolini Adam Gradwell Madi Nestor
- 2. Research Protocol Analyzed various websites Ford Corporate website Facebook Twitter YouTube
- 3. Ford Corporate Website Attractive and warm looking Highlights exceptional products Catchy slogan Easy to navigate User-friendly Informative
- 4. Focus on Audiences Consumer Investor Ford Employee Community
- 5. Focus on the Consumer Highlights popular models on the home page Environmentally friendly Ford Showroom Look at cars based on certain criteria Comparison among different models
- 6. Focus on the Employee Website designed for former, current, and future employees Diverse work environment Encourages employees of all ages, cultures, ethnicities, and races Job search and career programs
- 7. Focus on the Investor Investor friendly Devotes an entire page to investors Discloses financial information publicly Provides contact information for different services
- 8. Focus on the Community Great interaction with local communities Education and driving safety Annual fundraisers Teamwork and unity Company and employees get involved
- 9. Areas of Improvement Express how cars are fuel efficient Be Specific Make this information easily accessible Provide opportunity for cross-model New Features comparison Mention social media websites Social Media Facebook, YouTube, Twitter Mission Devote a webpage for the mission Statement statement
- 10. Social Media YouTube Twitter Facebook
- 11. YouTube Simple and effective channel design Good use of Playlists function High quality videos Many different channels for individual products Links to Twitter and Facebook Easily recognizable
- 12. Considerations Provide links in video description for more detail
- 13. Considerations Contact YouTube to find out cost of sponsored videos when searching Ford
- 14. Twitter Clean background design Easy brand identification Has numerous twitters for different products Keep the main Ford Motor Company Twitter up to date and symmetric
- 15. Facebook Maintains Ford logo Over 440,000 likes Provides links to their other websites Allows fans to upload pictures and videos Extremely open and welcoming to users
- 16. Areas of Improvement Open wall policy Allows negative, inappropriate, and unintelligible comments
- 17. Overview - Recommendations Allow all web and social media pages to be interconnected Include some type of mission statement on the official Ford website Enable cross-model comparison Implement a policy to better monitor the Facebook page