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FORE School & University of California offers Marketing Specialization In Big Data Analytics.
- 1. FORE School & University of California offers Marketing Specialization In Big Data Analytics. Universityof California,Riverside and premiere business school of Delhi, FORE School of Management has joined hands to offer a certification program on Data Analytics and Big Data - Marketing Specialization.The programfocusesontechniquesof predictiveanalytics and business intelligence and is unique in many aspects. The program is completely lab-oriented and every analytical model has an accompanying project, where participants work on live data from Industry and not Case Study conditioned data, offering challenges in the process of knowledge discovery like: predicting future demandfora product underuncertainconditions, evaluate customer loyalty, customer life time value and customer acquisitions. Accordingto Prof. Asif Zameer, Program Faculty, The program has been made conceptually simple so that professionals across verticals and irrespective of their academic background science, mathematics, arts or commerce; can easily engage and get tremendous insights into customer behavior and market characteristics to boost top line and bottom line in their respective work places,beyond conventional Business Intel. Big Data technology and services market in India will witness a compounded annual growth rate (CAGR) of 36.3% for the period of 20122017 to reach $191 mn from $40.7 million in CY12, according to senior analyst, IDC India Consulting and Insights Team. Gartner predicts that the expansion of the information economy will produce 4.4 mn tech jobs globally. This growthwill be intensified byamultipliereffect:EachIT jobcreatedbybig data will generatethree more non-IT positions and due to limited number of data experts, only one-third of the demand will be fulfilled. Complexitiesof businesswill call forproactive measures.Anticipatingchange before it happens and as it happenswill be businesscritical factor. Skill sets in Big Data & Analytics shall help organization meet this challenge hence organizations are aligning people, tools and other resources to deliver results. Today large companiesandspecificsectorsmaybe investinginSMAC (Social Media, Mobility, Analytics & Cloud) butwithcloudinfrastructure beingscalable andSaaSmodels(Software-as-a-service) available, MSMEs too are catchingup fast. In order to sustain in this disruptive environment one has to move on frompredictive analyticsandmarketingstrategiestopersuasive marketingcampaigns which is possible withdeepunderstandingof the customersbehaviorpatternandatthe same time having a competitive edge overproductofferingsmentioned Dr. Jitendra K Das, Director & Program Faculty, FORE School of Management, New Delhi. The demand in skills and the complexity of analytics is growing manifold. For example, when a particulare-Retail companysanalyticsteamdiscovers thatsize 8 AdidasRedshoesor the black iPhone 6
- 2. is out of stock in rivals website; it can tweak its discount scheme on the same shoe or phone immediately and save some money. Actionable insight is critical to successful client delivery and top/bottom-line, explained,George Mitra, thought leader and CEO of a leading financial advisory and wealth management company. The Certificate in Big Data and Data Analytics is a 15 credit program with five required courses - CustomerRelationship Management Analytics; Marketing Analytics; Introductory Business Statistics & Statistical Modeling; Data mining and Data Analytics; Capstone Project. The first four courses will be deliveredinIndia at FORE over a 12-week period. The 5th course will be delivered in over a two-week period,atthe Universityof California, Riverside, campus.All participants completing the full 150 hours will be awarded a joint certificate in Big Data and Data Analytics (Marketing Specialization) from University of California, Riverside Extension and FORE School of Management and also automatically become eligibleto directadmission toUCRs9-months Post Graduate Diploma in Management (PGDM) program. GMAT scoresnot requiredhowever participantshave toqualifyinEnglishlanguage by passing TOEFL examination.AfterpassingPGDM,studentscanapplyfor regular jobsinUSA and workthere for a periodof one year on Student Visa.Eligibility for this program is a minimum Bachelor degree. Program commences on 23rd November (Monday), 2015 and Last date for application is 17th November, 2015. For the past three decades FORE has successfully created a niche in the management education and is consistently ranked among the top B Schools of the country including CRISIL with a rating of A***, the highest for educational institute providing post graduate studies. It has also been a preferred destination for the corporate for MDPs and recruitments. More than 120 companies across verticals visited FORE campus this year for placements.