Forever 21
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The document outlines a digital marketing campaign for Forever 21 targeting female college students. The campaign would have students redesign Forever 21 outfits around their college's sports team and share photos on social media for prizes. Winners would receive gift cards, season tickets, and discounts. The campaign aims to increase brand loyalty through an interactive event that connects Forever 21 to the college sports experience. It allocates $297,800 across social media platforms and prizes to promote the campaign and expectations.
Forever 21
- 1. DIGITAL STRATEGY Eunhae Cho
- 2. Contents Target audience Campaign Rules Winner How to promote Budget Expectation
- 3. Target Audience ≒Who? Female college students ≒Why? They are up to date with technology Enjoy fashion
- 4. Campaign To Increase the Loyalty
- 5. Rules 1. Reform fashion products from Forever 21 to design your own out鍖t for a game 2. Take a picture either at a game or at a tailgate 3. Upload it with the hashtag Forever21 and your college name 4. Insert the picture to the Forever 21 Facebook page
- 6. Winner The largest amount of photo retweets A $50 gift card & season tickets to their schools home games The most "Liked" photo 30% off for 3 months & season tickets to their schools home games.油
- 8. Budget Youtube : $25, 000 Twitter : $2,000 Facebook page : $270,000 Prizes : $800 Total : $297,800
- 9. Expectation It is an interactive event that can be held over and over. Making Forever 21 part of the ceremony of college sports, students will enjoy the event more and get familiar with the brand.油
- 10. Thank you