Forget about the Water Cooler Moment, and more about the water cooler.
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The document discusses how the web is no longer just for desktops, but is accessible across many devices like phones, tablets, and televisions. It emphasizes that brands need to reach consumers across different contexts and devices. Content and engagement are more important than the number of fans. Location-based services and responsive design are also discussed as important trends, as is moving away from Flash and Internet Explorer to more modern standards. The future includes apps for televisions and customized streaming content.
Forget about the Water Cooler Moment, and more about the water cooler.
- 3. a segment in a television or radio program that is controversial, shocking, or exciting enough to be discussed the next day, esp. in the workplace.
- 11. THE WEB IS CHANGING.
- 12. ITS NOT JUST FOR THE DESKTOP
- 13. ITS ALL OVER THE PLACE.
- 14. IN YOUR POCKET
- 16. ON YOUR SCREEN
- 18. AND SOON, YOUR TELEVISION.
- 20. BRANDS ARE REACHING OUT IN DIFFERENT WAYS
- 22. CONTENT IS KING, CONTEXT ITS QUEEN.
- 23. MULTI DEVICE
- 24. CONSUMERS ARE STARTING TO USE A WHOLE WORLD OF NEW DEVICES WHEN BROWSING
- 25. THIS IS THE WEB
- 26. THIS IS THE WEB
- 27. DEVICE LAYER THIS IS THE WEB
- 28. THE INCREASE IN MASS, MEANS YOUR WEBSITE NEEDS TO PERFORM ACROSS DEVICES
- 33. THERES NO POINT IN CREATING AN APP WHICH MIMICS YOUR WEBSITE.
- 34. A WEBSITE OPTIMISED FOR DIFFERENT DEVICES CAN DO THE JOB
- 35. ITS CHEAPER
- 37. TAILOR THE EXPERIENCE TO THE CONTEXT ITS BEING DELIVERED IN.
- 40. ITS NOT TOO LATE TO BE EARLY IN MOBILE
- 42. THIS IS THE WEB
- 43. THIS IS THE WEB
- 44. DEVICE LAYER THIS IS THE WEB
- 45. THIS IS THE WEB
- 46. THIS IS THE WEB
- 47. SOCIAL LAYER THIS IS THE WEB
- 52. SOCIAL IS MOBILE
- 53. ITS NOT JUST ON THE DESKTOP
- 54. ACTIVITY.
- 55. UTILITY.
- 56. WONDER.
- 57. FACEBOOK HAS CREATED A WEB WITHIN THE WEB
- 58. USERS ARE ALWAYS LOGGED INTO FACEBOOK
- 60. IT DOESNT MATTER HOW MANY FANS YOU HAVE
- 62. ITS ENGAGEMENT THAT MATTERS
- 63. USE SOCIAL TECH FOR FEEDBACK AND CONVERSATION
- 64. GEO-LOCATION IS THE NEW THING
- 69. KEY MOTIVATION: LOCALITY
- 70. BARS
- 71. RESTAURANTS
- 74. SO WHAT ABOUT THE BROWSER?
- 75. FLASH IS DEAD
- 76. INTERNET EXPLORER IS IN DECLINE
- 78. RESPONSIVE DESIGN MAKES DESIGN WORK BETWEEN DESKTOP, MOBILE, AND TABLET
- 82. AND THE FUTURE?
- 84. APPS FOR YOUR TELEVISION
- 86. ITS COMING IN 2012
- 88. MASS ADOPTION
- 89. SO, THE WATER COOLER?
- 90. THINK ABOUT YOUR CONTENT, AND THE CONTEXT OF HOW A USER IS VIEWING IT.
- 91. COVER THE BASES
- 92. THE MORE PEOPLE THAT CAN SEE YOUR MESSAGE, THE MORE PEOPLE WILL TALK.
- 93. THE WATER COOLER MOMENT.
- 94. thanks for listening to me waffle. im jon, and im co-founder and innovations director for a lovely digital agency called cahoona. cahoona.co.uk twitter.com/jonthebeef
- 95. FIN.