Forrester - X Factor - Scott Rigby v2
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The document discusses customer experience and how it is the "X factor" that makes someone special. It identifies some common problems companies face, such as making sense of customer data, finding and using marketing assets, and delivering continuous experiences across channels. It then provides solutions to these problems, such as using segmentation tools to identify valuable customer audiences, implementing a centralized system for managing assets, and using dynamic delivery tools for optimized omni-channel experiences. The document emphasizes that great customer experiences are about making people feel something through interactions with a brand.
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The document outlines Adobe's Digital Planning Day presentation which discusses how marketing has changed in recent years and the need for personalized, relevant, and real-time marketing across channels to meet business and customer expectations. It introduces the Adobe Marketing Cloud and its capabilities for analytics, content management, personalization, and how core services allow for integrated data, profiles, audiences and more to deliver coordinated experiences across solutions.The Race to Marketing Mastery
The Race to Marketing MasteryChris Haleua
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Recent Books like Outliers and Talent is Overrated have described a 10,000 hour path of deliberate practice before mastery can be achieved in any field. We will spend one of those hours expanding on the 3x3 framework from last years Hero Conference to show how it is actually a pattern of patterns. Through the lens of the 3x3 we will segment performance for the most important object types and prioritize opportunities for various optimization techniques beyond bidding. Together we can refine of our advertising and data storytelling skills faster than our competitors and win the race to marketing mastery.Adobe : Comment toucher la meilleure audience possible gr但ce une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible gr但ce une DMP - Prog...Christophe Lauer
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Le support de mon intervention Programmatique Expo Paris au sujet des DMP, avec Adobe Audience Manager.EN_Brochure_Adobe_Marketing_Cloud_2015
EN_Brochure_Adobe_Marketing_Cloud_2015Olivier BINISTI
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This document provides an overview of Adobe Marketing Cloud and its capabilities. It discusses how Adobe Marketing Cloud combines creative content with data and analytics to provide digital marketing solutions. It outlines the 8 marketing solutions and 7 core services that are part of Adobe Marketing Cloud, including capabilities like analytics, campaign management, experience management, and audience profiling. The document also provides examples of how marketers can use Adobe Marketing Cloud for tasks like mobile engagement, data-driven marketing, cross-channel campaigns, and delivering personalized experiences.Becoming an Experience Business
Becoming an Experience BusinessJamie Brighton
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The document discusses how companies are becoming experience businesses and focusing on digital transformation and customer experiences. It notes that customer experience leaders significantly outperform the market and experience is increasingly important for companies. The document advocates for focusing on delivering personalized, consistent experiences across channels through streamlined content workflows and a connected digital platform.On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonNatasha Preocanin
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1. Marketing needs reinvention to keep up with changes in consumer behavior driven by new digital technologies and channels.
2. Understanding digital trends like the rise of mobile devices allows marketers to stay ahead of their customers' shifting preferences.
3. Effectively utilizing digital marketing technologies can help companies gain a competitive advantage and superior performance by personalizing experiences, testing approaches, and meeting consumers across all channels.The Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeEdge Global Media Group
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Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use Digital Index Reports to benchmark sectors and companies for awesome results!Leveraging Data To Master Customer Experience - Patrick Tripp, Adobe
Leveraging Data To Master Customer Experience - Patrick Tripp, AdobeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Forrester - X Factor - Scott Rigby v2
- 1. 息 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. CUSTOMER EXPERIENCEis the X factor SCOTT RIGBY | ADOBE INDUSTRY STRATEGY /rigbyscott @rigbyscott
- 2. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The X Factor 2 THAT MAKES SOMEONE CANNOT DESCRIBEA QUALITY THAT YOU VERY SPECIAL
- 3. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 4. 息 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What Makes a Great Experience?
- 5. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5 It takes time and skills to identify where to start and which data is relevant for key customer segments. Problem: Its hard to make sense of all of the data that I have available and determine what has value
- 6. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6 Solution: Start with the segments you know, map these to digital behaviour and then advance to a tool that help identify interesting audiences for you. Build a Segmentation Plan
- 7. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 Its difficult to find and use assets, which are located in multiple repositories, and stuck on users local hard drives. Problem: I cant find the assets I need to do my job
- 8. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 息 2015 Adobe Systems Incorporated. All Rights Reserved. Agency Creative Designer Marketing Line of Business Solution: Centralised access & and streamlined collaboration on work-in- progress and final digital assets. Centralised Operations & Management
- 9. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9 Source: Global Markets Research 2014 Interactive shop windows (Sportsgirl) Targeted offers directly to smartphone (Macys) 9 Inefficient tools for omni-channel delivery, can make measurement, content delivery & optimization challenging. Problem: Im struggling to seamlessly deliver continuous experiences across online & offline channels
- 10. 息 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 息 2015 Adobe Systems Incorporated. All Rights Reserved. Solution: Continuous & dynamic delivery of mobile optimized, interactive experiences across customer-facing channels Dynamic & Rich Media Delivery
- 11. 息 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What Makes a Great Experience?
- 12. 息 2014 Adobe Systems Incorporated. Content Produced by Adobe Value Positioning Team. All Rights Reserved. Adobe Confidential. Ive learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou
- 13. 息 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13 Thank you! /rigbyscott @rigbyscott