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Forresters Webinar  05.13.2010
Valueshore
Euan Davis
Principle Analyst
Forrester Research
September, 2009
Talking points
      Recessionary pressure continues to dominate IT
       spending
      New ways of contracting emerge linked to sourcing
       maturity
      Firms seek common service essentials from globally
       configured sourcing deals
      Offshoring no longer just equals India but many
       European minds fixate on the Indian pure-plays
      Clients seek to reduce risk and investigate near-
       shore options closer to home

3   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Agenda

      Why executives need global delivery strategies
      Firms move nearshore to solve offshore issues
      Spain emerges as a credible offshore destination




4   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Europeans vote with their wallets



                                                                             Desire to increase
                                                                              applications and
                                                                               infrastructure
                                                                                outsourcing



                                                                           Watch for a surge in
                                                                            leveraging global
                                                                             service delivery




5   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Understanding Global Delivery


           Integrating rich domain expertise, broad
            technical skills, and project management
            discipline across a network of low-cost
            locations through consistent and robust
            processes, tools, and infrastructure to
            maximize the timely delivery of superior IT and
            BPO solutions




6   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Service scope sticks on application work




7   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.

                   August 2009 How Europeans Tune Global IT Service Delivery Models
Agenda

      Why executives need global delivery strategies
      Firms move nearshore to solve offshore issues
      Spain emerges as a credible offshore destination




8   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
The changing offshore location dynamics

          Many countries are jumping on the offshore
           bandwagon as an economic development strategy
          But just because the Economics Minister says its an
           offshore location does not make it so
          Country assessments focus on government stability
           and infrastructure quality
          But not important issues like cultural affinity for
           offshore work and the scale and health of
           indigenous vendors


9   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Aggressive blends exacerbate internal risks
 External risks                             External risks compound internal risks          External risks

     Time zone                                 Lack of governance                             Vendor
     differences                               Lack of management                             stability
                                               Weak IT processes/outsourcing process
                                                maturity (requirements gathering, change    Cultural and
    Country                                                                                  language
                                                management, specification writing,
 infrastructure                                                                             differences
                                                testing/QA, SLAs, documentation)
                                               Internal customers unprepared for the
 Management                                     rigidity of the outsourcing relationship    Governance
  challenges                                   Improper project selection
                                               Unrealistic expectations
                                               No recognition that vendors lack business    Distance to
      Security                                  knowledge                                      vendor



 Source: Forrester Research
10   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
European firms seek nearshore skills

       Some countries are more mature than others
                  Mature nearshore delivery hubs in Eastern Europe
                  Russia rich in software development expertise
                  Spanish industry expertise
       Many European service providers focused on Poland
                  Pure plays have gone further East
       What counts in deciding a nearshore location
                  Country stability; infrastructure quality, cultural affinity
                   and the quality of local labour count
       What about Spain?
11   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Agenda

       Why executives need global delivery strategies
       Firms move nearshore to solve offshore issues
       Spain emerges as a credible offshore destination




12   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Skills, scale and location underpin Spains appeal

       Large skilled IT labour pool
                  Check out the ratios
       Industrialized software factories
                  Check out how the rates compare
       Domain expertise
                  Check out the large firms punching above their weight
       Potential to scale with Latin America
                  Spain/Latin American delivery model offering skilled
                   pool

13   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
IT salaries feed lower rates




14   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Graduates feed a large local IT labour Pool




15   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Which firms should consider a move to Spain

       Spain as an alternative to India
                  Make an inventory of current applications
                  Document current best practices
                  Pilot applications with the right critical mass
                  Invest in the business analyst function
       Spain as a source of complementary skills
                  Specific functional process expertise
                  Investigate the industry and IT service capabilities
                  How can the model scale through Latin America

16   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Spain as an alternative to India? Decision steps




17    Entire contents 息 2009 Forrester Research, Inc. All rights reserved.

     February 2009 Complementing India With Nearshore Strategies: Spotlight On Spain
Spain as a source of complementary skills?


        Do your internal preparation
        Make sure you have a
         transformation roadmaphow
         you will move
        Make sure you have sufficient
         sourcing deal governance
        Operational control of the
         nearshore service delivery
         model


18   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Focus on the site visit and locality for success

       Site visits are an essential part of the sourcing
        process
                  Meet them on Spanish soil
       Leverage the regional autonomy
                  Offers negotiation levers on business tax rates
                  Drive discounts on a deal with location rebates
       Seek out local support organizations
                  For advice and back up
                  Value shore team; Invest in Spain

19   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
If you remember nothing else

                                Global delivery is used in most large
                              1 outsourcing deals


                              2 European firms need nearshore options


                                Spain offers a credible nearshore
                              3
                                destination



20   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Thank you
         Euan Davis
         eudavis@forrester.com


         Complementing India With Nearshore Strategies:
         Spotlight On Spain:
         http://www.forrester.com/Research/Document/0,7211,46904,00.html


         Value Shore
         valueshore@valueshore.org

         www.valueshore.org

21   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
Final Questions, Comments, Discussion?




22   Entire contents 息 2009 Forrester Research, Inc. All rights reserved.

More Related Content

Forresters Webinar 05.13.2010

  • 3. Talking points Recessionary pressure continues to dominate IT spending New ways of contracting emerge linked to sourcing maturity Firms seek common service essentials from globally configured sourcing deals Offshoring no longer just equals India but many European minds fixate on the Indian pure-plays Clients seek to reduce risk and investigate near- shore options closer to home 3 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 4. Agenda Why executives need global delivery strategies Firms move nearshore to solve offshore issues Spain emerges as a credible offshore destination 4 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 5. Europeans vote with their wallets Desire to increase applications and infrastructure outsourcing Watch for a surge in leveraging global service delivery 5 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 6. Understanding Global Delivery Integrating rich domain expertise, broad technical skills, and project management discipline across a network of low-cost locations through consistent and robust processes, tools, and infrastructure to maximize the timely delivery of superior IT and BPO solutions 6 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 7. Service scope sticks on application work 7 Entire contents 息 2009 Forrester Research, Inc. All rights reserved. August 2009 How Europeans Tune Global IT Service Delivery Models
  • 8. Agenda Why executives need global delivery strategies Firms move nearshore to solve offshore issues Spain emerges as a credible offshore destination 8 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 9. The changing offshore location dynamics Many countries are jumping on the offshore bandwagon as an economic development strategy But just because the Economics Minister says its an offshore location does not make it so Country assessments focus on government stability and infrastructure quality But not important issues like cultural affinity for offshore work and the scale and health of indigenous vendors 9 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 10. Aggressive blends exacerbate internal risks External risks External risks compound internal risks External risks Time zone Lack of governance Vendor differences Lack of management stability Weak IT processes/outsourcing process maturity (requirements gathering, change Cultural and Country language management, specification writing, infrastructure differences testing/QA, SLAs, documentation) Internal customers unprepared for the Management rigidity of the outsourcing relationship Governance challenges Improper project selection Unrealistic expectations No recognition that vendors lack business Distance to Security knowledge vendor Source: Forrester Research 10 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 11. European firms seek nearshore skills Some countries are more mature than others Mature nearshore delivery hubs in Eastern Europe Russia rich in software development expertise Spanish industry expertise Many European service providers focused on Poland Pure plays have gone further East What counts in deciding a nearshore location Country stability; infrastructure quality, cultural affinity and the quality of local labour count What about Spain? 11 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 12. Agenda Why executives need global delivery strategies Firms move nearshore to solve offshore issues Spain emerges as a credible offshore destination 12 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 13. Skills, scale and location underpin Spains appeal Large skilled IT labour pool Check out the ratios Industrialized software factories Check out how the rates compare Domain expertise Check out the large firms punching above their weight Potential to scale with Latin America Spain/Latin American delivery model offering skilled pool 13 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 14. IT salaries feed lower rates 14 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 15. Graduates feed a large local IT labour Pool 15 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 16. Which firms should consider a move to Spain Spain as an alternative to India Make an inventory of current applications Document current best practices Pilot applications with the right critical mass Invest in the business analyst function Spain as a source of complementary skills Specific functional process expertise Investigate the industry and IT service capabilities How can the model scale through Latin America 16 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 17. Spain as an alternative to India? Decision steps 17 Entire contents 息 2009 Forrester Research, Inc. All rights reserved. February 2009 Complementing India With Nearshore Strategies: Spotlight On Spain
  • 18. Spain as a source of complementary skills? Do your internal preparation Make sure you have a transformation roadmaphow you will move Make sure you have sufficient sourcing deal governance Operational control of the nearshore service delivery model 18 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 19. Focus on the site visit and locality for success Site visits are an essential part of the sourcing process Meet them on Spanish soil Leverage the regional autonomy Offers negotiation levers on business tax rates Drive discounts on a deal with location rebates Seek out local support organizations For advice and back up Value shore team; Invest in Spain 19 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 20. If you remember nothing else Global delivery is used in most large 1 outsourcing deals 2 European firms need nearshore options Spain offers a credible nearshore 3 destination 20 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 21. Thank you Euan Davis eudavis@forrester.com Complementing India With Nearshore Strategies: Spotlight On Spain: http://www.forrester.com/Research/Document/0,7211,46904,00.html Value Shore valueshore@valueshore.org www.valueshore.org 21 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.
  • 22. Final Questions, Comments, Discussion? 22 Entire contents 息 2009 Forrester Research, Inc. All rights reserved.