際際滷

際際滷Share a Scribd company logo

Fortis Marathon Rotterdam[1]

Download as PPT, PDF
Klaus Hoven
Klaus Hoven

The document summarizes the analysis of the website for the Fortis Marathon Rotterdam. It outlines the main goal of informing target groups about the event. It describes the key sections and information provided on the website, including sponsors, courses, participants, and news. Areas for potential improvement are identified, such as streamlining content and increasing mobile and digital communication strategies.

1 of 8
Download to read offline
Fortis Marathon Rotterdam Victor Kwinkelenberg Annemijn Lagas
In this presentation Website analysis Competition Digital media communication
Website analysis Current website Web statistics main target groups Information Easy to find on : Google, Yahoo, MSN and Altavista Information refreshed Audiovisual content Visitors participation Contact Upload posibilities Community Sharing information Goal The main goal of the website of the Fortis Marathon Rotterdam is to inform the target group about the event
Structure of the website Volunteers Contact Organisation Sponsor and partners Information Sponsors Business Marathon Results 2007 Results AD 5K Run RTV Rijnmond Run (10K) Course Medical information Marathon SportExpo Marathon SMS-Service Photos Drink Posts ChampionChip ABC Participants information Contest regulations General conditions Fortis youth run Business Marathon Business Runner Marathon AD 5K Run RTV Rijnmond Run The marathon Register Calendar Road to Rotterdam Goal: youth sport funding Business run Fortis Youth run AD 5K Run RTV Rijnmond Run The marathon Event News letter News News Links Did you know! Rotterdam Hotel packages Pasta party The story of Honor stage Program General Links English/Dutch Sponsors Video Calendar Headlines Home
Competition Marathon of Amsterdam More foreign languages Use could me more customer orientated Marathon of Eindhoven Interesting links on homepage Homepage is too long
Improvement Selection of different runs Less information on the website Digital Media Communication Mobile communication
Digital Media Communication Goal Targetgroup Amateur runners Products Video
Questions ?

More Related Content

Fortis Marathon Rotterdam[1]

  • 1. Fortis Marathon Rotterdam Victor Kwinkelenberg Annemijn Lagas
  • 2. In this presentation Website analysis Competition Digital media communication
  • 3. Website analysis Current website Web statistics main target groups Information Easy to find on : Google, Yahoo, MSN and Altavista Information refreshed Audiovisual content Visitors participation Contact Upload posibilities Community Sharing information Goal The main goal of the website of the Fortis Marathon Rotterdam is to inform the target group about the event
  • 4. Structure of the website Volunteers Contact Organisation Sponsor and partners Information Sponsors Business Marathon Results 2007 Results AD 5K Run RTV Rijnmond Run (10K) Course Medical information Marathon SportExpo Marathon SMS-Service Photos Drink Posts ChampionChip ABC Participants information Contest regulations General conditions Fortis youth run Business Marathon Business Runner Marathon AD 5K Run RTV Rijnmond Run The marathon Register Calendar Road to Rotterdam Goal: youth sport funding Business run Fortis Youth run AD 5K Run RTV Rijnmond Run The marathon Event News letter News News Links Did you know! Rotterdam Hotel packages Pasta party The story of Honor stage Program General Links English/Dutch Sponsors Video Calendar Headlines Home
  • 5. Competition Marathon of Amsterdam More foreign languages Use could me more customer orientated Marathon of Eindhoven Interesting links on homepage Homepage is too long
  • 6. Improvement Selection of different runs Less information on the website Digital Media Communication Mobile communication
  • 7. Digital Media Communication Goal Targetgroup Amateur runners Products Video