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Foursquare

 1.21.10
SOCIALmedia



its changing the way we all communicate....
SOCIALmedia



its changing the way we advertise...
WHAT IS IT?
鴛岳s the migration of human social behavior online.



鴛岳s the new happy hour
鴛岳s                                           As big as the Super Bowl Audience


                                               EVERYDAY!
50MM+ Active Facebook Users Everyday. Source: Facebook
鴛岳s   HERE TO STAY
but somethings


MISSING
online remains

VIRTUAL
the physical link between social media and

IN-PERSON
isnt there
NOW    until


enter the missing link...
Foursquare 100121155044 Phpapp01
Foursquare is a location based service social
networking game. translation
its a game that you play with your friends
that uses your phones GPS which rewards
you for exploring cities
answering

WHERE       are you RIGHT NOW...
250,000 active users

GROWING           60% month over month
with a

GLOBAL   reach
GET OUT
explore. share. compete.
hows it

WORK?
Travel. Check-In. T friends.
                   ell
+5 pts: Discovering a new place
         +2 pts: Going out 2 nights in a row
         +4 pts: 4 stops in a night
         +6 pts: Bringing 6 friends




Earn points
whats the point for USERS?




WHY
Crunked: Discovering a new place

            Superstar: 50 di erent check-ins

            Player Please!: Check-in with 3 of opposite sex




鴛岳s about competition
Where are your friends right now?
           What did your friends do this weekend?
           Who were your friends hanging out with?
           Friend recommendations... what is this place?
           Whats the hot-spot around me right now?




鴛岳s about friends
鴛岳s about promotions
Disclaimer: Long weekend




鴛岳s about analytics
鴛岳s about the inside scoop
1st check-in gets a free coke
              Show us your 5th check-in, get free appetizer
              Mayor gets a free beer




鴛岳s about loyalty rewards
whats the point for restaurants?




WHY
鴛岳s about driving in-store visits
I dont want to lose these!




鴛岳s about creating loyalty
WOM
its about.....
How many people are checking into your establishment?
           Where were these people before?
           Where do they go after your establishment?
           What does the cycle of tra c look like?
           How is the cycle of tra c a ected by check-in promotions?




鴛岳s about analytics
鴛岳s easy
Did we mention its




FREE                  for now...
DOWNLOAD
the widget for your website
put foursquare postings everywhere
PROMOTEin-restaurant. online. outside
but before ANYTHING

DOWNLOAD IT
learn by immersion
Follow me on Twitter: @christu
    Add me as a friend on facebook: /ctu
DONT add me on foursquare because Ill crush you!

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Foursquare 100121155044 Phpapp01