Foursquare
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This document discusses location-based services and the geosocial networking app Foursquare. It provides an overview of how Foursquare works for both users and businesses. Key points include: - Foursquare allows users to "check in" at locations and see who else is there. It provides recommendations and allows users to earn points and badges. - Businesses can claim their venue, see analytics on customers, and offer special deals ("specials") to loyal Foursquare users like the Mayor who checks in most. - The document provides tips for businesses on how to use Foursquare effectively, including using specials, analytics, reviews, and insider tips to engage customers.
Foursquare
- 1. Location-Based ServicesWhy it mattersDan Elder, MKMPNew Media Advisordan.elder@topsarge.comhttp://topsargebusinesssolutions.com
- 3. Whats New?Smartphone and either GPS or cell phone towers
- 4. Geosocial NetworkingGeosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.
- 5. Location-based ServicesLocation Based ServicesMaps & NavigationTracking ServicesMaps & NavigationApplicationMaps
- 6. Routing
- 8. Friends and Family Finder
- 9. Traffic
- 10. Vehicle Tracking
- 11. Yellow Pages
- 12. City Guides
- 16. The Magic of Foursquare4 million users (up from 170k late 2009)20,000 new users a dayBloomberg, Nov 11, 2010
- 17. Humor (Laugh)
- 18. 4sq In a NutshellFoursquare lets users check in using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.
- 19. The Users ViewThe User Experience
- 20. Its Starts with an App
- 21. Check In
- 22. Share LevelsShare with no oneShare with Foursquare Friends (Only)Share with Twitter/Facebook friends
- 23. Get Points, win Badges
- 24. Some Badges
- 25. The MayorFoursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.
- 26. Humor (Giggle)
- 27. Add a VenueCredit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html
- 28. Business Sense
- 29. 7 Essential TipsBusiness Tips:Get listed, at the very least.
- 30. Use and promote the specials.
- 31. Check your analytics and data.
- 32. Encourage people to post reviews.
- 33. Use the charity angle.
- 34. Find out how you can improve.
- 35. Give insider tips to Foursquare users.The Power of the Special
- 36. Types of SpecialsMayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!") Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!") Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!") Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!")
- 37. Humor (Haha)
- 39. Bringing in the Business
- 40. Not just Locals
- 41. Write these DownWhat to do Next
- 42. Claim YOUR venue
- 43. Use 4sq Tools
- 44. Foursquare AnalyticsThere is no charge for analytics on foursquare
- 45. The new Power App?
- 46. Facebook Places EmergesAllfacebook.com, Nov 11, 2010
- 47. Still Humor
- 48. Questions?We Got AnswersDan Elder, Social Media Advoate (dan.elder@topsarge.com)http://www.topsargebusinesssolutions.com (254) 853-4410