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About us
Foxyeve is an designer brand for women footwear in India,which
provides most sort after and exotic range of high fashion footwear for
fashion freaked, forward looking & free thinking women. Our brand is an
epitome of grace, elegance, sensuality & poise. Shoes are specially
designed and crafted to illuminate a women's inner character, mood &
feminity.
What We Are Offering:
Foxyeve offers high end fashion footwear to fashion freaked, forward looking and free
thinking women. Our brand is an epitome of grace, sensuality, elegance and poise. Our online
shop is stocked with handpicked vintage and a highly curated selection of upcoming trendy
footwear, giving you a truly breathtaking experience that simply redefines fashion.
Our Vision:
Our vision serves as the framework for our Roadmap in this Shoe Industry and guides every
aspect of our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth. We look forward to continue to grow in footwear
industry and offer best value, highest degree of satisfaction to our customers.
Introduction

• Wide variation & exclusivity of designs in every heel, wedges, flat, bridal category
.
• Foxyeve's main focus will be on bridal footwear as no one is doing this business in country.
• Introduction of company owned company operated showrooms.
• Full Sales support to every franchise.
• Introducing shoe & bag spa (laundry) service which is first of its kind in whole country by an
footwear company.
• Provide training & recruitment of staff in the outlet.
• Competitive margins to every franchise in order to retain trust & confidence of the franchise
and to sustain the franchise for longer period of time.
• Customer facilitation until transaction is completed using live chat, dedicated
customer support desk & on door delivery.
Why Foxyeve?

• Foxyeve is a mix of both online and offline physical platform for selling high
fashion ladies footwear.
• Online customers would have choice of making payment through debit cards,
credit cards & internet banking .
• Foxyeve also offers “pay on delivery” service at customer’s door step.
Franchise Online Trading
Portal
Store/
Wholesellers
Corporates, Referral
agents, institutions
Unit
Franchisee
On-line
customers
Foxyeve
Foxy Location
Foxyeve’s Business Model

Goals of Foxyeve-
• Foxyeve plans to open its own 5 company owned company operated stores in
punjab region by end of october month in Chandigarh, Jalandhar. Patiala, Amritsar
& Ludhiana.
• Foxyeve is planning to open 35 franchise across pan india in major cities by the end
of this finacial year.
Foxyeve’s Roadmap to Success

COCO Model of company in Punjab Region
Product Sheet
Total Number of Styles in 1 coco model 90
Total Number of Pairs ( No of Styles X 24 Pairs) 2160
Cost of 1 COCO model (USD)
Average Cost of 1 Pair $23
Total Cost of 2160 Pairs $49,680
Infrastructure Cost $15,873
Rent & Electricity $4207
Staffing $619
Miscellaneous $317
Total Cost $70696
Revenue Sheet (USD)
Average Selling Price of 1 Pair $61
Revenue from 2160 Pairs ( 2160 x 61) $1,31,760
Profit Sheet (USD)
Total Cost of 1 COCO Model $70,696
Total Revenue of 1 COCO Model $1,31,760
Profit of 1 COCO Model $61,064
Profit for 5 COCO Model $3,05,320
Break Even Point: In order to achieve break-even point, a Franchise needs
to sell only 1160 pairs out of 2160 pairs of Total Stock
Please note stock will be changed after every 2-3 months
Secret To Our Success Part-1

Target cities for Franchise across PAN
India-
New Delhi
Srinagar
Amritsar
Jaisalmer
Jaipur
Agra
Ahmadabad
Mumbai
Calcutta
Nagpur
Hyderabad
Panaji
Banglore
Cochin
Pondicherry
Chennai
Imphal
Kanpur
Secret To Our Success Part-2

FRANCHISE : To start up an franchise $ 11905 USD is required which will ensure profitable margins to the
franchise.
A person or a company representing our franchise will take pleasure in representing the allocated area and in
return give
sale commitment as per company policies. Shop/Store is mandatory for investing in franchise. And the total
investment
would be $ 31747 USD. Also they will be given the right to develop franchise network or retail outlets. Foxyeve
will provide
back-end support and training to all franchisees and to further gear up it will help them in setting online
portal
(e-commerce store) on foxyeve.com.
UNIT FRANCHISE : with an franchise $ 2778 USD is required a person can start a new business in which
foxyeve will provide back-end support and training to all unit franchises & to further gear up it will help them
in setting up their online portal (E-commerce store) on foxyeve.com which will help them generate additional
profitable revenues.
Foxyeve’s Franchise Fees-
Secret To Our Success Part-2 Contd.

• One of most prolific advantage we are having is our product range. As per our
market survey, major players in India like Catwalk, Metro, Heelz etc does not have
this much of exclusivity.
• We have competitive edge over our competitors in price mix. Competitive pricing
along with superior quality are our major factor to drive us through.
• Unit franchise is our main strong concept in which common household person can
operate our brand’s product & will increase our sale along with quick promotion
of our brand across Pan India.
• Shoe & Bag laundry service will provide an extra boon to our brand name as no
one is doing this in the country.
• Stock replenishment is our biggest asset as we will keep changing our stock after
every 2 month. This will provide an edge to our brand against our competitors.
• Company’s online and offline model for selling its product is first ever idea ever
been introduced in the country by any footwear company.
• Response which we are getting from the market is phenomenal. We have
approximately 50000 thousand likes on Facebook. Our Alexa Ranking in the
country is 25000. Certain keywords like ‘Designer Footwear’, ‘bridal footwear
india’, ‘buy online heels’ etc puts us on top of Google search beating all major
player of online trading company like ‘Jabong’, ‘Myntra’ etc.
What gives us confidence

Foxyeve - value proposition to franchise, Super Stockiest, Whole sellers etc.:
– Introduction of new and exclusive designs after every 3 months.
– Lucrative margins to franchise.
– Low investment & Competitive pricing.
– Additional footfall and sell opportunities.
– Training to staff member about footwear & Company owned Billing Software.
– Monthly Review meeting with concerned parties.
– After Sale services like change of footwear or repair in case of any quality problem.
– Customer’s Care Help Desk.
What’s in it for the Franchise?

• Franchise
• Unit Franchise
• Super Stockiest
• Page -3 Models/Business Women
• Whole sellers/Traders
• Fashion Sophistic Females/ Kitty Party Women
• College Girls/ High School Girls
Customer Profile

1. Educational Institutions
2. Corporate and SMEs
3. Fashion Magazines
4. Beauty Parlor/Club Parties
5. Online promotion
6. Referral agents – Individuals
7. Paid Ads in Leading Daily Newspaper
8. Events & Seminar
Customer Profile – Referral Associates

Revenue sources for Foxyeve:
• Revenues from sales of footwear through online & offline model.
• Revenues from Franchise, Coco Model & Online portal.
• Revenues from shoe & bag spa services & customized shoe option.
• Revenues from the non refundable security in acquiring the franchise of our brand.
• Revenues from exports of footwear to various countries like UK, USA, Nepal & various
European countries.
• Revenue from Trading of footwear to various footwear designer across country.
Revenue Sources

Revenue Sheet (USD)
Cost for 1 Franchise (USD)
Rent & Electricity $4207
Staffing $619
Miscellaneous $317
Total Cost $70,696
Profit Sheet (USD)
Total Cost of 1 Franchise $70,696
Total Revenue of 1 Franchise $131,760
Profit of 1 Franchise(USD) $61,064
Less-Franchise’s Margins(35%) $21,372
Net profit of Foxyeve $39,692
Profit from 5 Franchise $1,98,460
Product Sheet
Total Number of Styles in 1 franchise 90
oBreak Even Point: In order to achieve break-even point, a Franchise needs to sell only 1160 pairs out of 2160 pairs of
Total Stock.
oPlease note stock will be changed after every 3 months
Analytical View of Cost, Revenue & Profit Sheet
(Monthly’s Turnover Franchise)

Revenue Sheet (USD)
Revenue from 1080 Pairs ( 1080 x 61) $65,880
Cost Sheet(USD)
Total Cost $24840
Profit Sheet (USD)
Total Cost $24,840
Total Revenue $65,880
Profit $41,040
Product Sheet
Total Number of Styles 90
Total Stock.
oPlease note stock will be changed after every 2-3 months
(Monthly’s Turnover Online Portal)

Revenue Sheet (USD)
Cost of 1 Franchise (USD)
Total Cost of 8640 Pairs $1,98,720
Rent & Electricity $50,484
Staffing $7428
Miscellaneous $3804
Total Cost $2,76,309
Profit Sheet (USD)
Total Cost of 1 Franchise $2,76,309
Total Revenue of 1 Franchise $5,27,040
Profit of 1 Franchise(USD) $2,50,731
Less- Franchise’s Margin(35%) $87,754
Net Profit $1,62,976
Product Sheet
Total Number of Styles in 1 year 360
Total Stock.
(Annual Turnover’s Franchise)

Revenue Sheet (USD)
Cost of 1 COCO Model (USD)
Total Cost of 8640 Pairs $1,98,720
Rent & Electricity $50,484
Staffing $7428
Miscellaneous $3804
Profit Sheet (USD)
Total Revenue $5,27,040
Profit USD) $2,50,731
Profit for 5 Coco Model $12,53,655
Profit for 35 Coco Model $87,75,585
Product Sheet
Total Stock.
(Annual Turnover’s COCO Model)

Revenue Sheet (USD)
Cost Sheet(USD)
Total Cost $99,360
Profit Sheet (USD)
Total Cost $99,360
Total Revenue $2,63,520
Profit $1,64,160
Product Sheet
oBreak Even Point: In order to achieve break-even point, online portal needs to sell only 1630 pairs out of 4320 pairs of
Total Stock.
(Annual Turnover’s Online Portal)

Profit Sheet (USD)
Total Profit from Online Portal $1,64,160
Total Profit from Franchise $1,62,976
Total Profit from Coco Model $2,50,731
Total Profit $5,77,867
Foxyeve’s Total Profit

 In order to execute plans & to generate above mentioned revenues &
profits, Foxyeve needs investment of around $ 1.5 million USD.
Investment’s Requirement

The Indian footwear market is at $2.5 billion with a compounded annual growth rate
(CAGR) of 10.3% between 2007 and 2011. The market is forecast to accelerate, with
an anticipated CAGR of 15% for the five-year period 2011 - 2016, which is expected
to drive the market to a value of $5.1 billion by the end of 2016.
The leading distribution channel in the Indian footwear market is Clothing,
Footwear, Sportswear and Accessories, accounting for a 91.5% share of the total
market's value. Discount, Variety Store and General Retailer’s accounts for another
further 4.1% of the market.
The footwear retail market is highly fragmented, but large retail groups hold a
strong position in the market wielding bargaining power over suppliers and a high
degree of rivalry. As footwear is a basic necessity leading to high sales volumes and
reduction of buyer power for individual consumers.
India provides a cheap manufacturing environment suitable to meet the demands of
western retailers for cheaply manufactured goods. This country therefore has a high
number of footwear manufacturers with a relative lack of differentiation, which
weakens supplier power.
Major Leading Footwear companies are Bata, Liberty, M&B Shoes, Nike, Reebok,
Metro Shoes, Woodland, Adidas, Puma, Red Tape, Khadims etc.
Market Size of Footwear Industry

Indian footwear industry to reach Rs 38,700
crore by 2015
As per ASSOCHAM; growing at a compound annual growth rate (CAGR) of
about 15 percent, the Indian footwear industry is likely to reach
approximately Rs 38,700 crore by 2015 from the current level of around Rs
22,000 crore.
On the contrary, the global footwear market which is growing at a CAGR of
about 5 percent is currently estimated at approximately Rs 10.15 lakh crore
and is likely to reach Rs 12.34 lakh crore by 2015.
The domestic footwear market is driven by growing fashion consciousness
together with increased disposable income among India’s urban middle
class which contributes about 45 percent of overall footwear market
making India the second largest global producer of footwear across varied
segments after China. Low production cost, abundant availability of raw
material, ever-evolving retail ecosystem, buying patterns and a huge
consumption market are certain basic features that set apart the Indian
footwear market.
Indian consumers have become more fashion and brand conscious and due
to fast changing fashion trends young professionals tend to update their
footwear collection every two to three months and maintain a separate
budget of their salary only for shoe shopping. The per capita consumption
of shoes in India (number of footwear worn by an individual) is currently
about 2.5 shoes per year.

Indian footwear industry to reach Rs 38,700 crore by 2015
(cont’d)
India produces nearly 300 crore pairs of footwear annually, exports over 10 percent and
accounts for about 15 percent of annual global footwear production which is over 2,000
crore. Driven by larger penetration into tier II and III cities and growing rural market,
various premium footwear brands are entering India’s non-metro market which holds
enormous growth potential and accounts for about 55 percent of the overall footwear
industry.
Indian footwear market is dominated by men’s segment which accounts for about 55
percent followed by ladies’ and kids’ segment which account for around 30 and 15
percent, respectively.
Nearly 70 percent of the labour-intensive footwear industry in India is in the unorganised
sector and employs about 15 lakh people, majority of whom are rural artisans, cottage and
household units, while the organised sector accounts for remaining 30 percent and
employs over 5 lakh people.
Most of the footwear brands have exclusive outlets and account for about 55 percent of
the footwear market while multi-brand retail outlets account for about 30 percent. In the
non-leather footwear segment, there is huge demand for slippers as they are cheap,
convenient and suit the needs of the rural consumer as it can be used as a multi-purpose
footwear. Rural India accounts for about 60 percent of slippers manufactured in Indian
footwear market.
Online shoe shopping is a fast emerging segment in terms of footwear sale and currently
accounts for about 8 percent of the overall industry and is expected to reach nearly 20
percent by 2015.

Franchising Ecosystem in India

The rapidly growing franchise industry in India said to be the second largest in the
world - expected to grow at an average rate of 28 per cent throughout the next
decade
The Indian franchise industry stands at a staggering USD 15 billion mark, and is
expected to touch USD 34 billion by 2015
The Indian franchise eco-system today comprises of over 3700 franchisors
supported by over 1,50,000 franchisees
69 per cent of the franchisees in India are in the age group of 18 to 35 years and 85
per cent of the franchises hold a graduation or UG/PG degree – a fast emerging
trend of young & professional entrepreneurs
The fastest growing and top performing sectors in the Indian franchise industry are:
Education, Health, Beauty and Wellness, Food and Beverages, Retail Franchising
and Consumer Services
Franchising in India: Market Size & Growth

2010
2015
2000
• Early stage of Franchising
• Franchising confused with distribution
• Predominantly Education & IT franchising
Nascent
Franchising Market :
Companies gearing up
for Franchising by
aligning their various
functions
Developing
Franchising Market:
Franchisees seeking for
more options
Survival of the Fittest:
• Focus will be on unique offerings
• “Consolidation” will be the real
opportunity
• 360° change in franchising scenario
• Emergence of new segments/industries
• Evolution of holistic approach towards franchising
Changing Franchising Scenario

17%
10%
27%
7%
7%
6%
5%
2%
2%
3%
1%1%
2% 10%
Food & Beverage Apparel Education& Training
Beauty & Saloon Health & Fitness IT Training Services
Footwear Books/Music/Stationery Business Services
Furniture & Furnishing Gems & Jewellery Courier & Cargo
Travel and tours Other(Retail & Service)
Sector Wise Franchising Activity
Footwear(5%)
Emergence of new sectors

Franchising
• Independent business owners to be part of a network
• Structured approach for executing the business. While the
business owner can focus on mapping out the larger
activities. The franchisee can control the last leg service.
• Many use it as a tool for capital investment. Big brands prefer
franchising for the local operational expertise it brings in the
format
Structure
• Companies can look for giving larger territories. However,
master/ area franchising is most prevalent in International
brands.
• Unit and multi unit franchisee options are the most sought
after franchise opportunity for the domestic expansion plans
Competitive Advantage of Franchising
• Independent business owner/operators
• A greater level of commitment and accountability than
employees.
• Simplest way to raising funds (w/o parting ways with equity)
ENABLER
Franchisee
Franchisor
Strategic Focus
•Strategy
•Roll out
•Leadership
Operational Focus
•Management
•Customer Service
“A large majority (72 per cent) franchisee agree they
would recommend their franchise business to
prospective franchisees”*
Franchising as a tool to growth

• For entrepreneurs, franchising solves the problem of availability of time.
• Expansion through franchising is rapid than any other resource will allow.
• It is amongst the most effective modules to cater to the various markets to increase
profitability in lesser time.
• This also allows brands to gain the first mover advantage in new markets .
• The speed at which a brand can expand through the franchising route is much faster than it
would on its own steam
Time
• Through franchise, brands can open multiple outlets, increase their revenue streams and
achieve break-even point faster to realize huge profits.
• By transferring the entire cost of expansion to franchisees, franchisors incur significant savings
in their capital investments.
Capital
• In franchising, franchisees become the managers and are motivated by their own profitability.
• Statistics have proved that franchised outlets outperform the company owned operations.
Another advantage of franchising is the kind of efforts which a franchisee puts in developing a
franchise brand is much greater than what a professional manager would.
• Decision making and deployment of resources is also faster which leads to saving them from
the hassle of recruiting new people.
Talent
Top 3 Reasons to Franchise

THANK YOU
Foxyeve Designs Pvt. Ltd
SCO 61, Level- II, Sector 32 C,
Chandigarh. 160030
Tel: 0172-4648675
+91 9815048888
apsr@foxyeve.com
www.foxyve.com

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