FRANCE DOG FOOD MARKET DATA - 2017
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The French dog food market is growing due to trends toward premium, natural, and human-grade products as dog owners increasingly view dogs as family members. Dog population grew to 7.57 million in 2016 and the market was worth $742.77 million in 2015, projected to reach $820 million by 2020. Premium dog treats are also growing in popularity, making up 7% of pet food sales in 2016. Major retailers and specialty pet stores account for over 50% of dog food and treat sales. Dogsee Chew is a natural dog treat company that produces human-grade, organic chews made from yak and cow milk in the Himalayas.
FRANCE DOG FOOD MARKET DATA - 2017
- 2. CURRENT MARKET 53% of French people own at least one pet. Dogs are the 2nd most popular pets. Differentiation and Premiumization along with natural keywords are driving growth in French pet food market. Rise of pet anthropomorphism and humanization in France. Owners are now looking for high quality, premium and natural products for their pets.
- 3. MARKET OVERVIEW Dog population, Dog trends, Dog distribution
- 4. INCREASING DOG POPULATION France was home to 7.57 million dogs in 2016 Cat population was 11.48 million in 2016. The percentage of pet owners having dogs as pets is 25%. Cats rule 28% of French house holds. 6.2 m 7.57m 11.48m Birds Dogs Cats
- 5. DOG TRENDS; BREEDS BY POPULARITY American Staffordshire Terrier Australian Shepherd Labrador German Shepherd Belgian Shepherd Golden Retriever 1. 2. 3. 4. 5. 6.
- 6. POPLUAR DOG BREEDS FROM FRANCE French Bulldog Brittany Great Pyrenees 1. 2. 3.
- 7. CURRENT TRENDS Current trends in the French Dog-food market, Experts take
- 8. FRENCH MARKET TRENDS Human Grade Natural and organic Premiumization Sustainability
- 9. HUMAN GRADE Rising pet anthropomorphism has led pet parents to treat pets as members of their families, 92% French pet parents consider dogs to be a part of their family. This has led pet parents to feed their pets with food containing human grade ingredients.
- 10. NATURAL AND ORGANIC where preferences for natural health products and nutritional ingredients are growing. 90% French pet owners believe that all-natural- foods contain sufficient ingredients for their pets. This has resulted in a good scope for natural and organic products.
- 11. PREMIUMIZATION According to Euromonitor, this trend has led to the rise of premium dog treats and foods. Real value sales of premium pet products rose by 30% between 2010 and 2015. Premium products, for the first time, have overshadowed mid-priced products in terms of value sales in 2016.
- 12. SUSTAINABILITY With strict labelling standards for human foods, French consumers would expect more detailed information for pet food as well This category talks about food and its origin and socially responsible food production.
- 13. DOG FOOD SALES Retail sales, Volume sales, America in the World
- 14. INCREASING SALES Dog Food market has been expanding by value and quantity. Market is moving towards Premium Food and Treats mostly towards healthy and natural.
- 15. GROSSING MILLIONS EVERY YEAR Market Size of USD 700 M in 2012. Crossed 742.77 Mn mark in 2015 with a value growth of 2%. Estimated to be USD 820 Mn by 2020. $820.08 M $700 M $742.77 M 2% 2% 2012 2015 2020
- 16. DECREASING VOLUME SALES 569,263 Tonnes consumed in 2010. 457,444 Tonnes in 2015 This reduction is due to the markets inclination towards premium foods. Estimated to be 510,119 Tonnes by 2020. 510,119 Tonnes 569,263 Tonnes 457,444 Tonnes 2010 2015 2020
- 17. FRANCE IN WORLD MARKET FRANCE Dog population: 7.57m Dog food market: US$ 742.77m Dog treat market: US$ 287m BRAZIL Dog population: 52m Dog food market: US$ 6005m Dog treat market: US$ 194.9m USA Dog population: 77.8m Dog food market: US$ 14,466m Dog treat market: US$ 2733.3m
- 18. DOG TREAT SALES Consumer behaviour, Sales, Retail Sales, Volume Sales, Predictions
- 19. DOGS ARE FAMILY French dog owners are ready to give up on chocolates for their pets to have better food. 92% 55% Dog owners consider dogs to be a part of their family. 87% Dog owners purchase treats for their dogs.
- 20. TREATS GROWING AT A STEADY RATE In 2016, treats shared 7% of total pet food sales in France. Dry food was the top selling category with 90% share. Wet food was the least popular one with a share of 3%. US$ 287 M US$ 3.69 Bn US$ 12.3 M Dry Wet Treats
- 21. DISTRIBUTION CHANNELS AND CONSUMERS 31% of sales come from Hypermarkets in France. 25% of sales come from Supermarkets. Retailers, pet superstores and pet shops together make 21% of sales. 31% 25% 23% 21% Hypermarkets Supermarkets Retailers, Pet superstore and pet shops Others
- 22. A large portion of the pet food sector is focusing on high-quality food products and services for pet owners. Consumers feel that their pets diets can have a significant impact on the animals overall well-being. In fact, 85% believe they can extend the lives of their pets based on the foods they feed them. Sales of organic and natural products grew in 2016 despite very limited availability, which was due to the lack of consumer knowledge regarding more natural types of pet food. EXPERTS TAKE ON FRANCE - Mordor Intelligence - Euromonitor International - Nielsen The "humanization" of pets is a continuing trend in France and elsewhere, whereby pets (particularly dogs and cats) are increasingly cared for according to human patterns, and human aesthetic standards are applied to pets. - AGR Canada
- 23. ABOUT DOGSEE CHEW Dogsee Chew and its products
- 24. NATURAL TREAT FOR NATURAL LOVE Dogsee Chew is made only from 4 ingredients Yak Milk, Cow Milk, Lime Juice and Salt. These chews are healthy and human grade, and are handcrafted in the Himalayas. Dogsee treats are 3 times harder than bones. Dogsee Chew is a 100% natural and human grade product; free from grain, gluten, preservatives and artificial flavoring.
- 25. HIMALAYAS TO DOGS OF THE WORLD Currently the biggest pet food trends in the United States; Premiumization and humanization. Consumption of organic foods and products is the other trend. Dogsee products are premium, human grade, 100% natural and organic.
- 26. 26 For the Love of Dogs, Passion for All Natural Food, and Affinity to the Himalaya. WHY DOGSEE CHEW? ALL NATURAL PRODUCT Dogsee Chew is the answer to Liver & Oral problems All Natural Treat with hard chewy texture. These chews are successful in US and have Global appeal. ORIGINATED IN HIMALAYA Himalaya Yak/Cow Milk Chews can only be manufactured in Himalayan Region of Nepal, Bhutan and Sikkim. HIGH MORTALITY RATE Globally about 70% Dogs dont live their full life and die in between 8 to 10 years. LIVER & ORAL PROBLEMS Liver Problems come from high intake of preservatives/chemicals, while Oral issues come due to lack of hard chews for dogs.
- 27. GLOBAL PRESENCE Sold in over 8 countries. Making millions of Dogs happy every day.
- 29. We work to better the life of Stray Dogs around the World. We support adoption of Stray Dogs through We are friends of We provide our treats for free to VOSD to feed stray dogs. So far, over 100 dogs has been adopted in Bangalore through #BOTA. We are their proud partners. AND, WE REALLY LOVE DOGS!!
- 30. TALK TO US Shirish Ghimire Market Research Associate Dogsee Chew Email: shirish@dogseechew.com Purbali Das International Business Director Dogsee Chew Email: purbali@dogseechew.com
- 31. LIKED THE PRESENTATION? Feel free to share it. I would also love to hear your feedback. Write to me at: shirish@dogseechew.com shirishghimire46@gmail.com
- 32. CONTENT CREDITS Paula Flores Euromonitor International Nielsen GFK