14th Annual Franchise Development & Leadership Conference
Franchise Sales & Development Session for Service Brands: "How Do You Score? Benchmarking Your Performance & Best Practices by Industry". One of 2 panelists October 4, 2012
1 of 11
Download to read offline
More Related Content
Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
1. Director,
Franchise Sales
Valpak Direct Marketing Systems
@valpaktodd
10. Future
TRANSPARENCY & SOCIAL MEDIA
REPOSITIONING
PORTALS PUBLIC RELATIONS
REFERRAL PARTNERS &
BROKERS MINORITY ORGANIZATIONS
INTERNET
VETERANS
11. Director, Franchise Sales
Valpak Direct Marketing Systems
todd_leiser@valpak.com
727-399-3091
www.valpakfranchising.com
www.youtube.com/valpaktodd
@valpaktodd
Editor's Notes
Repositioned the value Proposition Transparency Leverage Internet to accomplish those two pivots Better tracking tool Process Peak
2012 Budget Company History Quality instead of quantity Conversions and by Traffic Source Engagement by data Drip Campaign Google Analytics How do each of us measure ourselves against ourindustry/competitionfor recruitment? PROCESS PEAK BENCHMARK REPORT Overall Stats Traffic Sources Conversion by Traffic Source Status by Traffic Source PIVOT TABLE Show history DRIP CAMPAIGNS (SHOW AUGUST ISSUE)
Me
60 unique visitors per day 1800 per month 5000 YTD spent more than 1 minute; 2000 more than 3min = 25%of page views 13.3% returning visitors
How do we engage our customersand Franchisees in Development efforts? MENTOR PROGRAM BOUNTY oWhat incentives/rewards to you give? $5000 Bounty THANK YOU oHow do we engage our Franchisees in this? INTERDEPENDENCE OF OUR NETWORK $5000 BOUNTY FOR SELECT MARKETS CULTURE TO GROW THE NETWORK
How do we engage our customersand Franchisees in Development efforts? MENTOR PROGRAM BOUNTY oWhat incentives/rewards to you give? $5000 Bounty THANK YOU oHow do we engage our Franchisees in this? INTERDEPENDENCE OF OUR NETWORK $5000 BOUNTY FOR SELECT MARKETS CULTURE TO GROW THE NETWORK