This document provides information about purchasing a franchise for Sunset Grill, a breakfast and lunch restaurant chain based in Ontario, Canada. It details the background and concept of the restaurant, current locations, appealing factors of franchising with Sunset Grill like their one shift operation and high profits. It outlines the franchise fee, estimated costs, cash requirements and qualifications. The final pages include the franchisee application process and forms for a franchise questionnaire and personal financial statement.
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1. SUNSET GRILL
RESTAURANTS LTD.
2390 Bristol Circle, Unit 5
Oakville, Ontario
L6H 6M5
t. (905) 286-5833
f. (905) 829-1142
FRANCHISE
OPPORTUNITIES
A Business That
Works For You!
One Shift Operation
7 a.m. to 4 p.m.
2. 1
Owner operated, California Style Breakfast Restaurant with a warm and friendly
community atmosphere. Featuring fresh grilled breakfast and lunch prepared in
an open kitchen.
On March 20th
1985, Sunset Grill opened its doors for the first time on Queen
Street East in the Beaches area of Toronto, Ontario. The California inspired
concept was named after the Don Henley hit song, Sunset Grill. The goal was
to become the best breakfast restaurant in town and to keep it a 1 shift specialty
operation.
Following the simple formula that Fresh is Tastiest
, Sunset Grill quickly
became very popular with long lineups of loyal customers. Today, Sunset Grill is
Ontarios favourite breakfast restaurant with 50 locations and growing.
Over the next 12 month span, Sunset Grill is opening at least 20 new franchised
units and is focusing on the rest of Ontario and Canada. The chain will concentrate
on high traffic and highly visible street locations in addition to freestanding pad
sites and end caps with patio (where possible). Street units require 1000 to 1500
square feet with basement areas while pad units require approximately 2200
square feet.
Ontario:
Ajax
~ 306 Rossland Rd. E.
Alliston
~ 109 Young St.
Aurora
~ 676 Wellington St. E.
Barrie
~ 85 Barrie View Dr.
~ Georgian Mall
Blue Mountains
~ 190 Jozo Weider Blvd.
Bradford
~ 487 Holland St. W.
Brampton
~ 10025 Hurontario St.
~ 60 Resolution Dr.
Brantford
~ 50 Market St. S.
Burlington
~ 2500 Appleby Line
~ 1235 Fairview St.
Gravenhurst
~ 916 Bay St.
Guelph
~ 105 Clair Rd. E.
Hamilton
~ 1299 Barton St.
~ Eastgate Mall
Keswick
~ 23546 Woodbine Ave.
Kitchener
~ 235 Ira Needles Blvd.
Milton
~ 6941 Derry Rd.
~ 1003 Maple Ave.
The Concept
The Background
Future
Expansion
Current
Locations Mississauga
~ 3021 Argentia Rd.
~ 1510 Dundas St. E
~ 2901 Eglinton Ave. W.
Port Credit
~ 102 Lakeshore Rd. W.
Newmarket
~ 17205 Leslie St.
Niagara Falls
~ 7905 McLeod Rd.
Oakville
~ 361 Cornwall Rd.
~ 266 Hays Blvd.
Oshawa
~ 1359 Wilson Rd.
Pickering
~ 1105 Kingston Rd.
3. 2
Richmond Hill
~ 1500 Elgin Mills Rd. E.
~ 11710 Yonge St.
Toronto
~ 120 Bloor St. E.
~ 1422 Dundas St. W.
~ 1 Richmond St. W.
~ 2610 Weston Rd.
~ 45 Wickstead Ave.
~ 4551 Kingston Rd. E
~ Stockyards
~ CBC Building
Alberta:
Red Deer
~ 124 Leva Ave.
St. Albert
~ 525 St. Albert Trail
Vaughan
~ 8280 Highway 27
~ 1430 Major Mackenzie
~ 3255 Rutherford Rd.
Wasaga Beach
~ 25 Stone Bridge Blvd.
Waterdown
~ 80 Dundas St. E.
Whitby
~ 5949 Baldwin St. S.
~ 185 Consumers Rd.
Current
Locations (contd)
4. 3
Specialization in the marketplace positions us as the dominant brand.
Operations are streamlined and efficient in comparison to broad spectrum
restaurants.
Breakfast is a high profit market and by offering large portions of fresh,
quality food at affordable rates, the formula is award winning.
A clean, open concept kitchen instills customer confidence and is now more
popular than ever! It also provides management a full, unobstructed view of
customer flow, kitchen operations and seating areas at all times - resulting
in mass savings on payroll, excellent customer service and maximized
employee productivity.
One shift operation (7 am to 4 pm daily) ensures zero down time and
maximizes profits. A one shift operation also allows you to go home every
night and spend quality time with your family - without worrying about the
restaurant!
Staffing is simple with one shift to manage and coupled with no evening
hours, the results are a very low staff turnover.
Excellent income. Featuring the highest net profit of any full service restaurant
(over 20% profit on net sales).
Strong support. Head office will find and prefilter locations in prime, high
visibility sites only. We negotiate long term clean leases (up to 30 years) and
provide initial and ongoing training.
Strong community presence and an opportunity to meet good wholesome
people.
Buy into a business to benefit from that business
not to be a slave to it.
Your business should work for you and provide you with the following benefits:
1. Profits
2. Free time
3. Social stature
4. Cash flow
5. Net worth
Appealing
Factors
Philosophy
WELCOME TO SUNSET GRILL!
5. 4
Franchise Fee: $55,000.00
Royalties: 5%
Advertising: 1%
Estimated Total Capital Cost (build out): $488,000 (includes Franchise Fee)
Average Restaurant Size: 100 seats (2200 sq. ft.)
Cash or Liquid Assets Required (unencumbered): $150,000 to $200,000
Bank Financing Available Upon Approval: Up to $350,000 (80% of Leasehold and
Equipment) Small Business Loan
The Franchise includes our professional guidance with the following:
Location search
Securing of necessary financing
Offer to lease or purchase
Lease negotiations
Initial drawing and design
Hiring an Engineer / Architect
Hiring, training and managing of staff
Two weeks training prior to opening
Two weeks training during opening
Use of all Sunset Grill manuals, menus, etc.
Right to use trademarks and trade names
Volume discount through our approved suppliers
Exclusive territory
Ongoing support from Head Office
Our build outs are turn-key, operations are fully standardized.
Owner / Operator Required Qualifications
Supervisory or managerial background an asset
Ability to relate well with both customers and employees
Must possess integrity, honesty, sincerity and tenacity
Must be willing to follow a standard operation procedure and management
system
Must learn and understand the cooking process and kitchen operations
Franchise
Information
Franchise
Guidance
Qualifications
6. 5
We believe a prime location with great signage is our best advertising
We build a regular customer base through word of mouth and consistently
impressing our customers
We support local community events
We are consistently voted best breakfast restaurant
(Eg. Readers Choice Awards)
We arouse peoples curiosity through our short hours and long lineups
We receive free advertising from articles written on the phenomenal
popularity of Sunset Grill
Our 1% advertising fund is used wisely to promote our stores and further
their profitability
We strive to be the best breakfast restaurant in town. We take pride in providing
a warm, friendly and clean atmosphere for our customers enjoyment and
satisfaction. We serve only the highest quality fresh foods and use the healthiest
cooking methods.
Thank you for your interest in a Sunset Grill franchise. For over 27 years we have
consistently improved, developed and tailored our operations into the successful
concept it is today.
We are now offering Sunset Grill franchises to the public. Dont miss this great
opportunity to own your very own Sunset Grill restaurant. There are numerous
prime locations available.
Let our proven concept help you build a successful future.
I look forward to working with you.
Sincerely,
Angelo Christou
Chief Executive Officer
Advertising/
Marketing
Mission
Statement
Message from
the CEO/
Founder
7. 6
Steps to Buying a Sunset Grill Franchise
1. Return the completed Questionnaire and Personal Finance Statement to our
Head Office either by:
mail
fax
email info@sunsetgrill.ca
2. We will follow up and comment upon our review of your application.
3. Upon initial approval, a personal interview will be arranged with Sunset Grill
Head Office.
4. Our franchise agreement and disclosure statements are presented to the
Franchisee so they may do their due diligence for the required minimum
period of 14 days. This is in accordance with franchise disclosure laws.
5. You will be required to visit a Small Business Loan Manager at a commercial
bank to evaluate your financing needs.
6. The franchise fee ($55,000 + HST) is paid upon signing and acceptance of the
franchise agreement.
7. Several prime locations are presented to the franchisee. If a franchisee a
specific location, it is reviewed by the franchisor and possibly granted to the
franchisee. Our Sunset Grill approved realtor must handle all correspondence
with a potential landlord. Your location is finalized once the franchisee and
franchisor agree.
8. An exclusive territory is granted once the location is secured and the final
lease for the premises is signed and executed.
Application
Process
8. Franchise Questionnaire
(all information will be kept strictly confidential)
This questionnaire does not obligate either party in any matter. (Please Print Clearly)
Date Sin #
First Name Last Name
Address
City Province Postal Code
Phone # Business # Cell #
Email Birth Date
Status Single Married Other Partners Spouses Name
Dependants Name Age
Name Age
Location Preferences
1. 2. 3.
Are you willing to be a full-time Owner/Operator of the business? Yes No
Are you willing to learn all aspects of the business including the kitchen? Yes No
Will you have a partner? Yes No
What level of income do you expect/require from this business?
Employment History
Name of Present Employer and Supervisor
Address
Phone # Date of Employment
Position Present Salary
Previous Employer and Supervisor
Address
Phone # Date of Employment
Position Salary
day month year
day month year
For office use only
Reviewed Notes:
Interview
Disclosure Date:
9. Personal Financial Statement
Assets
Cash on Hand
Securities
Accounts and Loan Receivables
Real Estate
Other Assets (Itemized)
Total Assets
Liabilities
Mortgages:
Home
Real Estate
Other
Loans
Notes Payable
Other Liabilities
Total Liabilities
Total Assets $
Total Liabilities $
Net Worth $
Please state which assets you would convert into cash to meet the en encumbered requirement.
How did you hear about us? Newspaper Magazine TV Radio Referral Other
Please specify:
I hereby certify the above information to be complete and accurate. The applicant also grants permission to Sunset
Grill Restaurants Ltd. to record and use personal information including the securing of the applicants credit report
and reference follow up.
Signature Date
Please fax the completed questionnaire and personal financial statement to (905) 829-1142.